advertising

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Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, advertising agencies, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
Tags : 
crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy, emerging marketing, internet marketing
    
Crimson Hexagon
Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
Tags : 
app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention, retain user, user acquisition, acquire user, lifetime value, user value, engage user, user engagement, session length, session interval, time in app, measure app user, app user metrics
    
Localytics
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : 
spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
Tags : 
spredfast, converged media, social media, social advertisements, earned media, consumer engagement, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : 
spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
Tags : 
bizmago, small business, marketing, social media, branding, web design, service, quality, advertising services, search marketing, email marketing, website development, emerging marketing, advertising agencies
    
Bizmago
Published By: Turn     Published Date: Jun 17, 2014
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.
Tags : 
turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights, ad spend, spending trends, real-time insights, analytic platforms
    
Turn
Published By: Phunware     Published Date: May 30, 2014
The Ultimate Mobile Customer Experience is Now Within Reach for Travelers and Hospitality Organizations.
Tags : 
location base advertising
    
Phunware
Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
Tags : 
quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience, emerging marketing
    
Quantcast
Published By: RMG Networks     Published Date: May 08, 2014
In this guide, we look at how digital video continues to inform and transform OOH, giving media planners and buyers and their clients an offering that gets more attractive by the day.
Tags : 
rmg networks, digital video advertising, ooh, media planners, media buyers, television, web, out of home viewing, emerging marketing, social media, advertising agencies, traditional marketing
    
RMG Networks
Published By: Turn     Published Date: May 06, 2014
Our TAII report also dives deep into industry verticals and media channels, providing valuable data and insights to help marketers win in challenging and fast-evolving spaces.
Tags : 
turn, advertising intelligence, global programmatic, programmatic spending, global advertising, cpm changes, growth percentage, regional insights, ad spend, spending trends, real-time insights, analytic platforms
    
Turn
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : 
adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
    
Adobe
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
Tags : 
evergage, marketing technology, real time, real time personalization, click through, digital marketing, convserion rates, online advertising, online traffic, internet marketing
    
Evergage, Inc.
Published By: Evergage, Inc.     Published Date: Apr 17, 2014
There are so many ways to utilize real-time personalization, but what does it look like? In this eBook, we will show you 25 ways to do real-time so that you can take a first time visitor from initial introduction to conversion and advocacy.
Tags : 
evergage, marketing technology, real time, real time personalization, click through, digital marketing, convserion rates, online advertising, online traffic
    
Evergage, Inc.
Published By: MEDIAmobz     Published Date: Apr 07, 2014
Are you product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in our product launch plans.
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mediamobz, marketing, product launch, promotion, mobile marketing, video, advertising, ad spending, growth rate, online video
    
MEDIAmobz
Published By: Quantcast     Published Date: Apr 07, 2014
The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Tags : 
display advertising, search marketing, real time bidding, quantcast
    
Quantcast
Published By: Quantcast     Published Date: Apr 07, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
Tags : 
display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro
    
Quantcast
Published By: Turn     Published Date: Mar 27, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
Tags : 
turn, forbes insights, privacy, big data, marketing, advertising, marketing solutions, security, digital marketing, marketing insights, software platform, cross-channel, analytics, emerging marketing, social media
    
Turn
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