branding

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Published By: IBM     Published Date: Oct 10, 2013
"The implications from the 2013 IBM Global Reputational Risk and IT Study are clear. The question is no longer whether IT risks can damage your corporate reputation, but what you can do to effectively prevent and mitigate these risks. Find out what you can do to protect your reputation from IT risks. Read “Six keys to effective reputational and IT risk management” to learn about: · Practical advice and recommendations to help prevent and mitigate the IT risks that most affect reputation · The emerging role of the Chief Digital Officer · How to use social media as a tool for minimizing reputational damage · How your supply chain can put you at increased reputational risk"
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reputational management, risk management, it risk management, ibm, ibm global, it risks, protection, branding, social media, supply chain, supply chain management, chief digital officer, mitigation, corporate reputation
    
IBM
Published By: SocialChorus     Published Date: Oct 07, 2013
In this ebook, learn how you can leverage brand advocates to help solve your content problem - creating content that performs better and is less expensive.
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brand advocate, brand content, branded content, branding, emerging marketing
    
SocialChorus
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
10 Tips to Make your Facebook Content Newsfeed-Worthy
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spredfast, marketing, facebook, social media, newsfeed-worthy, branding on facebook
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 03, 2013
All You Need to Know to Win with Social Media Marketing
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spredfast, blog, marketing, branding, social media marketing, corporate blogger, social media
    
Spredfast, Inc.
Published By: IBM     Published Date: Oct 01, 2013
Engaging Your Employees & Improving Adoption and Retention of Key Business Messages Today's Corporate Communications leaders are tasked with making their employees smarter about your company's business, elevating their engagement and knowledge around your brand in ways that are impactful, memorable and enables retention of the key messages. Yet in a recent CMO Study conducted by IBM Institute For Business Value, only 20% of CMO's believe that the corporate character and brand are fully understood by the organizations employees. Join us for a 60-minute webinar to discover how how other companies are successfully creating advocates out of their employees and help them to better understand their corporation's key messages through the use of new and exciting technologies.
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corporate communications, social business, employee learning, employee retention, human resource management, cmo, workforce management, smarter workforce, corporate branding, technology, social media
    
IBM
Published By: IBM     Published Date: Sep 30, 2013
Recruiting, Hiring and Onboarding the Right Talent Really Matters. All organizations want to hire the best people for key positions, but many fall short because they are not able to define precisely the jobs or the competencies necessary to do them well. In this report, we discuss strategies for how organizations can perform optimally and compete successfully by hiring and onboarding the best talent the first time.
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ibm, recruiting, hiring, onboarding, human resources, human resources solutions, human resources technology, employee retention, employee learning, branding, soical networking, social collaboration, talent management, social media
    
IBM
Published By: Jive Software     Published Date: Sep 09, 2013
Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers? This webinar will highlight use-cases showcasing companies that have successfully promoted a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
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branding, customer obsession, brand advocacy
    
Jive Software
Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jason’s Deli, HomeAway, and Whole Foods Market deliver business impact through social.
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spredfast, social media, ecommerce, retail, social content, optimization, consumers, branding
    
Spredfast, Inc.
Published By: Bazaarvoice     Published Date: Aug 12, 2013
The FTC social disclosure rules apply to you – now. This webinar shows you how to do social right: Effectively. Ethically. Legally. These guidelines actually keep you out of trouble while building consumer trust along the way.
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brand messaging, consumer engagement, social branding, ftc, federal trade commission
    
Bazaarvoice
Published By: Movéo Integrated Branding     Published Date: Jul 11, 2013
Learn how technology is expanding modern marketing at an accelerated rate and how to strategically keep pace with the new technology without losing marketing's effectiveness
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b2b, marketing, innovation, collaboration, adaptation, strategy, technology, trends, transformation, channels, partnership, clients, integration, game-changing, branding, communications, bottom-line, research, challenges, change
    
Movéo Integrated Branding
Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
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marketing analytics, business analytics, marketing strategy, retail marketing
    
Infogroup Targeting Solutions
Published By: Mass Relevance     Published Date: Jun 27, 2013
Sneak Peak of a Few Integrations Featured in the Summer Look Book 2013
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mass relevance, summer lookbook, pinterest, vine, social integrations . marketing, audience, branding, social media, traditional marketing
    
Mass Relevance
Published By: Virgin Pulse     Published Date: Jun 26, 2013
There are three options for creating a distinct brand for your workplace health and wellness programs. You can use your existing corporate brand, create a new and distinct sub-brand for your programs, or use a third party’s brand as the foundation of your health and wellness initiatives. Each of these branding options has its benefits and challenges, depending upon your goals. In this paper, we’ll discuss the merits of these branding options and help you understand how they can impact your health and wellness initiatives.
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corporate wellness, heathcare, healthcare reform, benefits, engagement, branding, employee hapiness
    
Virgin Pulse
Published By: LivePerson     Published Date: Jun 24, 2013
Letting customers choose how they want to seek help is essential -- 59% of consumers want more ways to connect with brands when they need help. Adopting a one-sized-fits-all approach to service doesn’t do your customers any favors.
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liveperson, customers, customer service, customer survey, branding
    
LivePerson
Published By: Mass Relevance     Published Date: Jun 03, 2013
Marketers today face the biggest challenge when trying to generate earned media, simply because this is the medium you can’t pay for or control.
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mass relevance, converge media, advertising, media, branding, earned media, consumer, customers, engagement, social media, marketing research, traditional marketing
    
Mass Relevance
Published By: Conductor     Published Date: May 29, 2013
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals.
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conductor, branding value, marketing, purchase, search results, search engines
    
Conductor
Published By: Bazaarvoice     Published Date: May 23, 2013
Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign.
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consumer demands, branding, consumer engagement
    
Bazaarvoice
Published By: Hubspot     Published Date: Apr 23, 2013
For any company, it's homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Don't let that happen. Flip through these 54 examples of brilliant homepage design to inspire your own homepage design strategy.
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web design, hubspot, homepage design, design best practices, branding, web experiences
    
Hubspot
Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot
Published By: Bridgeline Digital     Published Date: Apr 08, 2013
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the mobile revolution already present, it is important to know the reasons why you must reconsider the design of your website. Branding, accessibility and cost are big reasons to consider responsive design for your companies website.
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company, next generation website, accesibility, branding, cost, bridgeline
    
Bridgeline Digital
Published By: Work4™     Published Date: Feb 27, 2013
The essence of great recruiting is to fish where the fish are. As times change, the "recruiting waters" get overfished. This is what makes the profession so highly flexible. Over the course of a decade, the success of one technique creates the demand for the next.
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facebook recruiting, facebook recruitment, social recruiting, employer branding, social media recruitment, recruiting on facebook, how to post a job on facebook, how to recruit on facebook, facebook job page, recruiting through social media, social media for recruiters, social recruiting strategies, facebook recruiting app, facebook recruiting application, facebook recruiting apps, facebook recruiting solution, facebook recruiting tool
    
Work4™
Published By: Oracle     Published Date: Dec 18, 2012
Choosing the right marketing or branding agency for your company is a complicated task. Your agency will have your brand in its hands—tinkering with it, stretching it, and molding it.
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oracle, crm, social media, poseurs, advertising agencies
    
Oracle
Published By: Oracle     Published Date: Dec 18, 2012
It seems as if everyone is talking about the critical nature of measuring the effectiveness and return-on-investment of social media.
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oracle, crm, social strategies, branding, optimize social strategies
    
Oracle
Published By: Oracle     Published Date: Dec 18, 2012
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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oracle, crm, branding, social strategies, crm & customer care
    
Oracle
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