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Published By: Quantcast     Published Date: Jun 26, 2015
Read this guide to understand how to take advantage of programmatic-powered prospecting.
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performance, prospecting, performance, funnel, programmatic, emerging marketing, marketing research
    
Quantcast
Published By: Semcasting     Published Date: Feb 19, 2014
This white paper will guide you through a series of third party studies that have been completed recently on the diminishing reach and effectiveness of audience targeting with cookies. The numbers are challenging and it appears it may be time for an alternative to the cookie.
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digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : 
digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies, digital target, behavioral targeting online, targeted online advertising, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area, retail marketing services, retail marketing ideas
    
Semcasting
Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
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adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting, cross device retargeting, emerging marketing, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : 
adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement, emerging marketing, internet marketing
    
AdRoll
Published By: Rocket Fuel     Published Date: Mar 04, 2015
Remember back in the day when digital advertising was simple to understand? Like popping open the hood of a 1972 Ford, all the parts were simple and visible, and how they fit together was intuitive. It made sense. Now? Piecing together the modern digital advertising ecosystem is like trying to assemble a spaceship in your living room. But as Rocket Fuel Director of Artificial Intelligence Michael Benisch explains in our latest whitepaper, using advanced systems to buy media programmatically doesn't have to be overwhelming. Michael will take you "under the hood" of programmatic buying and walk you through the process of how and why a consumer sees the ads they see. Download the whitepaper and pop open the hood before choosing a programmatic partner.
Tags : 
programmatic, programmatic partner, digital advertising, programmatic advertising, online advertising, ad platform, digital marketing, ad network, media buying, real-time bidding, digital media buys, big data, artificial intelligence, programmatic media buying, always-on marketing, dsp, big data marketing, optimize advertising performance, fixed-price bid models, marketing roi
    
Rocket Fuel
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach, search marketing, emerging marketing, internet marketing
    
Revana
Published By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
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adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend, emerging marketing, internet marketing, marketing research
    
AdRoll
Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising, emerging marketing, social media, internet marketing, marketing research
    
AdRoll
Published By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
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instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram, emerging marketing, social media, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. Download to learn more!
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online advertising, digital marketing, advertising, search marketing, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
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search marketing, email marketing, emerging marketing, social media, traditional marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Download to learn more!
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website development, emerging marketing, internet marketing, crm & customer care
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download to learn how!
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instagram, social media marketing, advertising, digital marketing, emerging marketing, social media, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Oct 05, 2016
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
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attribution, attribution modelling, advertising agency, emerging marketing, advertising agencies, marketing research, traditional marketing
    
AdRoll
Published By: AdRoll     Published Date: Feb 10, 2017
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, Adroll put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media marketing, advertising, digital marketing
    
AdRoll
Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole. In this report, you’ll learn: ? What’s the difference between ad tech and martech, really? ? Why are they merging? ? What difficulties does the merger present? ? How do brands stand to benefit? ? . . . and much more.
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advertising, marketing, artificial intelligence, automation, technology
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored: • The challenges marketers are tackling when creating mobile campaigns • The attribution models marketers are moving toward • The key performance indicators marketers are using to measuring to determine the success of their campaigns • The channels marketers are using to run programmatic advertising • And more! See how your campaigns compare to those of 350 other marketers.
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marketing, programmatic advertising, performance marketing, adaptation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting. This guide addresses three issues to help marketers implement better attribution: ? What attribution models are available and which is the right one for my brand? ? Whom will I need to work with and how can I get buy-in? ? How do I build a business case for attribution?
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attribution, digital advertising, marketing, advertising efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
Tags : 
marketing, performance marketing, programmatic advertising, coordinated marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Tags : 
instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
In previous editions of this report, our primary focus was on how industry professionals approach the concept of programmatic advertising. While this is still important, the industry has evolved as the knowledge and skill sets of marketers have grown. So, when we surveyed 1,000 US marketers* this year, we decided to shift our focus to understand how they’re reaching prospects throughout the entire marketing funnel. Our mission was to uncover how marketers coordinate various different channels and technologies to achieve their goals.
Tags : 
performance marketing, programmatic advertising, coordinated marketing, marketing funnel
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Tags : 
attribution, adroll, performance marketing, advertising
    
AdRoll
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