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Published By: Adobe     Published Date: Dec 07, 2017
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
Stock photos get a bad rap sometimes. We’ve all seen images of women inexplicably smiling at their forkfuls of salad, or an unnaturally giddy customer service representative standing by. “Some stock photography just looks like stock photography,” says May Curry, a graphic design veteran with almost 20 years of experience.1 But stock photography has always been an essential part of the designer’s toolkit. When used right, it helps brands make just the right impact. Today, collections are evolving to keep pace with visual trends and create unique, attention-grabbing images-quickly and no budget. Download this whitepaper to take a look at stock's rapid transformation and how it's helping designers do beautiful work, faster than ever.
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Adobe
Published By: Adobe     Published Date: Dec 07, 2017
With more and more competition for our increasingly short attention spans, it’s no wonder we’re seeing reliance on visuals as the leading form of communication across the web. Even the most well-thought-out ideas and well-written content will get lost in the shuffle if the visual elements aren’t equally compelling—or don’t communicate the right message. That’s why the imagery you choose should be as strategic as the written message behind it. It’s not enough to settle for the first applicable image you find in your stock library—you need to ensure every image is on brand and conveys the right idea. Download this whitepaper for a few ways to use imagery to meet your brand’s content marketing objectives.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
For everyone who grew up with Disney movies, the song “When You Wish Upon A Star” triggers an immediate emotional response. The strings, brass, woodwinds, and percussion come together and stir memories and longings. Today, the multibillion-dollar Disney brand harnesses a new kind of orchestration to win customers’ hearts—and it’s something that all of us as marketers can learn from.
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Adobe
Published By: Adobe     Published Date: Mar 27, 2018
Imagine a young, urban couple with their third baby on the way. They’re ready to make the oft-dreaded leap to a minivan, and it’s time to decide on a brand and a model. While dad checks safety ratings and online reviews, mom calls her friends to ask how they like their own vans. Together, they review and compare features on the manufacturer’s website and later “build” their dream minivan, choosing colors, fabrics, floor mats, and other accessories—all without leaving their living room. Perfect car in hand and confident that they’ve chosen the best one for their needs, they arrive at the dealership and walk onto the showroom floor, ready to finally meet their salesperson.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remains—what is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
Published By: Infosys     Published Date: May 30, 2018
Testing is often a major pain point for enterprises when taking new products to market, and can make or break customer loyalty. Testing speed impacts how fast the product can be rolled out to markets, with regular updates, while the quality of testing can determine the product’s success. So how can product testing be done better, faster, and in a more agile manner? A global CPG giant was looking to solve the same problem when it wanted to take its customer loyalty app to 18 countries. See how Infosys helped and the five key takeaways from the project.
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brand, customer, loyalty, market, infosys
    
Infosys
Published By: Infosys     Published Date: May 30, 2018
Customers today are far more concerned about the contents and origin of a product than ever before. in such a scenario, granting them easy access to product information, via digital initiatives such as SmartLabel™, goes a long way in strengthening customer trust in a brand. But it also means expending several man-hours of effort processing unstructured data, with the possibility of human error. Intelligent automation can help save effort and time, with virtually error-free results. A consumer products conglomerate wanted a smart solution to implement SmartLabel™ compliance. See how Infosys helped and the five key takeaways from the project.
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automation, brand, information, digital, customer
    
Infosys
Published By: Persicope Data     Published Date: Mar 07, 2018
Some brands are great at connecting with new audiences. They might have a killer marketing campaign, demonstrably fulfill a gap in the marketplace, or just have that certain “it factor.” Being able to get new customers on board can lead to fantastic short-term financial gains.
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Persicope Data
Published By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
The consumerization of technology and rise of mobile adoption in emerging and established markets have driven companies to invest enormous capital and resources into pursuing the best possible mobile experience for all of their end users. But, without a focused mobile performance solution, these investments can only go so far. Download now to learn more
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mobile experience, branding, akamai, loyalty
    
Akamai Technologies
Published By: Dell     Published Date: Feb 02, 2015
Security breaches are expensive, costing U.S. businesses an average of $3.5 million per incident, which doesn’t include brand damage or other intangibles. Unfortunately, breaches are highly likely to happen, with 87% of organizations experiencing a breach in the past 12 months. Data, whether it’s intellectual property or personal data, needs to be protected. Dell Data Protection solutions provide encryption, malware protection, and authentication for Dell and non-Dell products, to equip businesses with a complete, easy-to-manage, end-user security solution.
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dell, windows 8 pro, security, breaches, encryption, cost, compliance, malware, anti-virus, software, protection, solutions
    
Dell
Published By: HP     Published Date: Dec 05, 2014
Get expert insight from HP and IDG in this brand new webinar. Discover how the new style of IT changes the rules of business. Choose from 4 chapters or watch them all to learn about optimizing compute economics and speeding IT service delivery to achieve better business outcomes. Register now to get started.
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server, performance, efficiency, application, infrastructure, information technology, mobility, cloud, storage, data, speed, software
    
HP
Published By: HPE     Published Date: May 04, 2015
Get expert insight from HP and IDG in this brand new webinar. Discover how the new style of IT changes the rules of business. Choose from 4 chapters or watch them all to learn about optimizing compute economics and speeding IT service delivery to achieve better business outcomes. Register now to get started.
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HPE
Published By: Bazaarvoice     Published Date: Mar 12, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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roi, return on investment, social, social media, social roi
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice
Published By: Entrust Datacard     Published Date: Nov 24, 2015
This guide explores how EV certificates reduce phishing and man-in-the-middle attacks, bring trust, reduce shopping cart abandonment, protect brand and provide support saving.
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verification, ev certificates, identification, extended validation ssl certificates, security
    
Entrust Datacard
Published By: Venafi     Published Date: Aug 07, 2015
It was recently found that most Global 2000 organisations have failed to completely remediate Heartbleed. This leaves these organisations vulnerable to cyberattacks, future brand damage, and intellectual property loss.
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cyberattacks, security, cybercriminals, security application
    
Venafi
Published By: Bazaarvoice     Published Date: Jan 09, 2013
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
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social strategies, brand health, consumer engagement, consumer insights, case studies, bazaarvoice, social media, advertising agencies
    
Bazaarvoice
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
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