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Decide eBook: Right Message, Right Customer

Published By: IBM Published Date: Oct 15, 2013

Match the Right Message to the Right Customer

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decision process, profitable engagement, enterprise marketing management, emm, marketing process, centralized strategy, centralized decisioning, customer behavioral data, generating campaign lists, staying relevant, customer relevance, real-time marketing, real-time customer activity, event-based marketing, cross-sell, signal customer interest, manage customer communications, individual customer history, product recommendations, personalized attention to the customer

IBM

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