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Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe is the only Leader in Digital Intelligence Platforms. Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
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Adobe
Published By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
Published By: Zebra Technologies     Published Date: May 14, 2018
Surviving and thriving amid the global, digital shopping revolution, in which consumers fluidly browse and buy from their smartphones, computers and in store, calls for a supply-chain makeover. Pressed to offer consumers fast, flexible and even free product fulfillment and delivery in an omnichannel retail landscape, a crowdsourced, collaborative model is taking shape. Traditional roles are blurring as logistics companies, manufacturers and retailers work to meet the growing on-demand economy via the adoption of business intelligence supply chain technologies.
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mobile, shipping, manufacturing, warehouse, global, shopping, fulfillment
    
Zebra Technologies
Published By: Intouch Insight     Published Date: May 15, 2018
From "actionable insights" to "voice of the employee (VOE)", there are many buzzwords related to customer experience management. This handy 3-page guide will help you decode all of the industry buzzwords. Inside you'll find: • Age of the Customer • CX Action Campaigns • Data Mining • Double-Barreled Question • Key Driver Analysis • Net Promoter Score • Omnichannel • Many more!
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Intouch Insight
Published By: NEC     Published Date: Dec 16, 2009
The proliferation of communications channels has set expectations around cost and productivity benefits. Unified Communications (UC) is proffered as a way of helping bring them all together, but companies struggle to justify the business case for it. Against this background, how important is UC as an approach to streamlining communications, and how can businesses exploit it?
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nec, business communication, productivity, unified communications, uc delivery
    
NEC
Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, twitter, youtube, rich media
    
StrongMail
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: Intercom     Published Date: Apr 05, 2018
This was our thinking when we began publishing a companion podcast to this blog in the summer of 2015. A blog is an ideal channel when your audience is glued to a screen, actively looking for new information they can quickly read or scanning Twitter for headlines. But what about during a morning office commute? An evening run? A weekend break from the MondayFriday grind of desk work?
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Intercom
Published By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
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Intercom
Published By: Intercom     Published Date: Apr 05, 2018
On average, website visitors who chat are more than 82% likely to convert to customers and pay up to 13% more than those who don't.
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Intercom
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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campaigner, opt-in, email marketing, emarketing, roi, email, newsletter
    
Campaigner
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
TechValidate recently surveyed 240 video game developers, publishers, and distributors to gain insight into the top challenges that they need to overcome in order to take full advantage of the enormous opportunities the digital channel provides the industry.
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gaming, faming survery, techvalidate, video game development.
    
Akamai Technologies
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
Increased access to data and more channels of communication have given citizens renewed civic power. Public-sector agencies must be just as responsive as any other enterprise with which citizens interact. If you’re an optimist, imagining the results of a hyperconnected citizenry is exciting. As long as government is responsive, greater citizen involvement could help reduce problems that plague modern society, including poverty, disenfranchisement and even crime.
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data access, technology development, public sector, data security
    
Hewlett Packard Enterprise
Published By: Genesys     Published Date: Jun 07, 2017
Although today’s customers interact with your brand through a variety of channels, they want one thing from you: a consistent experience. Savvy customers expect that you will meet them where they are, when they need you, and with the highest quality, informed service.
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genesys, omnicannel, contact center, customer experience, customer experience management, cross-channel customer service
    
Genesys
Published By: Cisco     Published Date: Feb 12, 2016
Contact center infrastructure vendors continue to expand their solution offerings to include broader feature sets, including omnichannel routing, and alternative delivery models. Companies should evaluate vendors' technology and ability to deliver in relevant regions.
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gardner magic quadrant, cisco, contact center, omnichannel routing, best practices, cloud computing
    
Cisco
Published By: Cisco     Published Date: Feb 23, 2016
This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.
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enterprise network, digital management, customer engagement
    
Cisco
Published By: Cisco     Published Date: Jun 21, 2016
This Technology Spotlight examines the role of digital transformation in customer engagement and omni-channel retail. It also looks at the role of Cisco's enterprise networking solution portfolio, particularly Connected Mobile Experiences (CMX) and Intelligent WAN (IWAN), in the strategically important omni-channel retail market.
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Cisco
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