brand identity

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Published By: Samsung     Published Date: Feb 03, 2016
Maverik is a regional convenience store chain that operates more than 270 convenience stores with a brand identity and décor theme around adventure, sports, and the outdoors. Maverik needed a digital signage program to reinforce the brand, drive foot traffic from the pump stations into the store, and promote food purchases.
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samsung, display, retail, maverik, digital, brand
    
Samsung
Published By: Oracle HCM Cloud     Published Date: Aug 02, 2016
Maintaining a smooth, user-friendly, and even fun talent acquisition process is imperative to aligning a retailers employer brand with a positive corporate public identity. Find out how savvy retailers are balancing cutting-edge technologies with the basics to juggle three key talent initiatives: quickly hiring seasonal talent, engaging and retaining younger and older associates alike, and expanding their presence into new locations.
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aberdeen talent inquisition, corporate public identity, key talent initiatives, hiring talent, retailers introduction
    
Oracle HCM Cloud
Published By: Monotype     Published Date: Sep 09, 2015
The mobile app marketplace is exploding, and this means your mobile app will face tough competition in the fight for attention and user adoption. One powerful way to attract new users, generate positive reviews and establish your brand identity is with the typefaces you select.
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monotype, mobile apps marketplace, brand identity, global markets, typography, emerging marketing, marketing research
    
Monotype
Published By: Monotype     Published Date: Jan 10, 2017
Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers. In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect.
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digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience, marketing best practices, marketing, emerging marketing, mobile ads, brand identity, brand health, consistency, continuity, customers, compliance, fonts, branding best practices
    
Monotype
Published By: G/O Digital     Published Date: Sep 08, 2016
In this comprehensive research study, we break down the different aspects of social media advertising during the holiday season, so your business can shine bright during the holidays and beyond!
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holiday shopping, social media, holiday revenue, social media optimization, brand identity, marketing strategy, holiday marketing campaign
    
G/O Digital
Published By: IBM     Published Date: Mar 28, 2008
Managing different international hotel brands is far from simple. Each brand needs to develop and preserve its own identity in order to drive differentiation and minimize inter-brand competition. In the modern hospitality sector, Web sites provide an important first point of contact for potential customers, so it is particularly important for each brand to have its own individual look and feel on the Web.
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IBM
Published By: Godfrey     Published Date: Oct 02, 2008
One of the most important questions a company can ask itself is “what is our differentiation?” The reason is simple: it’s how you define yourself in the minds of your customers and beat the competition. Beyond that, it’s what guides business strategy as you face decisions and choices on a daily basis. A company that knows who it is and how it adds value for customers and prospects has a solid foundation for making those decisions. One that has an unclear position or, worse yet, constantly shifts position, has a difficult path in a challenging market. That’s why branding discussions need to go well beyond graphics and touch on the values and identity that are at the core of any successful company.
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godfrey, b-to-b, business-to-business, web 2.0, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration
    
Godfrey
Published By: Meet My Brand Tryvertising Agency     Published Date: Nov 13, 2010
Strategies Using Human Resource Executives for Brand Identity
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branding, brand identity, marketing, social media, social marketing, product placement, advertising
    
Meet My Brand Tryvertising Agency
Published By: Adobe     Published Date: Feb 08, 2016
Digital Marketing’s Creative Promise, a new Adobe white paper, shows you the link between creativity and profits. Learn how to make your brand’s creativity shine and business revenue soar.
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adobe, marketing, creative, digital, profit, brand identity, roi, emerging marketing, internet marketing, crm & customer care
    
Adobe
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