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Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Intel Corp.     Published Date: Nov 21, 2017
This whitepaper will provide an overview into Artificial Intelligence, as the next big wave in computing.
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Intel Corp.
Published By: HP AppPulse Mobile     Published Date: Oct 12, 2015
Speed time-to-value, improve end user experience of customer service applications.
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user experience, time-to-value, customer service, applications, infrastructure, saas
    
HP AppPulse Mobile
Published By: Rosetta Stone     Published Date: Sep 29, 2017
Foodservice managers who have lingering doubts about investing in on-site language training should consider this: By 2027, over one million new jobs are expected to be added to the restaurant industry.37 According to the National Restaurant Association, “All of this means that foreign-born employees will be increasingly important to the restaurant industry’s ability to expand and create jobs in the years ahead.”38 For foodservice operators and managers who want to plan for their future now, the question is obvious: What’s the best way to address these issues? Rosetta Stone can provide some answers.
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foodservice, english, language learning, language learning software
    
Rosetta Stone
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
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change, landscape, corporate video production, quantum
    
Quantum
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Navigating Uncertainty & Disruption in a Post-Brexit World Risk management and finance professionals are navigating an unprecedented period of uncertainty. In a post-Brexit world, how can business leaders best navigate disruption? Data has become the most valuable business commodity, but not all data is meaningful. Data that helps you uncover hidden associations with customers, partners and suppliers can be a true catalyst for business transformation and growth. In this ebook, we have mapped out the crucial steps in the journey towards operationalizing relationship data to: - Define Relationship Data - Use relationship data to unlock new opportunities - Apply relationship data across the organization to drive growth
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Dun & Bradstreet
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
Quarterly Digital Intelligence Briefing in association with Adobe
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trends in integrated marketing, quarterly digital intelligence, emerging marketing, social media, internet marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools, internet marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
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cross channel, campaign management, campaign management tools
    
Adobe
Published By: Adobe     Published Date: Feb 03, 2017
Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
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digital trends, customer experience, business transformation, customer experience management
    
Adobe
Published By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, search marketing, internet marketing, marketing research
    
Brightcove
Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate
Published By: NetApp     Published Date: Feb 22, 2010
Centralize storage to reduce costs, achieve compliance, and provide disaster recovery.
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netapp, operating cost, it management, tco, centralize storage, compliance regulations, disaster recovery, business agility, automobile association
    
NetApp
Published By: Brainshark     Published Date: Aug 02, 2017
Onboarding – every company does it, but a shockingly few do it really well. In fact, The Sales Management Association found that after sales onboarding is complete, 1/3 of reps still lack proficiency in up to a dozen key selling skills. That’s a LOT of training that goes in one ear and out the other. At best, this leads to slow ramp times for new reps that take far too long to start closing deals. At worst? Your turnover rates skyrocket, forcing you to start all over with a new batch of hires. So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding
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sales, sales onboarding, sales blueprint, sales people
    
Brainshark
Published By: Sitecore     Published Date: Sep 15, 2014
Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.
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strategies, technology, customer, relationship, loyalty, profitability, sales, insight, acquisition, lifetime, association, revenue, benefits, resources, data
    
Sitecore
Published By: NetSuite     Published Date: Feb 17, 2016
NetSuite and the National Online Retailers Association (NORA) recently gathered some of Australia’s leading retail leaders to examine the strategies that enable retailers to deliver a seamless brand experience across all channels and boost their bottom line. Download this report to learn more.
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customer experience, netsuite, nora retailers, national online retailers association, australia, brand experience
    
NetSuite
Published By: Diligent     Published Date: Jul 10, 2017
The Corporate Secretaries International Association (CSIA) is a Geneva-registered global organisation whose mission is ‘‘to develop and grow the study and practice of Secretaryship, to improve professional standards, the quality of governance practice and organisational performance.’’ CSIA was established in 2010 as a not-for-profit organisation committed to improving the recognition and understanding of the practice of corporate secretaryship and the role of the corporate secretary. Its structure as an international federation of professional bodies enables it to effectively represent those practitioners who work at the frontline of governance.
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communication, client-agency relationships, budgeting, digital marketing, personal relation improvement, resource management
    
Diligent
Published By: The Starr Conspiracy     Published Date: Sep 19, 2017
It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey. If you ignore earned media channels, you do so at the risk of missing that ideal customer. In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness
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The Starr Conspiracy
Published By: AmVenture     Published Date: May 23, 2017
For many people, owning their own business is the definition of the American Dream. According to the Small Business Association (SBA), there are over 400,000 new businesses started every year. However, keeping that dream alive can be difficult. Here we give you 10 of the most common reasons why small businesses should fail. If you can heed these warnings, you offer yourself a greater chance of success.
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small business, fail, american dream, success
    
AmVenture
Published By: Oath     Published Date: Nov 06, 2017
Whether your marketing goals are to drive performance (conversions or high-quality leads) or broader brand awareness, you can’t afford to have your brand appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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auto advertising, auto dealership advertising, auto digital advertising, auto marketing, auto lead generation, digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content
    
Oath
Published By: Concur     Published Date: Feb 04, 2013
Expense fraud costs a median loss of $33,000 in each instance, according to Association of Certified Fraud Examiners (ACFE). Despite the nonchalant attitude of many employees, expense fraud is a crime that affects organizations large and small.
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fraud, expense fraud, corporate expense policy, preventing fraud, identifying fraud
    
Concur
Published By: HotSchedules (nFusion)     Published Date: Mar 29, 2017
How a 6-state Tennis Program Hit a Grand Slam with HotSchedules. Download now to learn more!
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HotSchedules (nFusion)
Published By: EMA Analyst Research     Published Date: Jun 07, 2016
By viewing this on-demand webinar, you will also discover: • How organizations view their big data initiatives and how they compare with their actual implementation maturity. • Are data lakes becoming a brackish data swamp or a reliable location for data management practices? • How organizations are continuing the trend of implementing the EMA Hybrid Data Ecosystem in association with their big data initiatives.
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EMA Analyst Research
Published By: Stratus Technologies     Published Date: Jun 16, 2009
"Time is money. You can't do business if you can't access your applications. I won't settle for anything less than 99.99% application availability." Steven Sommer, veteran CIO/CTO There is no aspect more critical to a business than the ability of its end users, customers, business partners and suppliers to have high availability access the corporate applications. If applications are unavailable, business ceases. And corporations know it.
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c-level, stratus, itic, end users, customers, partners, high availability, corporate applications, service oriented architecture, soa, web based applications, afcom, uptime, continuous availability, servers, downtime, big iron, return on investment, roi, slas
    
Stratus Technologies
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