advertising

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Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
Tags : 
digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: G/O Digital     Published Date: Nov 13, 2014
As an HVAC company, you have to understand how to connect your services to your targeted audience’s typical purchase cycle. You have to think about how your clients find you, where they are researching your specific services, and what prompts them to call your business versus your competitor. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Chango     Published Date: Nov 10, 2014
See why everyone’s raving about programmatic in our rad report. Get your FREE copy today!
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programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing, programmatic whitepaper, retargeting whitepaper, emerging marketing, social media, internet marketing
    
Chango
Published By: Adobe     Published Date: Nov 05, 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
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advertising, spend trends, search engines, mobile spend, ctr, search marketing, emerging marketing, advertising agencies, marketing research
    
Adobe
Published By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, mobile, messaging, consumers, up-selling, advertising, social media, marketing research
    
Oracle
Published By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
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content marketing, content marketing tactics, best practices, rep enablement
    
Thismoment
Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
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real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, advertising agencies
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
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ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, advertising agencies, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy, emerging marketing, internet marketing
    
Crimson Hexagon
Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
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app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention, retain user, user acquisition, acquire user, lifetime value, user value, engage user, user engagement, session length, session interval, time in app, measure app user, app user metrics
    
Localytics
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : 
spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : 
spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : 
bizmago, small business, marketing, social media, branding, web design, service, quality, advertising services, search marketing, email marketing, website development, emerging marketing, advertising agencies
    
Bizmago
Published By: Turn     Published Date: Jun 17, 2014
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights, ad spend, spending trends, real-time insights, analytic platforms
    
Turn
Published By: Phunware     Published Date: May 30, 2014
The Ultimate Mobile Customer Experience is Now Within Reach for Travelers and Hospitality Organizations.
Tags : 
location base advertising
    
Phunware
Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : 
quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience, emerging marketing
    
Quantcast
Published By: RMG Networks     Published Date: May 08, 2014
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
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rmg networks, digital video advertising, ooh, media planners, media buyers, television, web, out of home viewing, emerging marketing, social media, advertising agencies, traditional marketing
    
RMG Networks
Published By: Turn     Published Date: May 06, 2014
Our TAII report also dives deep into industry verticals and media channels, providing valuable data and insights to help marketers win in challenging and fast-evolving spaces.
Tags : 
turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights, ad spend, spending trends, real-time insights, analytic platforms
    
Turn
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