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The Guide to Advertising Accountability

White Paper Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Type:  White Paper
Length:  11 pages

Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a one-to- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.

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