advertising

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Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : 
adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement, emerging marketing, internet marketing
    
AdRoll
Published By: Dyn     Published Date: Jan 14, 2015
Whether your business is establishing brand awareness, driving online sales or executing a digital advertising strategy the fact of the matter is, your website performance matters.
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network latency, website performance, latency, dns network, business intelligence
    
Dyn
Published By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : 
adobe, benchmark, search, spend, cpc, pla, advertising, google, yahoo, bing, tends. device, ctr, germany, mobile, keywords, audience, search marketing, internet marketing
    
Adobe
Published By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
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real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing, marketing research
    
Quantcast
Published By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
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programmatic audience development, marketing solutions, global marketing, audience culture, global branding, emerging marketing, marketing research
    
Quantcast
Published By: Quantcast     Published Date: Jan 07, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and Mobile marketing, in turn, has developed into a sophisticated, personalized marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
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mobile advertising, personalized marketing channel, mobile solutions, mobile landscape, email marketing, emerging marketing, internet marketing, marketing research
    
Quantcast
Published By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
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marketing attribution, attribution models, impressions, web searches, display advertising, search marketing, emerging marketing, internet marketing, marketing research
    
Quantcast
Published By: iCims     Published Date: Jan 05, 2015
The iCIMS Hire Expectations Institute™ has identified bottlenecks in the hiring process as a major pain point for organizations representing virtually every industry and size.
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recruiting, recruitment advertising, social recruiting, social media recruiting, social recruiting software, social media
    
iCims
Published By: iCims     Published Date: Dec 29, 2014
In this recorded webinar, you will learn how implementing the iCIMS Recruiting Software will help increase your recruitment and reporting efficiencies while increasing candidate engagement with branded career portals.
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icims, recruiting, social recruiting, recruitment advertising, new hires, onboarding, recruitment reporting, talent platform, icims connect, hire expectation, leverage data, review candidates
    
iCims
Published By: G/O Digital     Published Date: Nov 13, 2014
For the majority of small businesses around the country, the world of marketing looks very different from big brands and retailers. With limited budgets, resources and staff to execute their marketing visions, it can oftentimes be daunting and confusing for local/ small businesses to tackle their social media marketing, let alone convert engagement with their content on social media sites like Facebook and Twitter into local store sales. Download this research report to learn how Facebook advertising converts digital ‘hunters’ into in-store buyers.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: G/O Digital     Published Date: Nov 13, 2014
In the past 100 years, advertising and marketing has rapidly changed. With the increasing influence of digital marketing, home improvement companies, such as HVAC, roofing, plumbing, and remodeling companies, can no longer rely on catchy radio jingles or a space in the Yellow Pages to get their services in front of new clients. Download this guide for quick and easy steps to improve digital advertising for your local business.
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digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: G/O Digital     Published Date: Nov 13, 2014
As an HVAC company, you have to understand how to connect your services to your targeted audience’s typical purchase cycle. You have to think about how your clients find you, where they are researching your specific services, and what prompts them to call your business versus your competitor. Download this guide for quick and easy steps to improve digital advertising for your local business.
Tags : 
digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Chango     Published Date: Nov 10, 2014
See why everyone’s raving about programmatic in our rad report. Get your FREE copy today!
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programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing, programmatic whitepaper, retargeting whitepaper, emerging marketing, social media, internet marketing
    
Chango
Published By: Adobe     Published Date: Nov 05, 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
Tags : 
advertising, spend trends, search engines, mobile spend, ctr, search marketing, emerging marketing, advertising agencies, marketing research
    
Adobe
Published By: Oracle     Published Date: Oct 23, 2014
This whitepaper explains how a robust Mobile Data Management Platform (mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable, agencies, outcome, mobile, messaging, consumers, up-selling, advertising, social media, marketing research
    
Oracle
Published By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
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content marketing, content marketing tactics, best practices, rep enablement
    
Thismoment
Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
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real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, advertising agencies
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
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ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, advertising agencies, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventor
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
A case study on the business challenge experienced by Brightroll and the success they experienced through Equinix.
Tags : 
real time bidding, equinix case study, digital video advertising, brightroll case study, emerging marketing, internet marketing
    
Equinix
Published By: Equinix     Published Date: Sep 17, 2014
This paper focuses upon the AD-IX ecosystem billed as a way to promoted efficient bidding and trading for ad inventory.
Tags : 
ad-ix ecosystem, video advertising, equinix, advertising agencies, internet marketing
    
Equinix
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy, emerging marketing, internet marketing
    
Crimson Hexagon
Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
Tags : 
app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention, retain user, user acquisition, acquire user, lifetime value, user value, engage user, user engagement, session length, session interval, time in app, measure app user, app user metrics
    
Localytics
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