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The Clear and Complete Guide to ABM Analytics

White Paper Published By: Ignitium - Direct
Ignitium - Direct
Published:  Aug 10, 2018
Type:  White Paper
Length:  159 pages

Read to discover: Why ABM is important for B2B marketers and how ABM analytics differ The most important metrics that you must track in B2B marketing 5 steps to build an ABM analytics foundation Why account journeys are better than lead funnels for ABM The pros and cons of 7 attribution models for B2B marketing



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