b2c

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Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: SAP Hybris     Published Date: Oct 26, 2017
Gartner’s Magic Quadrant for Digital Commerce, which 21 digital commerce platforms naming SAP Hybris Commerce Cloud as a leader for both B2C and B2B Businesses
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SAP Hybris
Published By: SAP Hybris     Published Date: Oct 26, 2017
The Forrester Wave: B2C Commerce Suites, which identifies the top 13 B2B commerce suite providers and evaluates them on how well they meet the needs of the market.
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SAP Hybris
Published By: SAP Hybris     Published Date: Oct 26, 2017
The Forrester Wave: B2C Commerce Suites which identifies the top 11 B2B commerce suite providers and evaluates how they stack up against each other
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SAP Hybris
Published By: Adobe     Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service
    
Adobe Systems, Inc.
Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Learn how to develop a business process that help customer experience and application development professionals work together to accelerate.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service
    
Adobe Systems, Inc.
Published By: Adobe Systems, Inc.     Published Date: Nov 15, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service
    
Adobe Systems, Inc.
Published By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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oracle, aberdeen convergence brief, b2b, b2c commerce
    
Oracle
Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"Agility, customer experience and headless commerce are key features in the next wave of digital commerce platforms, as application leaders guiding B2C, B2B and B2B2C organizations try to keep pace with the digital economy. Read this report to learn: - Key findings and recommendations for digital commerce and application technology leaders - Critical capalities for a modern digital commerce platform - Evaluation and rating of 21 digital commerce vendors"
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Oracle Commerce Cloud
Published By: Oracle     Published Date: Mar 15, 2016
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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Oracle
Published By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
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ebusiness, b2c, omnichannel commerce, software providers, ecommerce, emerging marketing, internet marketing, marketing research, e-commerce
    
SAP
Published By: SAP     Published Date: Aug 31, 2015
Como transformar seus negócios em sucesso omnicanal
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e-commerce de sucesso, transformação digital, 10 etapas para um ecommerce de sucesso, mercado de e-commerce, b2b, b2c, internet marketing, crm & customer care, e-commerce
    
SAP
Published By: SAP     Published Date: Aug 31, 2015
Com o surgimento de vários canais e maiores oportunidades de interação digital, otimizou plenamente a experiência do cliente. Veja como os consumidores estão criando relações com as marcas.
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experiência do cliente, comercio perfeito, b2c commerce, hybris commerce, sap comércio, crm & customer care, e-commerce
    
SAP
Published By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
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ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture
    
IBM
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
Consumer phone data is changing every day, from the device to the subscriber which leaves you at risk for violating the TCPA. Neustar Information Services provides you with authoritative phone data to help you mitigate risk and increase efficiency.
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tcpa, compliance, risk, authoritative phone data, auto dialing restrictions, telephone consumer protection act, autodialer violations, b2c, business to consumer, verification, on-demand verification, marketing research
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
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auto verification, loan verification, contact verification, consumer verification, real time verification, risk management, loan processing, loan optimization, consumer validation, consumer qualification, verify leads, verify consumers, b2c, business to consumer
    
Neustar
Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer
    
Neustar
Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy, enrollment, business to consumer, b2c, school, prospective students
    
Neustar
Published By: CA Technologies     Published Date: Jan 06, 2014
This report presents new research into the use and benefits of IAM and the relationship it has with these three drivers. The research is based on over three hundred interviews with senior IT managers in medium sized to large organisations in a range of business sectors across Europe. The report should be of interest to anyone wanting to better serve all types of users, whilst still keeping control over applications and data.
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mediacom, digital identities, open business, business growth, access management, identity management, iam, open interaction, in-house directories, management challenges, cloud-based services, b2b, b2c, cloud services, it applications, source of identity, bring your own identity, iam-as-a-service
    
CA Technologies
Published By: BMC Control M     Published Date: Jul 16, 2009
Batch Application Integration allows you to process critical transactions, such as payment authorizations, in real-time, and cue fulfillment (such as packaging and shipping) or other lower priority actions for batch processing. Learn more about Batch Application Integration, and how BMC CONTROL-M makes it possible.
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integrating, automation, composite applications, bmc, control-m, enterprise architects, batch application integration, batch processing, object oriented design, ood, service oriented architecture, soa, enterprise management associates, ema, enterprise, bai, enterprise resource planning, erp, business-to-consumer, b2c
    
BMC Control M
Published By: hybris software     Published Date: Aug 01, 2012
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
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information technology, finance, analytics, maerchandising, product management, marketing, mapping, requirements gathering, design, construction, deployment, e-commerce, b2b, on premise, on demand, agility of solution, systems integration, speed, branding
    
hybris software
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