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Published By: IBM     Published Date: Aug 16, 2016
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
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ibm, commerce, retail, customer analytics, ibm institute for business value, digital technology
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
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ibm, commerce, b2c, b2c ecommerce, ecommerce, omnichannel, retail success, e-commerce
    
IBM
Published By: IBM     Published Date: Oct 17, 2016
Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.
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ibm, commerce, analytics, customer analytics, insights, research, customer journey
    
IBM
Published By: IBM     Published Date: Oct 17, 2016
Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI). You’ll learn how to use this sophisticated solution to enhance your customer relationships across all your channels and touch points.
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ibm, commerce, analytics, ibm predictive customer intelligence, predictive intelligence
    
IBM
Published By: IBM     Published Date: Jan 20, 2017
Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Today’s leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how today’s leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.
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ibm, ecm, analytics, smarter content, ecm for banking
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
White paper from FirforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
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ibm, commerce, b2c ecommerce, b2c
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
Self assessment whitepaper allows retailers to determine where they are on the path to omnichannel.
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ibm, omnichannel, commerce, b2c, b2c ecommerce
    
IBM
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: IBM     Published Date: Feb 27, 2017
Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.
Tags : 
hypatia research group, cognitive analysis, predictive analysis, customer journey
    
IBM
Published By: IBM     Published Date: Feb 27, 2017
Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI). You’ll learn how to use this sophisticated solution to enhance your customer relationships across all your channels and touch points.
Tags : 
ibm, predictive customer intelligence, pci, customer relationships, channel integration
    
IBM
Published By: IBM     Published Date: Mar 20, 2017
"In the world of OTT 2.0, cross-device personalization is critical. (Not to mention really cool.) Deliver the experience your viewers expect with the confidence your business requires. Download this brochure from IBM Cloud Video's OTT Success Series to learn: -The new imperatives for multi-stream, multi-device orchestration -Why live video now demands seamless cross-device interplay -The importance of server-side APIs in allowing for rapid iterations and device extensions"
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ott, cross-device personlization, api, device extensions, multi-channel, customer experience
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online. While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to: Use B2C best practices to meet buyer expectations for enhanced online experiences Deliver multiple combinations of products and services for faster, streamlined quoting and ordering Support complex buying cycles and selling executions across channels and markets—and around the world"
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b2b commerce, efficiency, online retail, buying cycles, b2b selling
    
IBM
Published By: Datastax     Published Date: Apr 04, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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datastax, competition, personalization, customer loyalty
    
Datastax
Published By: LogMeIn     Published Date: Jul 17, 2012
Within today's competitive environment, where customers are more empowered than ever, organizations are looking to differentiate themselves from the competition and reduce customer churn through improvements in customer satisfaction. A recent Forrester survey found that 86 percent of decision makers rank their customers' experience as one of the top strategic priorities, and that 68 percent want to be customer service leaders in their industry. However, improving customer experience is no easy task. Companies must truly understand their customers, take into consideration the full spectrum of support they demand, as well as span the different channels their clients prefer for support.
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logmein, white paper, technology, customer satisfaction, customer service, customer experience
    
LogMeIn
Published By: SAS     Published Date: Apr 16, 2015
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS
Published By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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SAS
Published By: SAS     Published Date: Apr 21, 2015
High-performing organizations leverage the power of analytics by channeling their efforts in four areas: focus, adopt, adapt, and activate. These companies have embraced a new paradigm that promotes agility, fast execution, and lasting organizational change.
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SAS
Published By: SAS     Published Date: Apr 21, 2015
Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS
Published By: Kaon     Published Date: Jul 29, 2011
Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.
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kaon, products, problem solving, resolution, virtual product model, sales demonstration, product roadshows, multi-channel marketing, consultative sales cycle
    
Kaon
Published By: LogMeIn     Published Date: Feb 06, 2013
Identify trends is multi-channel service and support with a focus on the increase in live chat and social media.
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customer satisfaction, multi-channel, live chat, social media, organizations, effective, consistent
    
LogMeIn
Published By: Wildfire Interactive     Published Date: Sep 29, 2012
While most marketing channels have standardized methods for calculating ROI or value, other channels, like social media, can be harder to quantify. We compiled this report to help you better understand how social media delivers on real business objectives, and how to get the most value, and highest ROI, from your social marketing efforts. Download to learn more.
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wildfire, marketing, social marketing, brand marketing, emerging marketing
    
Wildfire Interactive
Published By: Brainshark     Published Date: Nov 05, 2013
Employees today are challenged to keep up with rapidly changing technologies and information. Discover the benefits of just-in-time learning and learning on-the-go in this video, and find out how your organization can help employees learn anywhere, anytime and on any device.
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on-demand training, training, training costs, onboarding, new hires, compliance training, sales training, channel partner, reseller, product training, product demos, licensing, certification, powerpoint, presentation, training video, partner training, learning management system, lms, corporate learning
    
Brainshark
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