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Published By: MarkMonitor®     Published Date: Apr 25, 2013
Stay a step ahead. Equip yourself with this checklist and discover proven strategies for proactively protecting your brand online.
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brand protection, social media, digital marketing, digital content, counterfeiting, digital advertising, brand equity
    
MarkMonitor®
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: White Horse     Published Date: Aug 19, 2010
As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that fuel transactions. In this white paper, you'll learn about several ways to transform your Web site into a lead generation machine with distributed content marketing.
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white horse, b2b, redesign, content marketing, decentralize, engagement, template, leads, lead generation, lead gen, sales leads, crm, sales
    
White Horse
Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing, optimization, data-driven marketing, web analytics, business intelligence, customer intelligence, crm, facebook, social media, mobile apps, lead generation, advertising, peer advice
    
Webtrends
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution, campaigns, channels, advertising, marketing, profit, roi, tracking software, attribution management, paid search, display, shopping engine, seo
    
ClearSaleing
Published By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
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in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting
    
GumGum
Published By: SolveMediaInc     Published Date: Sep 04, 2013
A Deep Dive into Native Advertising: Advertising That Gives Back to the Consumer
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SolveMediaInc
Published By: Marketo     Published Date: Nov 23, 2015
The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital, advertising, guide, strategy, internet marketing, crm & customer care
    
Marketo
Published By: Marketo     Published Date: Jun 06, 2016
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.
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marketo, digital advertising, advertising, digital marketing, emerging marketing, marketing research, traditional marketing
    
Marketo
Published By: Intercom     Published Date: Apr 05, 2018
Word of mouth can only take a startup so far, which means advertising is an inevitable investment. So how do you advertise profitably? It begins with metrics.
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Intercom
Published By: Intercom     Published Date: Apr 05, 2018
There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it could be putting a ceiling on their growth.
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Intercom
Published By: Intercom     Published Date: Apr 05, 2018
In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities.
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Intercom
Published By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
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Intercom
Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
AdAgility
Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
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programmatic, digital advertising, b2b marketing, marketing data, social media
    
Dun & Bradstreet
Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
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programmatic, digital advertising, audience data, adtech buying
    
Dun & Bradstreet
Published By: Kenshoo     Published Date: Oct 30, 2012
Tune in as we compare performance of different countries based on various Facebook advertising metrics. Learn more about social media advertising in 2012 by country by downloading this white paper.
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kenshoo, facebook, advertising, advertising ads, facebook advertising, global games, advertising agencies, internet marketing, marketing research
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
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kenshoo, global search trends, search engines, search, enterprise search, emerging marketing, internet marketing, marketing research
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
In the Kenshoo 2012 best practices tip sheet for the US, we explore the numbers for the holiday season including advertising, search engine advertising, impressions, clicks and much more.
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best practices, kenshoo, holiday season, search engine advertising, impressions, clicks, holiday season, search marketing, internet marketing, crm & customer care
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 7 key insights from year-over-year data on the 2011 US holiday season. Read on to learn more about key metrics in the holiday season including clicks, advertising, search advertising and more.
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kenshoo, search advertising, clicks, impressions, search advertising, marketing metrics, internet marketing
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.
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kenshoo, 2012 uk christmas, online retail, e-commerce, shopping, search marketing, advertising, online advertising, marketing research
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.
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kenshoo, facebook, targeting, facebook ads, gender targeting, social networks, user engagement, emerging marketing, crm & customer care
    
Kenshoo
Published By: Kenshoo     Published Date: Oct 30, 2012
Christmas shopping on the Internet has come of age. In fact, 2011 was its debutante year. Last year, consumers embraced e-commerce with enthusiasm, and retailers reaped the rewards. Here's our recap of 2011 along with some predictions for 2012.
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kenshoo, 2012 e-commerce, best practices, search marketing, clicks, impressions, search advertising, internet marketing
    
Kenshoo
Published By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media, online video
    
Flimp Media
Published By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
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click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click, ppc, bad click, bad clicks
    
Click Forensics
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