communication channels

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Published By: Moxie     Published Date: Nov 01, 2017
Consumers are interacting on more devices and channels than ever. They expect to find what they need, fast and friction-less, no matter what — or they’ll find someplace else where they can. With customer self-service on the rise, the need to provide exceptional digital customer engagement has become a competitive differentiator. It’s not enough to chase the latest digital channels. It’s about improving the engagement to get customers what they need — before they have to ask for it.
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customer engagement, digital channels, digital experience, communication channels, mobile experience
    
Moxie
Published By: NEC     Published Date: Dec 16, 2009
The proliferation of communications channels has set expectations around cost and productivity benefits. Unified Communications (UC) is proffered as a way of helping bring them all together, but companies struggle to justify the business case for it. Against this background, how important is UC as an approach to streamlining communications, and how can businesses exploit it?
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nec, business communication, productivity, unified communications, uc delivery
    
NEC
Published By: LogMeIn     Published Date: Mar 06, 2017
Failure to provide today’s digital consumers with seamless interactions across communications channels and platforms in a fast-evolving marketplace can do serious damage to an enterprise through lost sales, poor reviews on social media, customer churn, and excessive turnover of disgruntled agents.
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logmein, omni channel, customer loyalty, customer support agent, market research, consumer research, renewals
    
LogMeIn
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions
    
Oracle
Published By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco
Published By: Oracle     Published Date: Aug 08, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Today’s consumers expect better. They expect better service, better products and better communication with companies. But to have a single, seamless conversation with every customer across multiple channels, companies can no longer rely on outdated contact centers.
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contact centre, crm, oracle, channels
    
Oracle
Published By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
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multichannel campaign management, campaign management, mccm, digital marketing
    
Adobe
Published By: Genesys     Published Date: May 10, 2016
Read the Outbound Engagement Playbook to up your proactive communication game.
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genesys, outbound, playbook, engagement, communication, customers, channels
    
Genesys
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: Tapinfluence     Published Date: Jul 20, 2016
Why the future of influencer marketing starts with people and relationships not popularity. Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
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influencer marketing, content marketing, social media, marketing communications, influencers, marketers, site ambassadorships, authenticity
    
Tapinfluence
Published By: Entelo     Published Date: Sep 06, 2017
Today's tech candidates are actively interacting and sharing their work on different websites, networks, and forums. As more of these channels surface, recruiters have the advantage to connect with more people in real-time, build a community based on shared interests, and to develop their employer identity among candidates. This webinar will cover recruiting on Slack, Reddit, AngelList, and Meetup – a communication tool, aggregated news site and forum, Q&A social network, startup platform, and online portal for interest groups. Michelle Lusen, senior corporate recruiter at Slack, will join us for the webinar to share her best practices for connecting with candidates. In this webinar, you'll learn: How to establish rapport and develop a Slack community of candidates using private and public communication channels Where to look on Reddit and AngelList to find people most interested in hearing about your open role Tactics to identify and engage with domain experts on Meetup How to navi
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Entelo
Published By: NAVEX Global     Published Date: Dec 07, 2017
Good analysis and benchmarking of hotline data helps organisations answer crucial questions about their ethics and compliance programme, including: Does our culture support employees who raise concerns? Are our communications with employees reaching the intended audiences and having the desired effect? Are our investigations thorough and effective? Do we need more training? Do we need to review or update our policies? Do employees know about our reporting channels? Comparing internal data year over year to help answer these questions is important. But getting a broader perspective on how your performance matches up to industry norms is critical. This year’s analysis of our EMEA & APAC data from nearly 14,000 ethics and compliance hotline reports revealed key data points that compliance professionals can use to benchmark and assess their programme’s performance, and move toward predictive risk mitigation.
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navex, ethics and compliance software, hotline data, risk mitigation, incident management systems
    
NAVEX Global
Published By: CEB     Published Date: Nov 03, 2015
Advertising costs are soaring, while reach is plummeting. As a result, concerned marketers are reviewing their advertising spend. In fact, more spend is being questioned now than in the last three years combined. We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Download “Replicating High-Performing Marcomms”, to learn the key components to build a winning campaign.
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marketing, communications, advertising, spend, media costs, advertising channels, agency spend, roi
    
CEB
Published By: Vendor Guru     Published Date: Dec 21, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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crm, customer relationship management, crm solution, crm software, loyalty, customer loyalty, customer satisfaction, customer interaction
    
Vendor Guru
Published By: HP Data Center     Published Date: Apr 08, 2009
Unified Communications (UC) aims to unite securely and seamlessly all the different business communications channels that exist in a company. That includes voice, video, data, IM, mobility and the Web etc. This report examines in detail the key industry drivers and benefits that are inspiring large scale enterprises to adopt a Unified Communications strategy.
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business communications, voice, video, data, mobility, industry drivers, unified communications strategy, just in time
    
HP Data Center
Published By: LogMeIn Rescue     Published Date: Oct 21, 2013
This paper conveys how the pressure to increase customer satisfaction metrics with less funding will increase as companies look for new ways to differentiate their services and reduce customer churn. To get ahead, customer support organizations must maintain a focus on using the right measures of success. They need to empower agents to support more customers better, providing them with multiple, integrated communications channels, and they need to be dedicated to delivering the best customer experience regardless of the support request.
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logmein, customer experience, customer support, support, support desk, remote support, remote support technologies, remote support solutions
    
LogMeIn Rescue
Published By: join.me     Published Date: Jan 29, 2014
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media. In this year’s report, we explore how Internet shoppers use these various channels to inform purchase decisions and seek help from customer service. Readers will learn the channels that shoppers prefer in given scenarios and how to prepare their teams for optimal engagement.
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live chat report, social media, purchasing behavior, logmein, internet shoppers, optimal engagement
    
join.me
Published By: Salesforce.com     Published Date: Feb 12, 2014
It has been said that you can’t manage what you can’t measure, and you must measure what really matters. New service delivery models for IT service management, such as software as a service (SaaS), as well as emerging communications channels for support that include social media, will require some changes to the way you traditionally measure the effectiveness of your services. That’s why you should reexamine your service metrics as you begin to rely more heavily on SaaS, social media, and a more services-oriented approach to IT delivery.
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social media, metrics, it service management, cloud platform, collaboration, it service management, saas, it help desk
    
Salesforce.com
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
As the undisputed leader in home robots, iRobot has pioneered a completely new market, making it even more important for the company to establish what its customers want quickly, and to deliver outstanding customer-service experiences. To maximize adoption of its new technology, including its best-selling Roomba® vacuuming robots product line, iRobot wanted to optimize its use of multiple communications channels, to listen to its customers’ needs and identify revenue opportunities, while providing exceptional levels of service consistently across Web, social, and traditional channels.
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oracle, service cloud, irobot, customer service, customer interaction
    
Oracle Service Cloud
Published By: GoToMeeting     Published Date: Oct 08, 2013
The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications. Enterprises realize they must improve the communication and collaboration experience but are still figuring out how social media integrates within corporate culture and business process. This Yankee Group white paper explores how built-for-business social workspaces enable employees to more effectively work together and move projects to completion faster.
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social, marketing, citrix podio, social media, pim bilderbeek, brian partridge, yankee group, connectivity
    
GoToMeeting
Published By: IBM Unica     Published Date: Sep 08, 2011
Marketers are looking for cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer.
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ibm, unica, forrester wave, cross-channel, campaign management, cccm, siebel, communication strategy
    
IBM Unica
Published By: Plantronics     Published Date: Oct 18, 2013
Emerging technologies empower, but they can also confuse. Workers in the new mobile landscape struggle to manage communications with mobile phones, landlines, VoIP calls and different voicemail boxes, email, IM, text messages and social networking applications. Unified Communications is the answer. It’s the bridge between all these communication systems helping manage communications with one interface.
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plantronics, office environment, unified communications, emerging technologies empower, manage communications, audio quality, communication channels, acoustic technology
    
Plantronics
Published By: Oracle     Published Date: Nov 14, 2013
We have entered the age of the customer where they have more choices, higher expectations, and more influence. Historically, the B2B selling process has been very fragmented with the use of highly customized and siloed applications, leading to broken channels of communication. CEB, a leading member-based advisory company, published “The Challenger Sale” in 2011 showing that that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. With an abundance of information available on the Web and via social networks, B2B buyers today can leverage multiple sources to find out more about your products or services.
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crm, customer engagement, b2b, best practices, buying process, communication channels, customers, sales
    
Oracle
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