advertising

Results 276 - 300 of 433Sort Results By: Published Date | Title | Company Name
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
Integrated campaigns involving both traditional and digital marketing channels have demanded that brands utilize multiple agencies when executing a marketing campaign. To seamlessly combine all of these independent agencies, brands need to utilize agency summits, meetings that help get all sides to collaborate, cooperate, and create as a single unit rather than act as rival agencies.
Tags : 
leapfrog, agency, coordination, cooperation, marketing, advertising, campaign, digital, traditional, collaboration, cooperation
    
LeapFrog Interactive
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
Tags : 
b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2010
This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.
Tags : 
b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing
    
Marketo
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Tags : 
burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale, scalability, grow networks, ad exchange, media buying services, publisher network, transparent inventory, adconductor, inventory exchange, add in strategic media buying, crm
    
Burst Media
Published By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
Tags : 
hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share, tactical campaign adjustments, fragmented media, brandmercials, branding, media rates, direct marketing association, dma, hawthorne direct, profitability, tv advertising
    
Hawthorne Direct
Published By: VMS     Published Date: Jul 16, 2009
This paper analyzes case studies aimed to determine how changes in public discussion (unpaid media) correlate to changes in business outcomes. It focuses on analyzing tonality and message, and how they modify the effect of pure media coverage volume in correlations against outcomes.
Tags : 
vms, media coverage, public relations, business outcomes, product sales, prescription volumes, medical procedure codes, customer preference, cpt, vms, tonality, survey, statistics, correlations, preference, advertising
    
VMS
Published By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
Tags : 
advertising, marketing, vms, social media, roi, vantage
    
VMS
Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Tags : 
vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
    
VMS
Published By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
Tags : 
media, advertising, vms, marketing, roi, return on investment, broad, broadening, advantage, advertising channels, marketing mix, qsr, quick service restaurants, sales
    
VMS
Published By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
Tags : 
beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization, list growth, organic list growth, promotional ideas, email list advertising, subscribers, topica
    
Topica
Published By: Advertising.com Sponsored Listings     Published Date: Dec 09, 2011
Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.
Tags : 
cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings
Published By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
Tags : 
rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing
    
Quantcast
Published By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Tags : 
display advertising, search marketing, real time bidding, quantcast
    
Quantcast
Published By: Quantcast     Published Date: Mar 11, 2013
Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch, real-time bidding, rtb, emerging marketing
    
Quantcast
Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro, traditional marketing
    
Quantcast
Published By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro, traditional marketing
    
Quantcast
Published By: Quantcast     Published Date: Oct 28, 2013
In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. If you're new to online advertising or want to improve your display performance,read our game plan for a winning display strategy.
Tags : 
display advertising, display ad spend, ad spend, rtb, real time bidding, click data, conversions, display performance, display strategies, online advertising, emerging marketing
    
Quantcast
Published By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Tags : 
quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm, impressions, online advertising, branding, attribution, emerging marketing, internet marketing, traditional marketing
    
Quantcast
Published By: iCIMS     Published Date: Jul 12, 2013
iCIMS Social Distribution enables organizations to source, recruit, and hire the best talent through social networks with enhanced employee referral campaigns and automated job publishing.
Tags : 
icims, recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software
    
iCIMS
Published By: Yext     Published Date: Apr 15, 2013
The paper will show every small business owner the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : 
advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare
    
Yext
Published By: Yext     Published Date: May 21, 2013
The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : 
advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare, search marketing, emerging marketing
    
Yext
Published By: Yext     Published Date: May 21, 2013
The paper will show every law firm the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : 
advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare, search marketing, emerging marketing
    
Yext
Published By: Yext     Published Date: May 21, 2013
The paper will show every doctors office the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.
Tags : 
advertising, marketing, location, listings, maps, directories, yext, business, local, smb, seo, google, yahoo, mapquest, bing, yelp, facebook, foursquare, search marketing, emerging marketing
    
Yext
Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : 
appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry, android, iphone marketing, mobile advertising, mobile target, social media
    
appia
Start   Previous    4 5 6 7 8 9 10 11 12 13 14 15 16 17 18    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.


Featured FREE Resource: