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Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
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it and marketing, digital, customer engagement, it and marketing partnerships, collaboration
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : 
it and marketing, digital, customer engagement, it and marketing partnerships, collaboration
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : 
it and marketing, digital, customer engagement, it and marketing partnerships, collaboration
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This Research Report explores how electronic signature solutions and other technologies can improve that experience throughout the employee journey.
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e-signature, digital signature, electronic signature, electronic signature solutions, digital employment experience
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility.
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esign, esignatures, electronic signatures, cloud computing, customer experience, digital signatures
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
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digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
Tags : 
digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This whitepaper reveals the strategies can help you channel digital marketing creativity into business revenue. Use it as a guide for building your brand’s creative dividends, and discover new ways to win your customers’ hearts, minds and wallets.
Tags : 
digital marketing, marketing creativity, creativity and innovation
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
Tags : 
customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This white paper reveals how business are using mobile today.
Tags : 
mobility, mobile, mobile device, mobile security, mobile strategies, mobile experiences
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This white paper shows how to build a customer-centric model.
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customer experience, mobility, mobile devices, marketing experiences, digital trends, marketing experiences, customer-centric model
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. It’s a strategic enabler of digital transformation.
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marketing, return of investment, roi, digital marketing, online marketing, brand experiences, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
No matter your industry, the customer experience has taken centre stage. Master it now, and you’ll set yourself apart from competitors and increase your chances of survival in the unforgiving business world. Here’s how you can reinvent your customer experiences — and revolutionise your marketing.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
The following pages illustrate why this alignment is essential in the emerging world of the hyperconnected customer.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email
    
Adobe
Published By: Adobe     Published Date: Apr 22, 2016
This white paper uncovers the numerous document productivity features that employees want across PCs and mobile devices.
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mobility, mobile devices, cloud, cloud-based, cloud-based productivity apps, enterprise, enterprise productivity, productivity apps, security
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Ce guide est destiné aux chefs d’entreprise et aux directeurs du marketing créatif qui reconnaissent que les technologies et processus actuels à la base du marketing ne sont pas en mesure d’évoluer avec la demande pour produire dynamiquement des expériences pertinentes et personnalisées. Le DAM n’est pas seulement une solution de stockage. Il s’agit d’un outil stratégique de transformation digitale.
Tags : 
marketing, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Les entreprises leaders reconnaissent que l’alignement de la direction, de la structure organisationnelle, des canaux et des investissements technologiques est essentiel pour offrir une expérience client unifiée, que ce soit en ligne, sur un mobile ou en personne. Les pages suivantes illustrent les raisons pour lesquelles cet alignement est capital dans le nouveau monde du client ultra-connecté.
Tags : 
customer experience, marketing
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
De toute évidence, les personnes interrogées en sont conscientes : 94 % d’entre elles estiment qu’il sera important d’améliorer le processus de création et de diffusion du contenu pour améliorer l’expérience client. En outre, 91 % des sondés sont du même avis concernant l’importance d’améliorer la collaboration entre les équipes créatives et marketing.
Tags : 
data, customer experience, customer relationship, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
This report helps you evaluate where your organisation is today and how it’s proceeding into our data-driven future.
Tags : 
data, customer experience, customer relationship
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Half a century later in the real corporate world, the revolution heralded in that scene is finally hitting the pivot point. Technology and creativity are fusing to make marketing campaigns exponentially more effective than they were just a decade ago.
Tags : 
marketing, data, customer relationship
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
Tags : 
customer experience, marketing, data management
    
Adobe
Published By: Adobe     Published Date: Apr 25, 2016
In this paper we look at the old model of managing apps and then see if there’s a better way.
Tags : 
mobile apps, mobile lifecycle, data management
    
Adobe
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