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Published By: Lotame     Published Date: Jun 01, 2010
Lotame's whitepaper presents the first ever study of brand equity measures (including brand awareness, favorability, ad recall, and purchase intent, and viewership intent) and their mathematical relationships to clicks, interaction rates, and time spent.
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lotame, metrics, branding, brand awareness, clicks, interaction rates, clicks, romi, recall
    
Lotame
Published By: ClickSquared     Published Date: Jul 07, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
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clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing, personalization, timing, relevance, click squared, choreograph online, real-time, offline, episodic, cost dynamics, rapid deployment, domain expertise, personalization
    
ClickSquared
Published By: ClickSquared     Published Date: Jul 07, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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clicksquared, digital marketing, interactive relationship marketing, irm, lifecycle, marketing intelligence, it foundation, web 2.0, api, dashboard, kpi, direct mail, sms, marketing mail, txt, real time results
    
ClickSquared
Published By: WordStream     Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
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wordstream, ppc, ad text guide, ppc text ads, ppc ads, optimize click-thru rate, optimize ctr, ad text relevancy, adwords text ads, ppc advertising, search marketing, emerging marketing, internet marketing
    
WordStream
Published By: WordStream     Published Date: May 23, 2013
Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad phrase match without negative keywords are wasting 30% of their budgets. Read this white paper to learn how to put an end to waste and maximize PPC profits.
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wordstream, ppc, negative keywords, ppc costs, negative keyword tool, negative keyword suggestion tool, keyword discovery, find negative keywords, save money on ppc, keyword management, search marketing, emerging marketing, internet marketing
    
WordStream
Published By: MoreVisibility     Published Date: Dec 10, 2015
This guide covers a step-by-step outline to help you deploy Google Analytics Enhanced Ecommerce via Google Tag Manager.
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morevisibility, google, google tag manager, clicks, promotions, social media
    
MoreVisibility
Published By: Xora, A ClickSoftware Company     Published Date: May 20, 2014
Discover what features mid-market businesses must evaluate when selecting a MWM solution
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xora, mid market business, mobile workforce managements, mwm, mobile phones, smart phones, tablets, mobile devices
    
Xora, A ClickSoftware Company
Published By: Xora, A ClickSoftware Company     Published Date: May 20, 2014
Learn How to Turn Your Field Employees’ Mobile Devices into Productivity Tools
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xora, employees, mobile phones, productivity, drive revenue, mobile business apps, smart phones, tablets
    
Xora, A ClickSoftware Company
Published By: Xora, A ClickSoftware Company     Published Date: Jun 30, 2014
Learn How to Turn Your Construction Employees’ Mobile Devices into Productivity Tools
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xora, mobile devices, productivity, business apps
    
Xora, A ClickSoftware Company
Published By: Xora, A ClickSoftware Company     Published Date: Jun 30, 2014
Turn Your Field Services Employees’ Mobile Devices into Productivity Tools
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xora, mobile devices, workforce management, business apps
    
Xora, A ClickSoftware Company
Published By: Xora, A ClickSoftware Company     Published Date: Jun 30, 2014
Turn Your Field Services Employees’ Mobile Devices into Productivity Tools
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xora, mobile apps, business apps, workforce management
    
Xora, A ClickSoftware Company
Published By: Xora, A ClickSoftware Company     Published Date: Jul 01, 2014
Learn How to Turn Your Mobile Employees’ Devices into Productivity Tools
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xora, mobile devices, productivity, business apps, healthcare
    
Xora, A ClickSoftware Company
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best converting shopping site for online retailers. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy
Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
Tags : 
comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy
Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the highest converting shopping site for online retailers. Fill out the form below to download the free report.
Tags : 
comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy
Published By: CPC Strategy     Published Date: May 21, 2012
CPC Strategy looked at more than 110 online retailers, 4,274,820 clicks, 82,845 orders, $1,158,604.41 in spend $7,867,575.91 in revenue to find the best comparison shopping engine (CSE) online. Fill out the form below to download the free report.
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comparison shopping, shopping site, marketing channel, data feed, product feed, shopping feed, cse, online marketing, ecommerce, retail, cpc, ppc, google shopping, google product search, pricegrabber, nextag, amazon, shopzilla, bizrate, product
    
CPC Strategy
Published By: Quantcast     Published Date: Mar 11, 2013
Read why optimizing display campaigns for clicks often means anti-optimizing for sales and how to focus on what really matters for ad effectiveness.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, cpc, last touch, real-time bidding, rtb, emerging marketing
    
Quantcast
Published By: Quantcast     Published Date: Mar 20, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro, traditional marketing
    
Quantcast
Published By: Quantcast     Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro, traditional marketing
    
Quantcast
Published By: Clicktale     Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
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clicktale, psychology, customer experience, customer reach, conversions, customer retention, website development, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing
    
Clicktale
Published By: Dyn     Published Date: Sep 25, 2013
Read this white paper to learn the 5 ways to prepare your advertising infrastructure for disaster.
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advertising network latency, technical problems, conversions, clicks, dyn, advertising infrastructures, internet marketing
    
Dyn
Published By: ClickMail Marketing     Published Date: Jun 03, 2009
Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.
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email service provider, esp, clickmail, roi, dma, direct marketing association, deliverability, marketing channel, ltv, life time value, resource, email automation, cms, content management system, usability, authentication, batch and blast, spam, api, application programming interface
    
ClickMail Marketing
Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo
Published By: IBM     Published Date: Jan 26, 2015
IBM Bluemix, a robust platform as a service (PaaS) to host and deploy your app, also provides a wide range of enterprise grade tools that can be used in your applications to run your business needs. The Analytics Warehouse Service available in IBM Bluemix provides a powerful, easy-to-use, and agile platform for business intelligence (BI) and analytics tasks. Check out this upcoming webcast to learn how you can create a ready-to-use BI and analytics service on Bluemix, in just a few clicks, and even access those results on an Android app.
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analytics service, open cloud platform, ibm, web developers, mobile developers, business integration
    
IBM
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