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Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
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generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
Published By: Adobe     Published Date: Mar 02, 2017
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
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adobe, stock, image, customer experience, social media, creative production, enterprise
    
Adobe
Published By: 8x8 Inc.     Published Date: Aug 09, 2017
Do you know what happens when a customer connects with your contact center? Not just the way in which he or she is routed to an agent, or the information accessed during the interaction— but what really happens in the conversation that makes the encounter an exceptional one? Do you have any insight into how your agent responded to that individual user, or a way to proactively ensure that other prospects and customers on any channel can have a consistent and positive experience? Are you leveraging all employees in your organization who have a stake in the customer experience, either directly or because their job influences the process? Do you feel confident that you have every metric at your disposal to make the best business decisions? Download now to learn more!
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modern customer, contact center, customer engagement, branding
    
8x8 Inc.
Published By: FICO     Published Date: Jun 06, 2017
As a subsidiary of the world’s largest food company, Nestlé USA is laser-focused on doing more with fewer resources and adopting highly efficient technologies and processes, including machine learning and prescriptive analytics. With 64 brands consisting of numerous products in each brand, maximizing payload and minimizing transportation costs is an extremely complex problem – particularly when you factor in demand forecasts and current supply levels.
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manufacturing, manufacturing optimization, manufacturing solutions
    
FICO
Published By: Oath     Published Date: Nov 06, 2017
Whether your marketing goals are to drive performance (conversions or high-quality leads) or broader brand awareness, you can’t afford to have your brand appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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auto advertising, auto dealership advertising, auto digital advertising, auto marketing, auto lead generation, digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content
    
Oath
Published By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop
Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online, digital, customer, revenue
    
Silverpop
Published By: Vendor Guru     Published Date: Dec 21, 2007
In a 2006 survey conducted by CRMGuru, 50% of the respondents indicate that they base their satisfaction with a company on the sum of "interactions with a brand's products, services, and people." How does your company measure up? You have an excellent product, your customer service department is highly responsive, and your personnel have received extensive training.
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customer satisfaction, customer retention, crm, crm solution, customer relationship, customer service, vendorguru, vendor guru, quinstreet, retention, smb, small business, soho, small business crm, vendor guru custom question campaign
    
Vendor Guru
Published By: Entrust Datacard     Published Date: May 15, 2014
Managing the purchase, deployment, renewal and expiry of digital certificates for multiple Web servers, purposes and users — sometimes in many different locations — can be time-consuming and costly. Entrust IdentityGuard Cloud Services SSL is a self-service application designed to streamline certificate management while providing secure certificates from a trusted brand in online security.
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entrust, ssl, ecommerce, extended validation, digital certificates, web servers, identityguard, cloud
    
Entrust Datacard
Published By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
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marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty, nurture, branding, search marketing, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Marketo
Published By: Jive Software     Published Date: Oct 08, 2009
Learn how Intel leverages a branded online community to engage its Partners, to cut costs and grow channel sales during the tough economic environment.
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jive, branded online community, grow channel sales, plan for building an online community
    
Jive Software
Published By: Jive Software     Published Date: Oct 12, 2009
Powering the ecosystem with the Collaboration Workspace, a branded online community, helps SAP continue its tradition of industry leadership and customer value. Watch this on-demand webcast to get strategies and advice for your own social media initiatives.
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ecosystem, jive, collaboration workspace, sap, online community, social media, validation, customer feedback
    
Jive Software
Published By: Jive Software     Published Date: Mar 03, 2010
Learn how an industry-leading provider of storage and data management solutions used Social Business Software to accelerate a global branding initiative and connect with thousands of community members across one hundred countries.
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jive, netapp community, social business software, storage, data management, hosting, online community, brand awareness, web experience, deployment
    
Jive Software
Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding
    
Balihoo
Published By: Balihoo     Published Date: Feb 03, 2012
This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.
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balihoo, marketing, local channels, branding, co-op marketing, customers
    
Balihoo
Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance, emerging marketing, social media
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance, emerging marketing, social media, advertising agencies
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance, social media, advertising agencies, traditional marketing
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance, emerging marketing, social media, advertising agencies, traditional marketing
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance, social media, advertising agencies, e-commerce
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, paid media, social media, zuberance, email marketing, emerging marketing, crm & customer care, traditional marketing
    
Zuberance
Published By: CompareBusinessProducts     Published Date: Dec 06, 2010
Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This chart compares the 19 leading CRM products in the market today.
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comparebusinessproducts, crm comparison chart, customer relationship management, integration
    
CompareBusinessProducts
Published By: Brightcove     Published Date: Sep 29, 2015
As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015.
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branding, consumer marketing, content management system (cms), crm best practices, lead generation
    
Brightcove
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