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The State of Marketing Attribution 2018

White Paper Published By: AdRoll
AdRoll
Published:  Feb 21, 2018
Type:  White Paper
Length:  44 pages

This is Econsultancy’s second State of Marketing Attribution report,
published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.



Tags : 
marketing attribution, attribution modeling, roi, attribution


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