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What’s Next for Brands in E-Commerce

White Paper Published By: ChannelAdvisor
Published:  Nov 29, 2017
Type:  White Paper
Length:  9 pages

The percentage of consumers making purchases online has officially outpaced those who don’t.

But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are.

The time is now for brands to step into the e-commerce game and figure out the best approach for them.

In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves:

- Customer connections
- Relationships with retailers
- Quality of product content
- Marketplace management
- Social commerce influence
- Big data for brands

Tags : 
ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing

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