advertising

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Published By: Dun & Bradstreet     Published Date: Dec 08, 2015
Promise of programmatic as part of their larger advertising strategy.
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Dun & Bradstreet
Published By: AdRoll     Published Date: Oct 05, 2016
Reach your customers on one of the world’s most popular social platforms. Download this white paper to learn more.
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social media, instagram, advertising, mobile, emerging marketing, internet marketing
    
AdRoll
Published By: Equinix     Published Date: Sep 28, 2015
Interconnected Commerce: A Revolution in Value Creation, commissioned by Equinix and produced by Aite Group, discusses the state of the global payments ecosystem and its evolution into a core component of commerce enablement.
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mobile payments, mobile wallets, digital wallets, online payments, e-commerce, payment gateways, payment technologies, payment trends, payment processers, payment ecosystem, disruptive payments, third party payments, location based advertising, credit cards, debit cards, apple pay, google pay, contactless payments, mobile payments, mobile wallets
    
Equinix
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: CMO.com     Published Date: Mar 09, 2016
Major sporting events are great for the advertising industry, however, this years Super Bowl 50 was the tipping point for the ad industry. Download article to see why and by doing so you will subscribe to CMO.com and will have access to more content like this.
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cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
CMO.com
Published By: Oath     Published Date: Oct 31, 2017
Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content, native advertising, auto advertising, auto dealership advertising, auto digital advertising, auto marketing
    
Oath
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