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Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and it’s hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: IBM     Published Date: May 05, 2016
Join this webinar to get a deep dive into the Customer Experience in Retail and to hear how retailers are performing across multiple dimensions. See the results from the Customer Experience Index Survey, assessing more than 550 retailers in 23 countries. The Customer Experience Index Survey findings: - Explore how retailers are creating differentiated brand experiences for their customers across channels - Provide a benchmark for your brand experience in terms of capability, coverage and compliance. - Assess your aptitude for responding with relevance and speed to the priorities that matter most to your customers
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ibm, retail, customer experience, customer experience survey
    
IBM
Published By: IBM     Published Date: May 05, 2016
Read about how cognitive solutions are helping the consumer products industry.
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ibm, cognitive solutions, brand enthusiasm, retail, consumer, consumer products
    
IBM
Published By: IBM     Published Date: Oct 28, 2016
Every job opening brings an opportunity for your business to build its brand. Giving job candidates great experiences could motivate them to become your brand ambassadors—regardless of whether you make an offer.
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ibm, kenexa, talent acquisition, candidates, hiring, brand ambassadors
    
IBM
Published By: IBM     Published Date: Oct 28, 2016
Recruiters have to think like marketers. Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers. Marketers and recruiters must: - Research the market - Establish and nurture relationships - Build and promote the company's brand Read this for seven tips to help you think like a marketer.
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ibm, kenexa, talent acquisition, marketer's playbook, recruiters
    
IBM
Published By: Monotype     Published Date: Feb 15, 2018
Technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. But for brands trying to serve a global customer base, that can pose a real challenge. Fortunately, something as (seemingly) simple as fonts can help. This eBook highlights a few ways type can transform your global brand, as well as a few guidelines to help you get the conversation started.
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising, creative, responsive advertising, dynamic advertising, mobile advertising, creative professionals, customer marketing
    
Monotype
Published By: Sprinklr     Published Date: Feb 28, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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value of social media, value of social media for business, business value, social media, sprinklr, customer experience, digital transformation, ibm watson marketing, ibm watson
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"It’s more important than ever for brands to have comprehensive social media technology at their disposal. Simply buying a new solution, however, is just the beginning. Today’s brands must deploy social media software so that it allows the highest possible return on investment, empowers them to capture new opportunities, and manage the risks inherent in social media."
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social media management software, social media management, social media technology, social tools, social media software, social media, social deployment, digital transformation, guide, sprinklr
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"Customer experience is the new battleground: 89% of organizations compete primarily on experience, and 95% tell others about a bad experience. To help brands compete in this new world, we spoke with 17 experts about the current state of customer experience and ways that brands can make – and keep – their customers happy. "
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customer experience, happy customers, customers happy, cx journey, marketing, digital marketing, sprinklr, whitepaper
    
Sprinklr
Published By: Sprinklr     Published Date: Feb 28, 2018
"In 2017, brands spent 98% of their time and resources trying to find customers, and only 2% actually taking care of their customers. In a world where customers are connected, empowered, and in control, brands need to rethink what’s important. Customer care, once the begrudged “cost center,” is becoming a top priority. In this whitepaper, Sprinklr partners with leading customer care executives to discuss the role of people, process, and technology in driving change."
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customer care, customer-first, customer-first future of customer care, whitepaper, study, customer service, executives, driving change, sprinklr
    
Sprinklr
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: IBM     Published Date: Feb 28, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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mobilization, customer experience, customer engagement, customer interaction, ibv, ibm
    
IBM
Published By: IBM     Published Date: Mar 02, 2017
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
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social media analytics, marketing, social media marketing, social media, ibm, branding
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: IBM     Published Date: Apr 21, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, branding, customer interaction, technological influence, customer engagement
    
IBM
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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IBM
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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digital interaction, experience design, interactive experience, cross functional collaboration, customer experience, integrated data
    
IBM
Published By: HotSchedules     Published Date: Jan 26, 2018
Restaurants are complex businesses with a simple aim: great guest experiences that keep customers coming back for more. In order to achieve this goal, stores must deliver on the promise of a great product and exceptional service. There are a lot of ways to make the equation work and each brand has its own unique mix of ingredients that bring the whole operation together to create a recipe for profitability. There are also elements of a successful restaurant that are consistent across any operation. Restaurant executives have long been on the hunt for this elusive lever (or combination of levers) that systematically drive performance regardless of conditions.
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cio, office, innovation, restaurant, data, software, workflow, hotschedules
    
HotSchedules
Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"DNS has recently been dubbed by Gartner Research as “mission-critical” infrastructure and as such, who you select for a DNS provider can have a significant impact on the functionality and performance of your online assets. To help with your research, download this DNS evaluation guide. You will learn the most important functions of a robust DNS provider including: • Advanced traffic steering from failover to GSLB capabilities • Rapid record propagation time • Secondary DNS support • Security expertise Keep your brand safe and your user-experience top notch by choosing the best provider for your business. Learn more now! "
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Oracle + Dyn
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: Reputation.com     Published Date: Oct 02, 2017
1. Meet the new healthcare consumer The consumerization of healthcare, major demographic shifts, and the migration to mobile and social media are tilting the balance of power away from traditional healthcare marketers and into the hands of potential patients. 2. Online reputation is the new competitive frontier for marketers Healthcare brands are no longer controlled by marketers. Patient feedback about doctors and facilities online is leading to total market transparency for healthcare consumers. CG-CAHPS surveys only go so far in providing social proof. 3. Healthcare branding is becoming hyper-local In the search for providers, all branding is local – at the level of individual practitioners and facilities. Proliferating points of presence on the web make this a challenge that requires technology. But healthcare marketers who scale online review volume and quality will be rewarded with higher search visibility. 4. Business implications Online ratings and reviews stand between everyth
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Reputation.com
Published By: Group M_IBM Q1'18     Published Date: Feb 20, 2018
Learn how Watson Content Hub can help you build a consistent brand and win the hearts of your customers.
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digital experience, watson content hub, brand
    
Group M_IBM Q1'18
Published By: OracleSMB     Published Date: Jan 04, 2018
Growing companies need to hire and retain great employees. Survey after survey attributes keeping the right people in the right jobs with company longevity and profitability. However, with limited resources and low brand recognition, small and medium-sized businesses find it hard to compete. And they can’t afford hiring missteps or high levels of turnover. Therefore, you need act—now—to start adding value with every hire. Technology can help you recruit and retain the right way.
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OracleSMB
Published By: Empyr     Published Date: Jan 11, 2018
Read a case study on Empyr’s CPR platform: • Reach 175+ consumers • 100% attribution from an online consumer to an in-store sale • No upfront cost or minimum ad spend “The Empyr CPR campaign has been one of our best performing digital marketing campaigns because of the one-hundred percent attribution of the digital marketing spend to in-store sales. We finally are buying revenue and not ads. One of the biggest challenges for advertisers today is the gap between online advertising spend and in-store sales. Empyr has truly solved this challenge with their card-linked offers platform.”
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Empyr
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