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Canon uses AI-powered digital assistants to drive engagement and brand loyalty

Case Study Published By: Zoovu Limited
Zoovu Limited
Published:  Mar 20, 2019
Type:  Case Study
Length:  4 pages

With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was eager to make it easier for their audience to quickly discover and choose the perfect products for their needs.

The company deployed a range of interactive digital assistants that engage visitors early in the customer journey and leads them to the ideal Canon product based on their unique needs.

Results:

  • High uptake and strong engagement, with 13% of Canon’s total web traffic using digital sales assistants and a 50% assistant completion rate on average
  • 67% of assistant users click through to a product details page
  • 70% of assistant users look up vendor websites to complete a purchase

Download the case study to learn how your brand can leverage AI-powered digital assistants to engage customers early in their journey in order to boost conversion and sales.



Tags : 
customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, canon, consumer electronics, brands, customer experience, customer journey, conversion, engagement, product finder, machine learning, personalization


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