advertising

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Published By: Benz Marketing Group     Published Date: Mar 07, 2011
Agency A-List Contender Benz Marketing Group opens several satellite Offices in the State of California, United States
Tags : 
advertising, marketing, business, economics, growth, public relations, management, california, news
    
Benz Marketing Group
Published By: SearchForce     Published Date: Mar 31, 2011
Explore how you can understand the Facebook user, identify your target audience and create more granular campaigns.
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facebook advertising, facebook campaigns, facebook ads, facebook optimization, social media marketing, paid search
    
SearchForce
Published By: JasperLabs     Published Date: Apr 07, 2011
Dynamic display advertising and creative optimization (DCO) technologies are changing the way advertisers' approach online advertising.
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dynamic ads, dynamic creative optimization, dco, interactive ads, dynamic display advertising
    
JasperLabs
Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
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facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing
    
Facebook
Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy, earned media, media analytics
    
Facebook
Published By: Stevens & Tate Marketing     Published Date: Apr 12, 2011
Businesses looking to market their products and services to this new generation of consumers need to understand and embrace the benefits of using digital and mobile platforms to reach the audience of today.
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mobile marketing, digital advertising, internet marketing, mobile advertising
    
Stevens & Tate Marketing
Published By: Searchandise     Published Date: Jun 21, 2011
Reliance on retail sites provides unprecedented opportunity for retailers to look at their sites as media venues, and retail search media has emerged. Think paid search for retail websites and their mobile counterparts.
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retail search media, retail media, advertising
    
Searchandise
Published By: Brightcove     Published Date: Feb 05, 2015
Is your organization's content marketing strategy utilizing the right tactics this year? This info-graph analyzes content marketing in Australia specifically focusing on benchmarks, budgets and trends for 2015.
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, 2015 marketing, search marketing, internet marketing, traditional marketing
    
Brightcove
Published By: O2 Media Inc.     Published Date: Aug 05, 2011
The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period.
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deferred viewing, branded entertainment, brandutainment, o2 media, inc., product placement, brand integration
    
O2 Media Inc.
Published By: Adometry     Published Date: Nov 21, 2011
As online display advertising experiences unprecedented growth, how can brands ensure success where results are difficult to track and measure?
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Adometry
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
Tags : 
brand management, branding, marketing, sales, sales marketing, rocketfuel
    
Rocket Fuel
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
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rocket fuel, marketing, branding, brand marketing, buick
    
Rocket Fuel
Published By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
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rocketfuel, marketing, mobile, social media, digital marketing, branding
    
Rocket Fuel
Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Download Best Practices for Engaging Messaging to see how savvy brands are using our six proven strategies to tap into fan passions, trigger instant engagement, and make their fans feel like VIPs.
Tags : 
facebook, marketing, emerging marketing, context, advertising, social media advertising, context, engagement
    
Wildfire Interactive
Published By: Urban Airship     Published Date: Jul 08, 2012
Consumers adopt convenient services and products that offer immediacy and simplicity through highly contextual experiences. The ability to deliver this will evolve in sophistication with smartphone technology. Discover key principles that maximize opportunities and conversions.
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push notifications, mobile messaging, mobile marketing, ebusiness, emarketing, digital marketing, mobile advertising
    
Urban Airship
Published By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
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adobe digital advertising, social advertising, search advertising
    
Adobe
Published By: Turn     Published Date: Mar 13, 2013
Tech for Cross-Channel Ad Targeting
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cross-channel ad targeting, advertising strategy, real-time bidding, digital marketing, advertising agencies, internet marketing
    
Turn
Published By: Turn     Published Date: May 20, 2013
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
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digital audience, advertising technology, digital advertising, enterprise, segmentation
    
Turn
Published By: Turn     Published Date: May 06, 2014
Our TAII report also dives deep into industry verticals and media channels, providing valuable data and insights to help marketers win in challenging and fast-evolving spaces.
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turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights, ad spend, spending trends, real-time insights, analytic platforms
    
Turn
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are all without coding.
Tags : 
evergage, marketing technology, real time, real time personalization, click through, digital marketing, convserion rates, online advertising, online traffic, internet marketing
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
There are so many ways to utilize real-time personalization, but what does it look like? In this eBook, we will show you 25 ways to do real-time so that you can take a first time visitor from initial introduction to conversion and advocacy.
Tags : 
evergage, marketing technology, real time, real time personalization, click through, digital marketing, convserion rates, online advertising, online traffic
    
Evergage, Inc.
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