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centralized decisioning
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Decide eBook: Right Message, Right Customer
Published By:
IBM
Published Date: Oct 15, 2013
Match the Right Message to the Right Customer
Tags :
decision process
,
profitable engagement
,
enterprise marketing management
,
emm
,
marketing process
,
centralized strategy
,
centralized decisioning
,
customer behavioral data
,
generating campaign lists
,
staying relevant
,
customer relevance
,
real-time marketing
,
real-time customer activity
,
event-based marketing
,
cross-sell
,
signal customer interest
,
manage customer communications
,
individual customer history
,
product recommendations
,
personalized attention to the customer
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