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THE DMP CHECKLIST

White Paper Published By: Oracle
Oracle
Published:  Sep 26, 2019
Type:  White Paper
Length:  7 pages

Itís not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but donít let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP.

Whether youíre looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line.

Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really mattersóat this point, itís often too late.

Avoid buyerís remorse by considering these seven facets of all DMP providers before making your decision.



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