consumer goods

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Published By: SAP     Published Date: Oct 11, 2018
New forces are reshaping the fast-moving consumer goods (FMCG) sector – and SAP anticipates that they will spur more change in the next five years than has been seen in the last 50. While the sector’s focus for the last half-century was getting consumers into retail stores to shop, we anticipate a focus shift to seizing “moments of opportunity.” This involves serving consumers when and where they need it. Sourcing and supply chain leaders are playing a key role in driving this evolution.
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SAP
Published By: SAP Ariba     Published Date: Oct 11, 2018
New forces are reshaping the fast-moving consumer goods (FMCG) sector – and SAP anticipates that they will spur more change in the next five years than has been seen in the last 50. While the sector’s focus for the last half-century was getting consumers into retail stores to shop, we anticipate a focus shift to seizing “moments of opportunity.” This involves serving consumers when and where they need it. Sourcing and supply chain leaders are playing a key role in driving this evolution.
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SAP Ariba
Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
    
Adobe
Published By: Akamai Technologies     Published Date: Apr 13, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: Oracle     Published Date: Nov 27, 2017
Customer service has an opportunity to be a much more strategic weapon for businesses that understand its power. To do this means moving away from what has traditionally been viewed as a back-end operation and cost center to what is now being viewed as a brand-focused profit center. The primary driver of this sea change is engaged and empowered consumers, who want to get the answers to their questions anytime, anywhere, on any device they choose.
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communications, telecom, financial services, insurance, technology, retail, wholesale distribution, manufacturing, discrete, consumer goods
    
Oracle
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
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api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: WNS     Published Date: Jun 21, 2017
'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets. WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base and revenue from sales.
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consumer survey, data set, u&a studies, analysis, non-users, price optimization, brand affinity, cpg
    
WNS
Published By: Salesforce     Published Date: May 02, 2016
The future of consumer goods companies.
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salesforce, consumer goods, customer relationships, meaning, value, agility, customer experience
    
Salesforce
Published By: KPMG     Published Date: Jul 11, 2018
In the consumer packaged goods sector, consumer expectations are becoming harder to satisfy profitably. But, with the right focus, it is possible. Read this report to find out: • how top performers are transforming to become customer-centric businesses • how the best brands keep pace with consumers’ changing preferences • how leading organisations are accessing the capabilities they need for growth • what they are doing to win the battle for consumers’ attention. Download the report now
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KPMG
Published By: Akamai Technologies     Published Date: Apr 25, 2018
Cyber attackers are targeting the application programming interfaces (APIs) used by businesses to share data with customers. Consumer mobile adoption, electronic goods and services, and high volumes of data have led businesses to use APIs for data exchange. Unfortunately, attackers can also use APIs to access or deny service to valuable data and systems. This white paper explores strategies for protecting APIs. You’ll learn about APIs, how and why these endpoints are targets for web application attacks, security models, and how Akamai can help.
Tags : 
api, security, interface, businesses, data, mobile, adoption
    
Akamai Technologies
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes
Published By: HireVue     Published Date: Feb 09, 2018
Unilever is a global player in the fast-moving consumer goods (FMCG) sector, with nearly a third of the world’s population using its products every day. The company has more than 169,000 employees working around the world, and its leaders estimate that within three years, as many as 60 percent of those employees will be Millennials. Critical to Unilever’s ongoing success will be its ability to attract these recent college graduates. For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals. The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis. In this case study, we: • Explain the challenges facing U
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HireVue
Published By: HireVue     Published Date: May 16, 2018
OVERVIEW Unilever is a global player in the fast-moving consumer goods (FMCG) sector, with nearly a third of the world’s population using its products every day. The company has more than 169,000 employees working around the world, and its leaders estimate that within three years, as many as 60 percent of those employees will be Millennials. Critical to Unilever’s ongoing success will be its ability to attract these recent college graduates. For its signature Future Leaders Programme, the company wanted its recruitment efforts to get ahead of the curve. The existing process was rooted in paper-based applications, phone interviews with recruiters, and manual assessment tests. It took four to six months to sift through 250,000 applications and ultimately hire 800 individuals. The company sought to radically transform this process using online gamification, digitally recorded interviews, and science-based assessment tests and data analysis. In this case study, we: • Explain the chal
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HireVue
Published By: SAP Inc.     Published Date: Jul 28, 2009
While historically consumer packaged goods (CPG) organizations have made significant investments in data collection and integration, much of the data stored in their IT infrastructures has not been analyzed or deployed to further the firms' business performance.  Those enterprises that learn to effectively harness the vast quantities of information generated by their IT systems - both within and outside the corporation - will enjoy a substantial competitive advantage.
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sap, business intelligence, business processes, consumer packaged goods, integrating cross-enterprise processes
    
SAP Inc.
Published By: Zebra Technologies     Published Date: May 02, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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warehouse, merchandise, delivery, demand, devices, computers
    
Zebra Technologies
Published By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
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crm strategies, media effectiveness, strategy, development, mix modeling, consumer goods, marketing analytics, multi-media, iknowtion
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 09, 2011
This consumer goods company needed a data-driven approach to determine motivating customer offers that meet both sales and profitability goals. iKnowtion developed an analytic solution that determines the optimal offer for each customer to maximize results.
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offer optimization, consumer goods, incentives, forecasting, marketing analytics, iknowtion, automotive
    
iKnowtion
Published By: Inovis     Published Date: Aug 06, 2007
No enterprise is an island. Goods and services flow in from suppliers. When you include suppliers of wares for raw material extractors, along with recyclers that turn consumer and commercial waste into new raw materials and finished goods, it is a supply chain with no beginning and no end.
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supply chain management, scm, supply chain, supplier, vendor management, vendor selection, communication, collaboration, manufacturing, business process management, business process automation, business process, bpm, bpa, van, vans, edi, electronic data, roi, inovis
    
Inovis
Published By: Crowdcast     Published Date: May 12, 2010
Find out how Crowdcast Collective Intelligence Platform helps companies align decision-making and understand and reduce risks associated with developing and launching new products and on-going operations.
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crowdcast, cpg, collective intelligence, packaging, price, acceptance rate, manufacturing
    
Crowdcast
Published By: Vindicia     Published Date: Sep 23, 2014
Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.
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communication lifecycle, social network, communication practices, recurring billing, customer communication, consumers, digital goods, promotional offers, payment failures, retention plans, managing communications, communication mistakes
    
Vindicia
Published By: Zebra Technologies     Published Date: Aug 09, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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fulfillment, vision, study, technology, manufacturer
    
Zebra Technologies
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