branding

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Published By: Clarity Quest Marketing     Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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clarity quest marketing, testimonials, branding, research, word-of-mouth, pay-per-click, cross promotion, customer satifaction
    
Clarity Quest Marketing
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
In the first instalment of this series, "Fight Marketing Fatigue Now," we discussed the challenge of improving relevancy and the varying degrees of personalization that exist within marketing organizations today. We made the case for a new approach, interactive one-to-one personalization. In this paper, we discuss how to achieve the related benefits including improved customer engagement, increased ROMI and measurable business value.
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neolane, segmentation, romi, emarketing, branding, personalization, sms
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Sep 23, 2010
Listen, assess, interact. This is the social media mantra that is generally accepted by many thought leaders in the space.
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neolane, segmentation, romi, emarketing, branding, personalization, sms, customer engagement
    
Neolane, Inc.
Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects, promotion, tools, branding
    
emedia
Published By: Bazaarvoice     Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jun 30, 2010
There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: Emotive Brand     Published Date: Jan 27, 2010
The concepts of "brand" and "reputation" are often seen as one and the same. However, when viewed separately, significant opportunities arise to improve both. The road to successful branding has never been more complex or challenging. What started, as a one-way lane going directly from the manufacturer's door to the buyer's door is now an everexpanding, two-way, multi-lane superhighway with intersections, tollbooths, and rest stops.
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emotive brands, reputation, branding, brand
    
Emotive Brand
Published By: Berry Network, Inc.     Published Date: Oct 01, 2010
Using Social Media for Business Marketing helps organizations understand social media to harness the power for their marketing needs.
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social media, business, social network, marketing, twitter, facebook, linkedin, branding
    
Berry Network, Inc.
Published By: Virgin Pulse     Published Date: Nov 28, 2012
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
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virgin healthmiles, experience, employee health, wellness strategy, benefits
    
Virgin Pulse
Published By: Virgin Pulse     Published Date: Jun 26, 2013
There are three options for creating a distinct brand for your workplace health and wellness programs. You can use your existing corporate brand, create a new and distinct sub-brand for your programs, or use a third party’s brand as the foundation of your health and wellness initiatives. Each of these branding options has its benefits and challenges, depending upon your goals. In this paper, we’ll discuss the merits of these branding options and help you understand how they can impact your health and wellness initiatives.
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corporate wellness, heathcare, healthcare reform, benefits, engagement, branding, employee hapiness
    
Virgin Pulse
Published By: Meet My Brand Tryvertising Agency     Published Date: Nov 13, 2010
Strategies Using Human Resource Executives for Brand Identity
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branding, brand identity, marketing, social media, social marketing, product placement, advertising
    
Meet My Brand Tryvertising Agency
Published By: EPiServer Customer Engagement Platform     Published Date: Nov 17, 2010
How companies can get more engaged by building and participating in social communities, rather than have the social universe speak about the company without their knowledge or involvement.
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social community, branding, social media, online marketing, engagement, cms
    
EPiServer Customer Engagement Platform
Published By: Proximity Branded Entertainment     Published Date: Jan 13, 2011
Entertainment is no longer a broadcast; it's an experience.
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branded entertainment, troy hitch, doug worple, branding, entertainment, advertising, online, video
    
Proximity Branded Entertainment
Published By: iZigg90210     Published Date: Feb 07, 2011
Who is the the most important person to promote and brand in today's economy? YOU! Personal branding on Facebook. Personal branding on Twitter. Personal branding on countless social networks.
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"go where the eyes are"
    
iZigg90210
Published By: Facebook     Published Date: Apr 07, 2011
Heard the buzz about advertising on Facebook but not sure where to get started? We interviewed Facebook's Director of Monetization for 5 must-have tips on how to achieve success using Facebook's Ad Platform.
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facebook, marketingsherpa, ad platform, roi, social media marketing, branding, internet marketing
    
Facebook
Published By: Visible Logic     Published Date: Jun 17, 2011
Whitepaper showing results of survey that determined that branded email addresses critical to professional image
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email, branding, survey, whitepaper, startups, entrepreneurs, free email addresses, professional image
    
Visible Logic
Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jason’s Deli, HomeAway, and Whole Foods Market deliver business impact through social.
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spredfast, social media, ecommerce, retail, social content, optimization, consumers, branding
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
10 Tips to Make your Facebook Content Newsfeed-Worthy
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spredfast, marketing, facebook, social media, newsfeed-worthy, branding on facebook
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
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spredfast, blog, marketing, branding, social media marketing, corporate blogger, social media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from today’s leading social brand strategists and visionaries that address many of these questions. Like Natanya Anderson’s feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
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spredfast, ebook, social media, marketing, branding, fan loyalty, the social experience
    
Spredfast, Inc.
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel is quickly becoming a trusted partner that is integral to Brooks's digital advertising success by effectively and efficiently reaching their target audience and delivering against their goals for both brand and DR campaigns.
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brand management, branding, marketing, sales, sales marketing, rocketfuel
    
Rocket Fuel
Published By: Rocket Fuel     Published Date: Jun 07, 2012
Learn why Rocket Fuel's ability to optimize to brand metrics in real time proved to be a significant asset to Buick's online advertising, helping Buick drive consideration among new customers and engage the next generation of loyalists.
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rocket fuel, marketing, branding, brand marketing, buick
    
Rocket Fuel
Published By: Rocket Fuel     Published Date: Jun 26, 2012
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
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rocketfuel, marketing, mobile, social media, digital marketing, branding
    
Rocket Fuel
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding, internet marketing, e-commerce
    
Adobe
Published By: Workfront     Published Date: Nov 05, 2014
Most marketing executives know that the creative process is central to their success. Branding, design, messaging, campaigns—so much of what a marketing organization does depends in large part on the work of its most imaginative, innovative employees.
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attask, creativity, marketing, innovation, mesaging, branding, design, campaigns, emerging marketing
    
Workfront
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