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Published By: OneNeck IT Services     Published Date: Aug 24, 2007
In 2004, J.W. Childs had the opportunity to acquire the Sunny Delight Beverage Co. (SDBC) through a unique carve-out of brands by Procter & Gamble. An accurate and in-depth assessment of the infrastructure required to support SunnyD’s business going forward would be absolutely essential to Childs’ decision to purchase the company.
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oneneck, erp hosting, erp outsourcing, it outsourcing, it hosting, jw childs, j.w. childs, sunny d, sunny delight, acquisition, buyout, enterprise resource planning, outsourcing, governance, outsource
    
OneNeck IT Services
Published By: OneNeck IT Services     Published Date: Aug 24, 2007
When he joined SDBC in May of 2004, SunnyD's Chief Information Officer and Global Controller was faced with a classic build-or-buy decision, although the circumstances were less than typical. Despite the company just being carved out from Procter & Gamble with an experienced management team and a well-known brand name, it was missing a crucial operational element — an entire information technology infrastructure.
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oneneck, erp hosting, erp outsourcing, it outsourcing, it hosting, microsoft dynamics ax, fusion, outsourcing, governance, outsource, erp, enterprise resource planning
    
OneNeck IT Services
Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research
    
Mediative
Published By: ICC Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC Decision Services
Published By: ICC/Decision Services     Published Date: Feb 18, 2008
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
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icc, decision services, event marketing, sales, marketing, branding, customer
    
ICC/Decision Services
Published By: Catalyst SF     Published Date: Apr 30, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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catalyst, mobile marketing, mobile, cell, cell phone, smart phone
    
Catalyst SF
Published By: Catalyst SF     Published Date: May 05, 2008
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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game, gaming, video game, video gamings, catalyst, catalyst sf, game marketing
    
Catalyst SF
Published By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
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fwp, find white papers, directories, white papers, whitepapers, libraries, research, research library, emarketing papers, investbrite, directories inc.
    
Find White Papers
Published By: Sportgenic     Published Date: Jul 24, 2008
This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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ad networks, sportgenic, catalyst, catalyst sf
    
Sportgenic
Published By: KEMP Technologies     Published Date: Aug 04, 2008
Websites have become critical components of most businesses’ core operations. They support the brand and ordering process, serve as data information resources and assist in overall customer care. Having poor website performance or poor reliability can destroy or severely damage a business and its reputation. The increasing importance of these websites leads to critical requirements of security, reliability and scalability. Delivering these, however, can leave an SMB stretched beyond its resources.
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load balancer, load balancing, application delivery, ssl acceleration, application optimization, windows terminal services, terminal services, content switching, server load balancing, application security, network security, kemp, kemp technologies
    
KEMP Technologies
Published By: Marketo     Published Date: Nov 04, 2011
Did you learn everything you needed to during your marketing automation demo? Use this checklist to feel confident about the six critical areas of marketing automation. This checklist covers topics including functionality, branding and design control, and marketing campaign creation.
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marketo, marketing automation, demo, whitepaper, checklist, branding, design control
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
The impact of social media transcends almost every aspect of our daily liveswork, politics, breaking news, and more. Today, its almost universally usedby consumers and brandsand is one of the most effective channels to connect with your audience. Download this definitive guide to learn how to effectively use social media marketing.
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Marketo
Published By: Godfrey     Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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godfrey, b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution, channels, distribution channels, b-to-b distribution channels, branding and distribution, distributors, dealers, brand, b-to-b marketer, b-to-b buying
    
Godfrey
Published By: Godfrey     Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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b-to-b branding, business-to-business branding, b-to-b branding in web 2.0, b-to-b interactive media, brand guardians, brand ambassadors, media proliferation, brand fragmentation, business-to-business marketing
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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godfrey, white paper, b to b, business to business, 2.0, vendor, analytics, brand management, integrated marketing, wire distribution
    
Godfrey
Published By: Network Automation     Published Date: Dec 10, 2008
IST uses Fourth Shift software by SoftBrands to manage its operations in Big Flats, New York (headquarters) and Buffalo, New York, as well as the United Kingdom, Canada and France. For Fourth Shift to function correctly for IST, a series of process must be run each night on several servers. These processes include batch runs, data extracts, and system backup.
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network automation, process automation, automate, automatic interaction
    
Network Automation
Published By: Waymedia     Published Date: Oct 23, 2008
Millions of  handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is.  People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words:  If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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waymedia, mobile marketing, sms
    
Waymedia
Published By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
    
Clarity Quest Marketing
Published By: OrderDynamics     Published Date: Dec 01, 2008
OrderDynamics provides an example of it helped a high growth brand deliver a superior online shopping experience for its consumers while maintaining flexibility and control over their web design.
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orderdynamics, balmshell, customer service, ecommerce
    
OrderDynamics
Published By: OrderDynamics     Published Date: Dec 08, 2008
OrderDynamics provides an example of it helped a high growth brand deliver a superior online shopping experience for its consumers while maintaining flexibility and control over their web design.
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orderdynamics, balmshell, customer service, ecommerce
    
OrderDynamics
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
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aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application
    
Aprimo, Inc.
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
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neolane, segmentation, romi, emarketing, branding, personalization, sms
    
Neolane, Inc.
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