branding

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Published By: Quantcast     Published Date: May 09, 2014
Download this guide to learn how you can drive better engagement and reach new prospects based on web-wide browsing behavior and interests.
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quantcast, twitter, tweeting, social media, real time advertiser, branding, customer engagement, reach, mobile marketing, twitter advertising, online advertising, tailored audience, emerging marketing
    
Quantcast
Published By: Aimia     Published Date: May 09, 2014
Learn the 5 ways a CPG can greatly benefit from customer-brand loyalty and see what areas your organization could use improvement in.
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships, crm & customer care
    
Aimia
Published By: Aimia     Published Date: May 09, 2014
Learn about the best practices for retaining customer loyalty and see what measures your organization should take to strategically improve of customer loyalty programs.
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aimia, customer loyalty, customer loyalty programs, marketing, branding, customer engagement, customer interaction, crm & customer care
    
Aimia
Published By: Spredfast, Inc.     Published Date: May 08, 2014
The Big 6 social networks offer tremendous marketing opportunitesóand each one is very different. Thatís why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, youíll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Letís start building!
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spredfast, social media strategies, branding, social media
    
Spredfast, Inc.
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organizationís branding and improve your return on investment.
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spredfast, mass relevacne, revenue, sponsorships, social media, emerging marketing, internet marketing, traditional marketing
    
Mass Relevance
Published By: Bazaarvoice     Published Date: Apr 30, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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consumer-centricity, consumer engagement, brand messaging, branding, brand response, e-commerce
    
Bazaarvoice
Published By: CatapultWorks     Published Date: Apr 30, 2014
In a B2B era saturated with talk of hyper-informed customers self-navigating the fabled buyerís journey using multiple interconnected channels and devices, one topic remains steadfastly critical: branding. Despite dazzling new cosmos of B2B marketing, branding more than ever is central to B2B sales.
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catapultworks, marketing, informed customers, branding, b2b marketing, b2b sales, buyer's journey, traditional marketing
    
CatapultWorks
Published By: IBM     Published Date: Apr 22, 2014
Learn how your business can invigorate your brand presence with a mobile engagement platform.
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ibm, emm, mobile engagement, mobile, mobile engagement platform, branding, brand presence, customer engagement
    
IBM
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
No brand, no matter how small or large, or how big its marketing budget, is safe from social media mishaps. This e-book from uberVU via Hootsuite will review 9 types of social media fails, discuss how they happened and detail how they could have been avoided. We'll also provide actionable lists of what your brand can do to prevent social media fails.
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social media, social media fails, avoiding mistakes, branding, failproof
    
uberVU via HootSuite
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement, customer engagement, content syndication, employee advocacy, social workforce, emerging marketing, social media
    
SocialChorus
Published By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior, marketing, online, offline, integraton, channel, multichannel, internet marketing, customer experience/engagement, mobile marketing, social media marketing, branding, emerging marketing
    
IBM
Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences ó and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding, internet marketing, e-commerce
    
Adobe
Published By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
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quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm, impressions, online advertising, branding, attribution, emerging marketing, internet marketing, traditional marketing
    
Quantcast
Published By: Aspect Software     Published Date: Feb 11, 2014
Learn the four reasons why proactive customer care translates to better customer retention and better branding for your organization.
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aspect software, customer care, customer service, customer loyalty, customer service representatives, csr
    
Aspect Software
Published By: Simply Measured     Published Date: Jan 31, 2014
How does your brandís Twitter activity compare to some of the biggest companies on the network?
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simply measured, twitter, marketing, branding, facebook, social media, twitter followers
    
Simply Measured
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign
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consumer-centricity, consumer engagement, brand messaging, customer relationships, branding, connected economy
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 17, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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retail, branding, shopper experience, consumer trends, informed consumers, retailers, millennials, omni channel strategy
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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consumer-centric, consumer engagement, brand messaging, branding, brand response, consumer conversations
    
Bazaarvoice
Published By: Success Factors     Published Date: Nov 20, 2013
Download this resource to discover five best practices that can help make your career site your # 1 recruiting asset.
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employer branding, recruiting, talent management
    
Success Factors
Published By: Spredfast, Inc.     Published Date: Nov 15, 2013
In the pages of this eBook, we have gathered opinions and insights from todayís leading social brand strategists and visionaries that address many of these questions. Like Natanya Andersonís feature on how Whole Foods Market is thinking about engagement at the brand and local level that discusses not only where the brand is present, but how messaging changes at these touchpoints.
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spredfast, ebook, social media, marketing, branding, fan loyalty, the social experience
    
Spredfast, Inc.
Published By: Oracle     Published Date: Nov 05, 2013
The key is knowing your target audience and creating video content relevant to them. This paper provides some key insights into how you can maximize your videoís effectiveness in social streams.
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branding, branded video posts, video posts, multimedia, engagement, audience targeting, video content, social media, branding
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
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social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization, engagement, branding, emerging marketing, marketing research
    
Oracle
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
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social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency, advertising agencies
    
Oracle
Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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b2b, marketing, b2b marketing, marketing strategy, customer relationship management, crm, lead nurturing, display, lead targeting, branding, seo, contextual ad placement, data
    
Madison Logic
Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
This guide details the factors that impact the purchasing decision of a remote support tool and provides a checklist for use as you work through your remote support solution selection process.
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logmein, remote support, remote support tool, support desk, remote support solutions, support agents, core functionality, usability, customization, branding, security, scalability, deployment model, remote support software
    
LogMeIn Rescue
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