channel management

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Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Workday     Published Date: Mar 02, 2018
Today’s banks, credit unions, asset management firms, lending companies, and other financial services businesses operate in a highly competitive and regulated environment. Servicing clients, introducing new products and channels, and opening new markets as well as having insight into your loans, investments, and deposits is critical to your bottom line. At the same time, employing the right people is what drives your future. Workday provides financial management, human capital management, and planning/ budgeting in a single cloud-based system to support your needs.
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bank, credit unions, financial services, cloud-based system
    
Workday
Published By: IBM     Published Date: Apr 25, 2018
Hear from industry leaders on how to maximize omni-channel fulfillment, eliminating unnecessary costs and optimizing sourcing decisions.
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omni-channel, order management, sourcing, fufillment
    
IBM
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Aug 30, 2017
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
Read the Gartner MQ: Multichannel Campaign Management to learn why Adobe is a leader. Forrester states, "Consider Adobe Campaign for breadth of digital and offline campaign management capabilities and its tight link to the analytics and content management functions within Adobe Experience Cloud."
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 33-criteria evalution of cross-channel campaign mangement providers, we identified the 12 most signiifcant ones.
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Adobe
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Heiler     Published Date: Feb 22, 2012
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Heiler     Published Date: Feb 22, 2012
This white paper takes a look at First Movers, those who believe in social commerce and hope to discover what significance Product Information Management (PIM) has in this context.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Heiler     Published Date: Feb 22, 2012
Find out why companies that are planning a mobile commerce strategy should use a product information or PIM system to enable this channel and how you can make the most of it.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Heiler     Published Date: Feb 22, 2012
In this white paper you'll find just what you need to know in order to build a strategy to optimize your conversion rate!
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Heiler     Published Date: Feb 22, 2012
This white paper provides insight on how PIM is changing process and offers 6 key factors on how to succeed in implementation and change management.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Heiler     Published Date: Feb 22, 2012
Many companies invest a great deal of money in optimizing their eCommerce shops. How can Product Information Management (PIM) system contribute to company's success? Read on to find out more.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
    
Adobe
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
Published By: Adobe     Published Date: Oct 30, 2014
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software, emerging marketing, social media, advertising agencies, marketing research
    
Adobe
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