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Published By: Marketo     Published Date: Feb 11, 2019
your brand What content you need to support your social media marketing How often to post on social media (and how to create an editorial calendar) How to measure the effectivene
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Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In todayís complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication ó all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation Youíll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Adobe     Published Date: Dec 07, 2017
With more and more competition for our increasingly short attention spans, itís no wonder weíre seeing reliance on visuals as the leading form of communication across the web. Even the most well-thought-out ideas and well-written content will get lost in the shuffle if the visual elements arenít equally compellingóor donít communicate the right message. Thatís why the imagery you choose should be as strategic as the written message behind it. Itís not enough to settle for the first applicable image you find in your stock libraryóyou need to ensure every image is on brand and conveys the right idea. Download this whitepaper for a few ways to use imagery to meet your brandís content marketing objectives.
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Adobe
Published By: Oath     Published Date: Mar 16, 2018
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, itís important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, itís important to understand how to use video for building both brand connections and direct response. Currently, video provides advertisers with a versatile medium to reach the audiences they want, where they want, to put the best spotlight on their story. But the question remainsówhat is the best way to reach your target, and how can you ensure they will pay attention to your message? Download this whitepaper to find out!
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Oath
Published By: Zendesk Ltd     Published Date: Sep 11, 2018
Customers have caught on that support interactions are getting better. When they reach out, theyíve come to expect an instant response that says ďweíre here for youĒ. When they want information, itís expected to be accurate, up-to-date, and easily accessible. Essentially, they come to expect efficiency during support interactions. As a result, businesses are becoming more cognizant of their self- service offerings. Customers want to be left feeling empowered; itís even better when they can do so on their own. Self-service saves time for agents, cuts down on organizational costs, and leaves the customer with a positive outlook of a brand. This eBook delves into how AI can enhance your customer self-service offerings with automatically-generated knowledge bases, content cues for your service agents, and chatbots.
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customer service, customer experience, artificial intelligence, chatbots, self-service
    
Zendesk Ltd
Published By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how Audi differentiated its brand experience using web content and digital asset management capabilities in Adobe Experience Manager
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Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
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adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal, innovative engineering, worldwide brand, consumer websites, adobe analytics, performance of websites, car configurator data, audi configurator, invite feedback, feedback leads to improvement
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobeís current advertising campaign is to explode the myth that Ďmanaging websites is hellí. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Marketersí social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation, srp space, undifferentiated players, interactive marketing, managing social presence, customer engagement, marketing tactics, manage large deployments, managing workflow, marketing content, social applications, customer feedback
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments, marketing research
    
Adobe
Published By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
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social media, social media best practices, content optimization, engagement, social media engagement, social, social brands, social metrics, content
    
Socialbakers
Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best pet food marketers have made targeted gains in Fan growth, engagement, and post efficiency.
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social media, social, brand, social metrics, optimise content, engagement, social media engagement, content
    
Socialbakers
Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
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social media, social media engagement, engagement, brands, content strategies, deliver content
    
Socialbakers
Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
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mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
Published By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
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marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence, engagement, social media engagement, influence, influencer, influence marketing, co-creation, content marketing, earned media, crowdsourcing, social marketing, social roi, social media
    
Crowdtap
Published By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketerís Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketerís Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
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contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
33% of brands kick off holiday campaigns in October, and most of them are planning now. Grab our latest report and learn how to leverage the biggest holiday trends, including triggered emails and user-generated content.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, internet marketing, e-commerce
    
Movable Ink
Published By: Sitecore EMEA     Published Date: Jan 23, 2018
Itís no longer enough just to convertóto stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know thatís easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
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commerce, channels, content, customer, optimization, sitecore
    
Sitecore EMEA
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brandís social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. Itís led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that werenít built for commerce. Thatís made it increasingly complex for brands hoping to meet customersí needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content Ė content that is earned from consumers; influencer-generated content Ė content that is requested from specific creators; and enhanced branded content Ė existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
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user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
    
Olapic
Published By: SundaySky     Published Date: Mar 06, 2018
Personalization works. Brands know this. Thatís why they use information like customer names, relevant content, and purchasing history to make consumers feel special. But is this enough for todayís empowered consumers? Noóit still treats consumers as a small drop in a big bucket of generic marketing communications. Itís repetitive and stale. Itís simply not enough.
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SundaySky
Published By: Monotype     Published Date: Jan 27, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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Monotype
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