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Published By: Silverpop     Published Date: Jun 15, 2012
Racking up more "likes" is a good thing-but only if you tie them to strategic goals such as increasing sales, brand awareness and overall revenue. Learn tactics you can use to turn Facebook "likes" into customers.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop
Published By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online, digital, customer, revenue
    
Silverpop
Published By: Vendor Guru     Published Date: Dec 21, 2007
In a 2006 survey conducted by CRMGuru, 50% of the respondents indicate that they base their satisfaction with a company on the sum of "interactions with a brand's products, services, and people." How does your company measure up? You have an excellent product, your customer service department is highly responsive, and your personnel have received extensive training.
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customer satisfaction, customer retention, crm, crm solution, customer relationship, customer service, vendorguru, vendor guru, quinstreet, retention, smb, small business, soho, small business crm, vendor guru custom question campaign
    
Vendor Guru
Published By: Entrust Datacard     Published Date: May 15, 2014
Managing the purchase, deployment, renewal and expiry of digital certificates for multiple Web servers, purposes and users sometimes in many different locations can be time-consuming and costly. Entrust IdentityGuard Cloud Services SSL is a self-service application designed to streamline certificate management while providing secure certificates from a trusted brand in online security.
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entrust, ssl, ecommerce, extended validation, digital certificates, web servers, identityguard, cloud
    
Entrust Datacard
Published By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
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marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty, nurture, branding, search marketing, email marketing, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Marketo
Published By: Jive Software     Published Date: Oct 08, 2009
Learn how Intel leverages a branded online community to engage its Partners, to cut costs and grow channel sales during the tough economic environment.
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jive, branded online community, grow channel sales, plan for building an online community
    
Jive Software
Published By: Jive Software     Published Date: Oct 12, 2009
Powering the ecosystem with the Collaboration Workspace, a branded online community, helps SAP continue its tradition of industry leadership and customer value. Watch this on-demand webcast to get strategies and advice for your own social media initiatives.
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ecosystem, jive, collaboration workspace, sap, online community, social media, validation, customer feedback
    
Jive Software
Published By: Jive Software     Published Date: Mar 03, 2010
Learn how an industry-leading provider of storage and data management solutions used Social Business Software to accelerate a global branding initiative and connect with thousands of community members across one hundred countries.
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jive, netapp community, social business software, storage, data management, hosting, online community, brand awareness, web experience, deployment
    
Jive Software
Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, marketing case studies, local advertising, ad builder software, co-op marketing software, local store marketing, channel marketing software, marketing software
    
Balihoo
Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo
Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding
    
Balihoo
Published By: Balihoo     Published Date: Feb 03, 2012
This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.
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balihoo, marketing, local channels, branding, co-op marketing, customers
    
Balihoo
Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance, emerging marketing, social media
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance, emerging marketing, social media, advertising agencies
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance, social media, advertising agencies, traditional marketing
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance, emerging marketing, social media, advertising agencies, traditional marketing
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance, social media, advertising agencies, e-commerce
    
Zuberance
Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, paid media, social media, zuberance, email marketing, emerging marketing, crm & customer care, traditional marketing
    
Zuberance
Published By: CompareBusinessProducts     Published Date: Dec 06, 2010
Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This chart compares the 19 leading CRM products in the market today.
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comparebusinessproducts, crm comparison chart, customer relationship management, integration
    
CompareBusinessProducts
Published By: Brightcove     Published Date: Sep 29, 2015
As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015.
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branding, consumer marketing, content management system (cms), crm best practices, lead generation
    
Brightcove
Published By: Citrix Systems     Published Date: Feb 10, 2016
IT Pros vote NetScaler as ADC market leader for third consecutive year, sweeping all six ADC categories.
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Citrix Systems
Published By: OpenText     Published Date: May 23, 2012
Download this report and learn how to: . Monitor, analyze and report on social media content . Manage brand effectiveness . Ensure brand consistency across social media and other marketing channels . Build an effective social compliance program
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brand equity, governance, social media, social compliance, brand consistency, brand effectiveness
    
OpenText
Published By: OpenText     Published Date: Jun 06, 2012
In this paper, we look at the threats to a company's brand, which are especially acute in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.
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marketing, branding, opentext, social media, emerging marketing
    
OpenText
Published By: Success Factors     Published Date: Nov 20, 2013
Download this resource to discover five best practices that can help make your career site your # 1 recruiting asset.
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employer branding, recruiting, talent management
    
Success Factors
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
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