advertising

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Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, internet marketing
    
IBM
Published By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
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advertising, ad ops, ad tech, display advertising, online advertising, targeting, data, mobile advertising, dsp, rtb, ad networks, ad exchanges, iab, banner ads, clickthrough, pixel, pixel tracking, mobile device detection, video advertising, interactive advertising
    
Mirror Image Internet
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
    
Adobe
Published By: Limelight IT     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
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online, video, publishing, video, platform, content, management, media, player, multi-channel, design, visual, advertising, analytics, scalable, channel, content, syndication
    
Limelight IT
Published By: Quantcast     Published Date: Apr 07, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro
    
Quantcast
Published By: Quantcast     Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
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facebook exchange, quantcast, display advertising, display exchanges
    
Quantcast
Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
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customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding
    
Quantcast
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy, emerging marketing, internet marketing
    
Crimson Hexagon
Published By: Mass Relevance     Published Date: Jun 03, 2013
Marketers today face the biggest challenge when trying to generate earned media, simply because this is the medium you can’t pay for or control.
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mass relevance, converge media, advertising, media, branding, earned media, consumer, customers, engagement, social media, marketing research, traditional marketing
    
Mass Relevance
Published By: RMG Networks     Published Date: May 08, 2014
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
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rmg networks, digital video advertising, ooh, media planners, media buyers, television, web, out of home viewing, emerging marketing, social media, advertising agencies, traditional marketing
    
RMG Networks
Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
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adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social, impressions, brand, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Oct 06, 2015
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer insights and deliver marketing campaigns that increase revenue.
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adobe, digital advertising, social, brand, dmp, digital media platform, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Avaya     Published Date: Jun 15, 2016
Unlimited, anywhere connectivity for an always-on event center To support fan engagement, meet the demands of event organizers and performers, and enhance digital advertising opportunities, Montreal’s Bell Centre turned to a stable, flexible and powerful networking solution from Avaya. Read this case study to learn more.
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connectivity, networking, best practices, software, technology
    
Avaya
Published By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
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adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat, periscope, paid impressions, organic impressions, yahoo, bing, google, ctr, optimization, cpc, tablet, smartphone, desktop
    
Adobe
Published By: Cyphort     Published Date: Jun 28, 2016
Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, it’s here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. It’s become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.
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downloads, best practices, network management, solutions, technology, advertising
    
Cyphort
Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
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adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital, emerging marketing, marketing research, traditional marketing
    
Adobe
Published By: Whil Concepts, Inc.     Published Date: Jan 30, 2017
Download these case studies to learn how Whil was able to increase employee satisfaction and decrease employee turnover by introducing mindfulness in the below organizations: Global fashion retailer City government Technology University Leading non-profit Production company Global advertising agency
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mindfulness, wellbeing, wellness, mental wellbeing, emotional wellbeing, stress, resilience, sleep, training, benefits, virgin pulse, jiff, health, fitness, performance, health, sleep, brain training, performance, perks
    
Whil Concepts, Inc.
Published By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
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crowd science, scale, audience research, display advertising, targeting, demographics, website demographics, market research, marketing surveys, site satisfaction, audience segment, demographic analysis, online survey, survey research
    
Crowd Science
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
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google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy, analytics program, key performance indicators, campaign reporting, analytics best practices, website optimization, kpis, website optimization, advanced google analytics, dashboards, scorecards, social analytics, analytics training
    
SwellPath
Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: G/O Digital     Published Date: Nov 13, 2014
As an HVAC company, you have to understand how to connect your services to your targeted audience’s typical purchase cycle. You have to think about how your clients find you, where they are researching your specific services, and what prompts them to call your business versus your competitor. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Tealium     Published Date: Feb 20, 2015
Unify Your Marketing Technology and Data–It’s Easy Download our free guidebook, “Build Your Own Marketing Cloud™,” to learn how to maximize your technology investments and drive superior cross-channel experiences.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising, digital
    
Tealium
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