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Published By: hybris software     Published Date: Aug 01, 2012
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
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information technology, finance, analytics, maerchandising, product management, marketing, mapping, requirements gathering, design, construction, deployment, e-commerce, b2b, on premise, on demand, agility of solution, systems integration, speed, branding
    
hybris software
Published By: hybris software     Published Date: Aug 01, 2012
Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.
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multichannel, retailing, multichannel retailing, technology considerations, hybris, pos, point of sale, print, mobile, call center, social media, website, integrated multichannel experience, cross-channel strategies, synergy, buy online, immediacy, convenience, cost savings, aisle kiosks
    
hybris software
Published By: Jive Software     Published Date: Sep 09, 2013
Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers? This webinar will highlight use-cases showcasing companies that have successfully promoted a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
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branding, customer obsession, brand advocacy
    
Jive Software
Published By: SAP     Published Date: Nov 29, 2012
How are you perceived by your customers? In this age, on social media, your buyers are posting their opinions about your products and services. To better serve them, build your brand, and protect your position. How do you listen and understand?
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sap, analytics, social media, customer experience, customer perception, brand positioning, brand equity, emerging marketing, marketing research
    
SAP
Published By: Teradata     Published Date: Jun 12, 2013
To help key marketers respond to the shift in how customers interact with brands and products, we've outlined some of the ways attribution - the practice of allocating partial value to different touch points within their customer journey - can be transformed to better manage marketing spend, improve planning, and enhance the customer journey.
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integrated marketing, integrated marketing management, teradata, attribution
    
Teradata
Published By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement
    
LivePerson
Published By: Smarsh     Published Date: Dec 07, 2016
This guide contains practical steps that will help you develop a social media strategy so you gain maximum business value from your social efforts. It also outlines some smart policy suggestions—so you can ensure that your organization is protected from damage to your brand’s reputation and the risk of litigation.
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Smarsh
Published By: Box     Published Date: Nov 12, 2014
Thanks to Box and Salesforce, a young luxury brand can go toe-to-toe with the major players. Learn how Bespoke Collection uses Box and Salesforce to professionalize the customer experience, reduce friction in the sales process, and boost communication across marketing and sales teams.
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customer experience, sales process, communication, marketing and sales teams, salesforce
    
Box
Published By: Box     Published Date: Nov 12, 2014
Bespoke Collection, a wine producer, uses Box to compete with major players in its industry. Learn how Box help accelerate the sales cycle from any location, keep branding consistent, and reduce friction in the sales process with integration like Salesforce and DocuSign.
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close sales, competitive edge, branding, sales process, integration, accelerate sales
    
Box
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives, traditional marketing
    
CEB
Published By: CEB     Published Date: Dec 03, 2014
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
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b2b marketing insights, b2b sales insights, consensus marketing, b2b branding, b-to-b decision-makers, leading marketing and sales teams, sales executives, sales leaders
    
CEB
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: Equinix     Published Date: Oct 27, 2014
In today’s technology-rich world, customers and employees demand the highest level of application performance. Failure to provide access to applications that consistently perform well anytime, anywhere, and on any device, often leads to lower productivity, customer dissatisfaction, decreased revenue and market share, and damage to brand reputation. This paper explores the challenges that today’s CIOs face in regard to application performance, and how a more strategic data center approach, like distributing applications closer to your users, can help optimize application performance and reduce IT costs.
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data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity, network, drive, evolution, landscape, server, mobile, technology, globalization, stem, hyperdigitization, consumer
    
Equinix
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
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business technology, customer engagement, customer experience, cios
    
Netsuite DWASF Leads Display Q1 2015
Published By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
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website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce, optimize ecommerce site, optimize ecommerce website, ecommerce site optimization, ecommerce website optimization, optimizing ecommerce website, e-commerce
    
SiteSpect
Published By: FICO     Published Date: Nov 30, 2016
Historically, manufacturers have “looked to the past” to help predict what they need to do in the future. This would include basic business intelligence, powered by spreadsheets, and even manual processes. The challenge is that what will happen may be something outside of what the past can predicts – who, 25 years ago, would have considered the Internet as a primary vehicle for commerce, or that Big Data would become both a treasure and a tragedy for organizations? Consider other factors, such as regulations, largely transient customers (where loyalty and brand aren’t what they used to be), disruptors (such as new entrants and technologies), and the need for manufacturers to “move faster than ever” – in effect, to be able to plan for the future before it happens.
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manufacturing optimizations, enterprise software, infrastructure
    
FICO
Published By: Oracle     Published Date: Jun 01, 2016
Learn how Elaine Turner used Oracle Commerce Cloud to create a new destination site where visitors can research, buy, or engage with the Elaine Turner brand to support sales in all channels.
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Oracle
Published By: NetSuite     Published Date: Feb 17, 2016
The examples that follow illustrate some of the actual challenges that legacy ERP solutions cannot meet. The examples are placed within 5 broad categories of benefits that NetSuite OneWorld customers realised after deploying the cloud-based solution. 1. Standardising business processes and data 2. Omnichannel on a common platform 3. Multiple brands on a common platform 4. Rapid and easy global expansion 5. Managing multicurrency, international business
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cloud-based erp, netsuite, software as a service, saas, netsuite oneworld, legacy erp, standardization, omnichannel, multicurrency
    
NetSuite
Published By: NetSuite     Published Date: Feb 17, 2016
NetSuite and the National Online Retailers Association (NORA) recently gathered some of Australia’s leading retail leaders to examine the strategies that enable retailers to deliver a seamless brand experience across all channels and boost their bottom line. Download this report to learn more.
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customer experience, netsuite, nora retailers, national online retailers association, australia, brand experience
    
NetSuite
Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: IBM     Published Date: May 05, 2016
Join this webinar to get a deep dive into the Customer Experience in Retail and to hear how retailers are performing across multiple dimensions. See the results from the Customer Experience Index Survey, assessing more than 550 retailers in 23 countries. The Customer Experience Index Survey findings: - Explore how retailers are creating differentiated brand experiences for their customers across channels - Provide a benchmark for your brand experience in terms of capability, coverage and compliance. - Assess your aptitude for responding with relevance and speed to the priorities that matter most to your customers
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ibm, retail, customer experience, customer experience survey
    
IBM
Published By: IBM     Published Date: May 05, 2016
Read about how cognitive solutions are helping the consumer products industry.
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ibm, cognitive solutions, brand enthusiasm, retail, consumer, consumer products
    
IBM
Published By: IBM     Published Date: Oct 28, 2016
Every job opening brings an opportunity for your business to build its brand. Giving job candidates great experiences could motivate them to become your brand ambassadors—regardless of whether you make an offer.
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ibm, kenexa, talent acquisition, candidates, hiring, brand ambassadors
    
IBM
Published By: IBM     Published Date: Oct 28, 2016
Recruiters have to think like marketers. Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers. Marketers and recruiters must: - Research the market - Establish and nurture relationships - Build and promote the company's brand Read this for seven tips to help you think like a marketer.
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ibm, kenexa, talent acquisition, marketer's playbook, recruiters
    
IBM
Published By: Monotype     Published Date: Feb 15, 2018
Technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. But for brands trying to serve a global customer base, that can pose a real challenge. Fortunately, something as (seemingly) simple as fonts can help. This eBook highlights a few ways type can transform your global brand, as well as a few guidelines to help you get the conversation started.
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising, creative, responsive advertising, dynamic advertising, mobile advertising, creative professionals, customer marketing
    
Monotype
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