branding

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Published By: IBM     Published Date: May 07, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world. Watch this webcast to learn: • Key CHRO insights from the Global C-Suite Study • Three workforce challenges for HR in a customer-driven world • Three actions HR can take with real-life examples
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workforce, employees, customer loyalty, branding, talent acquisition, ibm
    
IBM
Published By: WePow     Published Date: Sep 02, 2015
Even though you are job-matching expert, you still need rules to create an awesome candidate experience. Get candidates talking about how great your hiring process was with these simple rules.
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video interview, hr technology, recruitment, recruiting, candidate screening, talent acquisition, digital interviewing, interview tips, candidate experience, employer branding, video interviewing
    
WePow
Published By: SAP     Published Date: Nov 03, 2010
Apparel brands and retailers are connecting with customers at a quickening pace on the social web to spread brand messages, boost loyalty and drive commerce.
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sap, media, social media, branding, loyalty
    
SAP
Published By: SAP     Published Date: Mar 28, 2011
Learn how to protect your brand in difficult economic times. Get answers to these questions: How can your company ensure delivery on its brand promises to customers? How can you meet sustainability concerns and protect brand value? And how can you develop the type of workforce associated with a world-class brand?
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brand value, sap, branding, brand strength, customer experience
    
SAP
Published By: Melbourne IT     Published Date: Feb 02, 2011
Read this article to find out how reselling white-labeled e-business products can be a successful revenue stream for your business.
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melbourne it, white labeling, whitelabel, resell, ebusiness, reselling, rebranding, branding, loyalty, revenue growth
    
Melbourne IT
Published By: Lotame     Published Date: Jun 01, 2010
Lotame's whitepaper presents the first ever study of brand equity measures (including brand awareness, favorability, ad recall, and purchase intent, and viewership intent) and their mathematical relationships to clicks, interaction rates, and time spent.
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lotame, metrics, branding, brand awareness, clicks, interaction rates, clicks, romi, recall
    
Lotame
Published By: MS&L     Published Date: Apr 28, 2010
Is your brand heading to extinction or distinction? Learn how changing consumer values and economic business drivers impact your brand's DNA in 2010. Get valuable insights on how to build powerful brands that will thrive and survive in the new consumer economy based on data from the Global Values Study and the PRWeek Social Media Survey.
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ms & l, csr, branding, brand management, activism, navigation, elasticity, brand
    
MS&L
Published By: SmartBrief     Published Date: Apr 26, 2011
Find out the role that employment brands play in SmartBrief on Workforce readers' recruiting efforts, how top companies use their employment brand to attract top talent, and how recruiting strategies are changing.
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smartbrief, recruiting report, employment brands, workforce, key talent, employment branding, recruiting climate, employment brand perception, employee reputation, recruitment strategy, staffing
    
SmartBrief
Published By: Bridgeline Digital     Published Date: Apr 08, 2013
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the mobile revolution already present, it is important to know the reasons why you must reconsider the design of your website. Branding, accessibility and cost are big reasons to consider responsive design for your companies website.
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company, next generation website, accesibility, branding, cost, bridgeline
    
Bridgeline Digital
Published By: Conductor     Published Date: May 29, 2013
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals.
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conductor, branding value, marketing, purchase, search results, search engines
    
Conductor
Published By: SocialChorus     Published Date: Oct 07, 2013
In this ebook, learn how you can leverage brand advocates to help solve your content problem - creating content that performs better and is less expensive.
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brand advocate, brand content, branded content, branding, emerging marketing
    
SocialChorus
Published By: IBM     Published Date: Apr 22, 2014
Learn how your business can invigorate your brand presence with a mobile engagement platform.
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ibm, emm, mobile engagement, mobile, mobile engagement platform, branding, brand presence, customer engagement
    
IBM
Published By: Aimia     Published Date: May 09, 2014
Learn about the best practices for retaining customer loyalty and see what measures your organization should take to strategically improve of customer loyalty programs.
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aimia, customer loyalty, customer loyalty programs, marketing, branding, customer engagement, customer interaction, crm & customer care
    
Aimia
Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Bizmago     Published Date: Jun 19, 2014
Download this whitepaper to learn about a revolutionary concept in advertising service for small business.
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bizmago, small business, marketing, social media, branding, web design, service, quality, advertising services, search marketing, email marketing, website development, emerging marketing, advertising agencies
    
Bizmago
Published By: TRUSTe     Published Date: Jul 16, 2010
This white paper compares the various trust marks and seals available today, the benefits they provide, and which are complementary and which overlap. It will also discuss ways TRUSTe can offer a comprehensive approach to trust.
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truste, endorsements, marks, seals, trust marks, branding, ecommerce
    
TRUSTe
Published By: TRUSTe     Published Date: Jun 07, 2010
This white paper will explore how marketing leaders and business decision makers like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.
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truste, endorsements, marks, seals, trust marks, branding, ecommerce
    
TRUSTe
Published By: IBM     Published Date: Oct 10, 2013
We all know how major security incidents can affect a company’s data, networks and corporate brand. We also know that sophisticated attacks, designed to gain continuous access to critical information or to cause damage in critical infrastructure, are becoming more severe, more frequent and more costly. But what can you do about it? The IBM white paper “Responding to—and recovering from—sophisticated security attacks” details four proactive steps that you can—and should—take now to help keep your organization safe: prioritize your business objectives and set your risk tolerance; protect your organization with a proactive security plan; prepare your response to the inevitable sophisticated attack and promote and support a culture of security awareness. Read the white paper to learn how to help keep your organization safe from sophisticated security attacks and find out how IBM can help.
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security, data security, networks, branding, attacks, security, security breach, safeguarding, infastructure, risk, risk tolerance, security attacks
    
IBM
Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding, marketing
    
BzzAgent
Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media, reputation building, branding, sales tools, sales, paid search, link building, online video, email marketing, conversion data
    
Fathom SEO.
Published By: LeapFrog Interactive     Published Date: May 07, 2008
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
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leapfrog, social, social marketing, social networking, smm, sms, gaming, branding
    
LeapFrog Interactive
Published By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding
    
LeapFrog Interactive
Published By: Marketo     Published Date: Jan 10, 2011
Download this white paper to learn about: Email marketing for complex buying processes, how email in marketing automation supports complex buying processes, when to use email marketing or when to upgrade to marketing automation, and marketing automation beyond email marketing
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marketo, marketing automation, lead management, nurturing, sales leads, demand generation, buying processes, email marketing, branding
    
Marketo
Published By: Safari Books Online     Published Date: Jun 08, 2009
This white paper outlines some of the most salient challenges and demonstrates how technology managers can enable their development teams to streamline application development and troubleshooting, while keeping them current on emerging technology, new product versions, and changing market trends-allowing them to move right past the gotchas.
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safari books, technology, development, streamline, product, branding, market trends, design, needs, developer, challenges, target, critical data, ruby
    
Safari Books Online
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing, monitoring marketplace, uniform messaging, online engagement marketing, measuring engagement, marketing value
    
Silverpop Engage B2B
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