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Published By: Bazaarvoice     Published Date: Mar 12, 2013
Social doesn’t have to be a mystery: Here are six ways social can improve marketing efficiency and effectiveness for brands.
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social strategies, brand marketing, social media, social media marketing
    
Bazaarvoice
Published By: Entrust Datacard     Published Date: Nov 24, 2015
This guide explores how EV certificates reduce phishing and man-in-the-middle attacks, bring trust, reduce shopping cart abandonment, protect brand and provide support saving.
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verification, ev certificates, identification, extended validation ssl certificates, security
    
Entrust Datacard
Published By: Venafi     Published Date: Aug 07, 2015
It was recently found that most Global 2000 organisations have failed to completely remediate Heartbleed. This leaves these organisations vulnerable to cyberattacks, future brand damage, and intellectual property loss.
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cyberattacks, security, cybercriminals, security application
    
Venafi
Published By: Bazaarvoice     Published Date: Jan 09, 2013
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
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social strategies, brand health, consumer engagement, consumer insights, case studies, bazaarvoice, social media, advertising agencies
    
Bazaarvoice
Published By: Adobe     Published Date: Aug 22, 2013
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences. With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
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content management, customer experience management, web content management
    
Adobe
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how Audi differentiated its brand experience using web content and digital asset management capabilities in Adobe Experience Manager
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
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adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal, innovative engineering, worldwide brand, consumer websites, adobe analytics, performance of websites, car configurator data, audi configurator, invite feedback, feedback leads to improvement
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Aberdeen's Insights provide the analyst's perspective on the research as drawn from an aggregated view of research surveys, interviews, and data analysis.
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adobe, aberdeen group, analyst insight, technology tools, buying behavior, customer experience management, cem, buyer interactions, customer engagement programs, adobe customers outperform, company brand awareness, big data, structured data, data quality, data integration, customer segmentation, customer empowerment
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation, srp space, undifferentiated players, interactive marketing, managing social presence, customer engagement, marketing tactics, manage large deployments, managing workflow, marketing content, social applications, customer feedback
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
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adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities, targeted experiences, using resources effectively, coordinate marketing campaigns, social media management platform, localized apps, international blockade, global campaign coordination, social analytics, local marketers, digital marketing, targeting publishing, social media quality
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments, marketing research
    
Adobe
Published By: Phunware     Published Date: May 22, 2014
Retailers and mall owners now have a major opportunity to differentiate their brands and locations, more deeply engage their customers, and jump ahead of competitors. Get insight on, gaining a competitive advantage with mobile, monetizing store traffic through mobile, the importance of the mobile shopper connection and engaging shoppers with location-aware mobile apps.
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shopper whitepaper
    
Phunware
Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
Stories and statistics behind successful analytics projects The adoption of analytics across the enterprise is accelerating, and with good reason. Analytics can offer a competitive advantage by helping to identify growth opportunities, circumnavigate risk and improve customer relationships. These insights are becoming crucial parts of the business strategy for executives representing a wide array of industries. Check out our latest eBook to see how some of the world’s leading companies are using analytics to meet their needs. You’ll receive diverse examples of how organizations applied the latest statistical methodologies, such as: scorecard build, regression, decision trees, machine learning and material change to uncover meaning in data. The examples represent global brands across critical industries – Financial Services, Insurance, High-Tech, Aerospace, Manufacturing and others – where analytics helped answer their most challenging questions.
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Dun & Bradstreet
Published By: IBM APAC     Published Date: Jun 07, 2017
The 2017 CEI results indicate that brands have significant room for improvement in terms of satisfying customer expectations: On a scale from 0 to 100, the average CEI score is 33. Download this white paper to find out more.
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customer experience, customer analytics, customer behavioural analytics, customer experience management
    
IBM APAC
Published By: Oracle Corp     Published Date: Oct 02, 2012
An oracle Whitepaper
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oracle, consumers, rightnow, branding, consumers, relationships, crm, customer care
    
Oracle Corp
Published By: Salesforce Commerce Cloud     Published Date: Jul 11, 2016
Several disruptive forces are at work across the globe, bringing in a new type of consumerism that is as personal as it is participatory. What is the impact on retailers? They’ve been forced out of their comfort zone and must extend their brand experience to wherever consumers want. Download this special report from Salesforce Commerce Cloud, formerly Demandware, for more on the democratization of retail.
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demandware, retail, democratization of retail, operating environment, growth, customer experience, consumerism
    
Salesforce Commerce Cloud
Published By: Cisco     Published Date: Sep 21, 2017
Nästan alla har en brandvägg, men har du en som är lite smartare än de andra?
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Cisco
Published By: Oracle     Published Date: Nov 27, 2017
Customer service has an opportunity to be a much more strategic weapon for businesses that understand its power. To do this means moving away from what has traditionally been viewed as a back-end operation and cost center to what is now being viewed as a brand-focused profit center. The primary driver of this sea change is engaged and empowered consumers, who want to get the answers to their questions anytime, anywhere, on any device they choose.
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communications, telecom, financial services, insurance, technology, retail, wholesale distribution, manufacturing, discrete, consumer goods
    
Oracle
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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roi, social strategies, social roi, bazaarvoice
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: May 23, 2013
Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign.
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consumer demands, branding, consumer engagement
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Apr 30, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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consumer-centric, consumer engagement, brand messaging, marketing landscape, empowered consumers, r&d
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 12, 2013
The FTC social disclosure rules apply to you – now. This webinar shows you how to do social right: Effectively. Ethically. Legally. These guidelines actually keep you out of trouble while building consumer trust along the way.
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brand messaging, consumer engagement, social branding, ftc, federal trade commission
    
Bazaarvoice
Published By: Oracle     Published Date: Oct 29, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, aberdeen group, b2b brands, customer retention, revenue growth, operational efficiency
    
Oracle
Published By: CA Technologies     Published Date: Aug 26, 2016
Many breaches happen because of compromised privileged user accounts. Risks spread like wildfire in the dynamic traditional, virtualized and cloud environments common in enterprises today. One improperly authorized privileged account can cause widespread and irreparable damage to an organization’s infrastructure, intellectual property and brand equity, leading to sudden drops in market value, broad organizational disruption and costly compliance penalties. Effectively managing privileged access across your hybrid enterprise is an imperative to reducing security and compliance risks.
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CA Technologies
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