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Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
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adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues, ad targeting, target audiences, social media audience, spend forecast, social media, internet marketing
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation, srp space, undifferentiated players, interactive marketing, managing social presence, customer engagement, marketing tactics, manage large deployments, managing workflow, marketing content, social applications, customer feedback
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs, internet marketing
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments, marketing research
    
Adobe
Published By: Adobe     Published Date: Nov 25, 2013
Without document classification in play, it's impossible to know what to protect. The mobile ecosystem makes workers infinitely more productive, which is one reason that it won’t go away. This white paper explores the question: How can IT govern and protect content in such ad hoc and semi-structured environments? Please download whitepaper to learn more.
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document, document classification, document security, mobile, mobile workforce, cloud-based, mobile, mobile ecosystem, it governance, semi-structured environments, sensitive documents, corporate liabilities, enterprise, enterprise solutions
    
Adobe
Published By: Adobe     Published Date: Nov 25, 2013
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer? Please download to learn more.
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it management environment, document integration, document security, mobile, mobile apps, personal devices, define data, mobile workforce, enterprise networks, sensitive documents, productivity ecosystem, lockdown, document solutions, cloud, cloud-based, hybrid it, enterprise mobility
    
Adobe
Published By: Adobe     Published Date: Nov 25, 2013
For the past several years, the nature of enterprise productivity has been forever changed by the new breed of mobile devices. Personal smartphones and tablets are everywhere. Gone are the days when every enterprise gave its employees a security-focused BlackBerry. Cloud-based productivity apps can be downloaded in seconds. Compared to even a few years ago, enterprises are operating in a new world. Please download whitepaper to learn more.
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mobile devices, compatibility, cloud-based, enterprise, enterprise productivity, productivity apps, security-focused, smartphones tablets, growing mobile workforce, document productivity, content management, hybrid model
    
Adobe
Published By: Entrust Datacard     Published Date: Apr 26, 2017
Document signing certificates enable organizations to digitally sign Adobe®, Microsoft Office® and other document types, marking them with visual trust indicators that verify the publisher’s identity—an indication that the document has not been altered. With document signing certificates organizations can authenticate documents, allowing for secure and efficient electronic transmission of official papers including legal documents, invoices, engineering plans and diagrams, diplomas, charters and more while reducing costs associated with printing and maintaining paper files. This white paper will discuss: The history of document signing What digital signatures are and how they function The benefits and objectives of implementing document signing certificates Real world use cases of document signing certificates
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Entrust Datacard
Published By: Adobe     Published Date: Aug 27, 2013
Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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web content management, wcm, wcm vendors
    
Adobe
Published By: Adobe     Published Date: Jan 27, 2014
Best practices, tips and examples for understanding responsive web design and its optimization.
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technology, responsive web design, web design, responsive design
    
Adobe
Published By: Adobe     Published Date: Jan 27, 2014
Quarterly digital intelligence briefing 2014
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technology, customer trends, digital intelligence, digital trends, marketing trends
    
Adobe
Published By: Adobe     Published Date: Jan 27, 2014
The importance of choosing the correct optimization and testing platform for your organization.
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online testing, optimization solution, testing platform, testing solution, optimization program
    
Adobe
Published By: Adobe     Published Date: Jan 27, 2014
Make the most effective use of your budget to meet business goals
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media optimizer, paid media, media optimization, technology, marketing
    
Adobe
Published By: Adobe     Published Date: Jan 27, 2014
Tools and Technology: The Social Marketing Playbook
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social media, social media marketing, social technology, social reach, social vendors
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy, content management, social media, internet marketing, e-commerce
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion, social networking, digital marketing, launching apps, mobile technology, customer engagement, social media, internet marketing, e-commerce
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
San Diego County District Attorney’s Office accelerates Juvenile Court proceedings using Adobe® Acrobat® Pro in Microsoft SharePoint environment.
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adobe, adobe acrobat pro, file management, software, data management, electronic documentation, paperless processing, pdf documents
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
The City of Almere in the Netherlands uses Adobe® Acrobat® Pro to enhance collaboration among officials and improve the delivery of government services to citizens.
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adobe, adobe acrobat pro, software, collaboration, streamlining, productivity, file management, document management, cost of operations, delivery, distribution, pdf files, electronic documentation, document management system
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Award-winning design practice advances architecture, interior design, and planning excellence by standardizing on Adobe Creative Cloud and Adobe Acrobat® Pro.
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adobe, adobe creative cloud, software, software deployment, enterprise agreement, license management, document security, compliance, collaboration, productivity, file management, pdf files, it management, document management, standardization
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
U.K. planning and design consultancy creates sustainable, dynamic, and progressive places for people to live, work, and play by standardizing on Adobe solutions.
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adobe, adobe creative cloud, standardization, collaboration, tco, total cost of ownership, enterprise agreement, software deployment, license management, productivity, document security, compliance, industry regulations, file management, document management
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
As a valued customer, Adobe understands that your enterprise takes extensive advantage of our software, with anywhere from hundreds to thousands of licenses for a variety of Adobe solutions. With the Adobe Enterprise Term License Agreement (ETLA), we are now making the management and procurement of your Adobe software simpler, more flexible, and predictable.
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adobe, adobe software, enterprise term licensing, etla, adobe solutions, software management, software compliance, tco, total cost of ownership, deployment, workflow, support, collaboration, information management, document management
    
Adobe
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