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Published By: MediaVantage     Published Date: May 03, 2011
An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.
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mediavantage, communications, planning, management, reputation mangement, social media, strategy, planning, crisis communication, analysis
    
MediaVantage
Published By: Jive Software     Published Date: Mar 03, 2010
This white paper will provide a framework for creating these types of environments to help facilitate the conversations, as well as guidance around how to apply that content to transform your organization.
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jive, build online community, social web, brand affinity, conversation, community planning, loyalty, collaboration software
    
Jive Software
Published By: Bazaarvoice     Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jun 30, 2010
There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 08, 2010
Today's UK shopper is an "empowered" consumer. This new breed of consumer is changing the rules of engagement for retailers simply by the power they possess in managing their own shopping experiences. Shoppers can easily access competing stores, brands, and products as part of their product research-whether it be online or on their mobiles.
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bazaarvoice, engagement, empowerment, uk shopper, channel switch, ecommerce, mobile phones, mobile marketing, wireless
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 02, 2010
Each year, the Social Commerce Summit London brings together innovative brands and thought leaders to share best practices and trends in social media. This paper encapsulates the highlights and key learnings from this event.
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bazaarvoice, engagement, empowerment, uk shopper, channel switch, social media, twitter, facebook, ecommerce, mobile phones, mobile marketing, wireless
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Social doesnít have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand health, consumer engagement, consumer insights, bazaarvoice
    
Bazaarvoice
Published By: Emotive Brand     Published Date: Jan 27, 2010
The concepts of "brand" and "reputation" are often seen as one and the same. However, when viewed separately, significant opportunities arise to improve both. The road to successful branding has never been more complex or challenging. What started, as a one-way lane going directly from the manufacturer's door to the buyer's door is now an everexpanding, two-way, multi-lane superhighway with intersections, tollbooths, and rest stops.
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emotive brands, reputation, branding, brand
    
Emotive Brand
Published By: StrongMail     Published Date: Sep 28, 2010
Break through consumer consciousness with lessons from the Q3 2010 Email Breakthrough Report's featured best-in-class email campaigns. Read about the top five trends to watch and read expert commentary on each featured campaign, ranging from effective application of movement in email, to leveraging subscribers' word of mouth to promote your brand.
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strongmail, email breakthrough, report, email campaigns, emarketing
    
StrongMail
Published By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Matthew Grant delve into the findings of MarketingProfs' latest original research, revealing which marketing tactics deliver results and which show the most promise for 2011.
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lead generation, brand awareness, social media, online marketing, b2b marketing, matthew grant, citrix webinar
    
GoToWebinar
Published By: SAS     Published Date: Aug 03, 2016
With this increased attention on building a brand as a strategic differentiator, how are marketers approaching it? A recent eMarketer global survey revealed that nearly 56 percent of marketers would increase spending on brand-building activities over the next year compared to 42 percent who said they would be focusing on demand generation. Brand awareness was a higher priority for marketers than demand generation, global business expansion efforts or event spending.
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best practices, marketing, demand generation, business expansion, emarketer
    
SAS
Published By: Licensing Brands, Inc.     Published Date: Sep 03, 2010
Thinking about licensing a brand for your product and not sure what it entails? This free report is the perfect place to start. Learn about brand licensing, why companies license their brands and the licensing process
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brand licensing, brand owners, manufacturers, brand extensions, brand, revenue growth
    
Licensing Brands, Inc.
Published By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
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social media, business, social network, marketing, twitter, facebook, linkedin, branding
    
Berry Network, Inc.
Published By: Fathom Business Events     Published Date: Oct 15, 2010
Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.
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storytelling, cinema events, movie theater events, events, engagement
    
Fathom Business Events
Published By: Virgin Pulse     Published Date: Nov 28, 2012
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
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virgin healthmiles, experience, employee health, wellness strategy, benefits
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Jun 26, 2013
There are three options for creating a distinct brand for your workplace health and wellness programs. You can use your existing corporate brand, create a new and distinct sub-brand for your programs, or use a third partyís brand as the foundation of your health and wellness initiatives. Each of these branding options has its benefits and challenges, depending upon your goals. In this paper, weíll discuss the merits of these branding options and help you understand how they can impact your health and wellness initiatives.
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corporate wellness, heathcare, healthcare reform, benefits, engagement, branding, employee hapiness
    
Virgin Pulse
Published By: iCims     Published Date: Jan 17, 2013
Are you interested in growing your passive talent pools? Bring potential candidates in through a fully branded Social Connect Portal.
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recruiting, recruiting solutions, social recruiting, human resources, talent management
    
iCims
Published By: iCims     Published Date: Dec 06, 2013
In this recorded webinar you will learn how implementing iCIMS Onboard will help increase your onboarding efficiencies while increasing new hire engagement with branded onboarding portals.
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icims, onboarding, eeo, hiring, new hire paperwork, staffing, new hires, onboarding, talent platform, icims connect, hire expectation, leverage data, review candidates
    
iCims
Published By: SVnetwork     Published Date: Nov 03, 2010
This white paper shows how performance brand advertising engages a mass audience in digital media
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social media, advertising, brand advertising, performance, social games, social networking, paid media, earned media
    
SVnetwork
Published By: Bright Blue Day     Published Date: Nov 04, 2010
A whitepaper investigating the effect of the iPad on brands content planning
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ipad, apple, content planning, brands, publishing
    
Bright Blue Day
Published By: Meet My Brand Tryvertising Agency     Published Date: Nov 13, 2010
Strategies Using Human Resource Executives for Brand Identity
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branding, brand identity, marketing, social media, social marketing, product placement, advertising
    
Meet My Brand Tryvertising Agency
Published By: EPiServer Customer Engagement Platform     Published Date: Nov 17, 2010
How companies can get more engaged by building and participating in social communities, rather than have the social universe speak about the company without their knowledge or involvement.
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social community, branding, social media, online marketing, engagement, cms
    
EPiServer Customer Engagement Platform
Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
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zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation, social media
    
Zuberance
Published By: PaperThin, Inc.     Published Date: Dec 29, 2010
Learn how American University created an award-winning, community-focused website that engages its community and inspires passion for the AU brand by using the CommonSpot Web content management solution by PaperThin.
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web content management, cms, application development, paperthin, commonspot
    
PaperThin, Inc.
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