advertising

Read this report to learn how you can benefit from implementing better advertising analytics for your company.

Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.

A Deep Dive into Native Advertising: Advertising That Gives Back to the Consumer

The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.

In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.

Word of mouth can only take a startup so far, which means advertising is an inevitable investment. So how do you advertise profitably? It begins with metrics.

There’s a common misconception among SaaS marketers and analysts about measuring the success of online advertising campaigns – and it could be putting a ceiling on their growth.

In advertising, a one size fits all strategy is too broad to be truly effective. One size ends up fitting none. If you drive all of your paid traffic to your homepage it’s likely you’re missing out on high intent conversion opportunities.

One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.

The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.

We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.

After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.

Tune in as we compare performance of different countries based on various Facebook advertising metrics. Learn more about social media advertising in 2012 by country by downloading this white paper.

Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.

In the Kenshoo 2012 best practices tip sheet for the US, we explore the numbers for the holiday season including advertising, search engine advertising, impressions, clicks and much more.

This white paper outlines 7 key insights from year-over-year data on the 2011 US holiday season. Read on to learn more about key metrics in the holiday season including clicks, advertising, search advertising and more.

This white paper outlines 5 key insights from year-over-year data with some perspective on the 2011 UK Christmas season. Read on to learn more about key metrics in the season including clicks, advertising, search advertising and more.

Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.

Christmas shopping on the Internet has come of age. In fact, 2011 was its debutante year. Last year, consumers embraced e-commerce with enthusiasm, and retailers reaped the rewards. Here's our recap of 2011 along with some predictions for 2012.

This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.

The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.

The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.

This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.

The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.

iCIMS Social Distribution enables organizations to source, recruit, and hire the best talent through social networks with enhanced employee referral campaigns and automated job publishing.