consumer experience

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Published By: TRUSTe     Published Date: Jun 17, 2010
SureSource is a leading provider of direct-to-consumer ecommerce for major brands. As the owners and operators of leading ecommerce online stores, including BudShop.com, the official online store for Anheuser- Busch, SureSource is the premier partner in optimizing the online customer user experience for their partners.
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truste, suresource, ecommerce, budshop, a/b, optimization, user experience
    
TRUSTe
Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration, emerging marketing
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification, emerging marketing, marketing research
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
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ibm, media, entertainment, audience analytics, idc, idc iview
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
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ibm, retail, transactions, relationships, shopper, store, retail channels
    
IBM
Published By: IBM     Published Date: Oct 31, 2014
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.
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retail strategies, consumer shift, customer experience, retail industry, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Jan 12, 2016
Analysis of cyber attack and incident data for the Retail industry from IBM's worldwide security services operations.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail
    
IBM
Published By: IBM     Published Date: Jan 12, 2016
The core principles of retailing may remain the same but the methods by which retailers must reach out to customers are constantly evolving. As the need for real-time analytics and customer information grows more important, retailers need robust systems to manage the ever-expanding volumes of data.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail
    
IBM
Published By: IBM     Published Date: Oct 21, 2016
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications. Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
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ibm, mobile, mobile security, devices, platform to device
    
IBM
Published By: IBM     Published Date: Oct 21, 2016
By next year over half of all US companies will formally support BYOD, bringing on the challenge of securing data and applications on devices that may often be in the hands malicious users, or worse – teenagers looking to win a game of Pokémon Go with mom’s work iPhone. And, thanks to the consumerization of IT, mobile users increasingly expect the same smooth user experience with business applications that is provided by popular games and consumer applications. Fortunately, increased mobility and the bring your own device explosion don’t always add up to increased security challenges and UI/UX struggles. This Tech Byte series will look at the most important considerations when planning a mobile strategy – from application development platform to security and governance to user interface guidelines, and present best practices that businesses of all kinds can use to help ensure a successful shift towards a mobile-first enterprise.
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ibm, cloud, mobility, enterprise, mobile applications, mobile application strategy
    
IBM
Published By: Oracle     Published Date: Nov 13, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
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zenithoptimedia, oracle, smarter service, contact center, lowest tco, cloud-based contact center, contact-center solutions, oracle rightnow solutions, cloud service platform, social media, risk alienating customers, saas, customer experience, brand is customers, it complexity, service improvements
    
Oracle
Published By: Oracle     Published Date: Nov 13, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
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zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation, consolidation, optimization, transformation, customer culture, consumer preferences
    
Oracle
Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions, emerging marketing, crm & customer care, marketing research
    
Wyng
Published By: Modis     Published Date: Mar 09, 2015
In the wake of the recent Sony data breach, customer and company privacy issues have become a hot topic in the media and the tech sector. The Sony incident and other widely covered consumer-facing data breaches experienced by Target, Home Depot, JPMorgan Chase and others have had a significant financial impact on these companies. Experts are projecting that both the number of incidents and the cost of dealing with data breaches will increase in 2015. To combat these attacks, businesses must respond with a heightened awareness of cybersecurity as well as increased spending on enterprise security as needed. Designating high level executives to lead security and hiring certified security experts are among the best practices for stronger IT security in 2015 and beyond. Download to learn more!
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modis, security challenges, it spending, privacy concerns, cybersecurity, security experts, data breaches, consumer facing breaches
    
Modis
Published By: DocuSign     Published Date: Jul 12, 2019
Rising consumer expectations are shaping the future of insurance industry, and transforming the claims process is pivotal to improving the customer journey. As carriers vie to retain their clients and capture new ones, they are turning to digital technologies to streamline their claims procedures—reducing their costs and better managing their risks along the way. We walk through how digital technologies can help insurers provide a convenient, multichannel and truly satisfying customer experience.
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DocuSign
Published By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
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live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing, experiential marketing software, experiential marketing, promotional events, live marketing, event marketing software, roi, roo, kpi, return on investment, analytics, data, consumer insight, events, experiences, onsite
    
Limelight Platform
Published By: IBM     Published Date: Sep 30, 2015
How to capitalize on real-time offers, deliver true omnichannel experiences.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience
    
IBM
Published By: IBM     Published Date: Oct 16, 2015
The core principles of retailing may remain the same but the methods by which retailers must reach out to customers are constantly evolving. As the need for real-time analytics and customer information grows more important, retailers need robust systems to manage the ever-expanding volumes of data.
Tags : 
customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction, shopper experience, retail, crm & customer care
    
IBM
Published By: Citrix Systems, Inc.     Published Date: Jan 27, 2016
Citrix XenMobile and Citrix ShareFile meet the complex needs of your mobile workforce with a complete, integrated and secure enterprise mobility solution—with a consumer-like experience people love. Both products are included in XenMobile Enterprise.
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citrix, mobile, . mdm, secure, file sharing
    
Citrix Systems, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media, emerging marketing, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
During SXSW Interactive, we gathered a team of five leading brand strategists to answer the five most pressing social questions in our industry. 1. What are the factors your brand considers before launching a social campaign? 2. How has social integration evolved within your organization? 3. How do you think social will influence your brand campaigns in the future? 4. Why is it important to involve your audience with your brand? 5. What advice would you share with someone who is developing a social campaign? Here’s what we discovered...
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience, social campaign, integration, emerging marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to recognition – which drives important outcomes like brand recall, consideration, and ultimately sales – requires new thinking and strategies in how to create inventive, relevant consumer experiences. Download now to learn the 5 ways to get your social brand noticed!
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spredfast, social, social brand, sponsorship, recognition, consideration, consumer experience, emerging marketing, social media, internet marketing
    
Spredfast, Inc.
Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels
    
IBM
Published By: Oracle     Published Date: Nov 01, 2013
One of the biggest challenges facing companies is how to serve consumers in an environment where customer engagement is rapidly shifting. With the consumerization of customer service taking root, implementing a successful customer service experience strategy means enterprises need to be agile enough to serve customers on the their own terms across all channels.  This business guide shares best practices for how to do this successfully.
Tags : 
zenithoptimedia, oracle, deploying customer service, the cloud, cloud deployment, customer experience strategy, economically palatable, implementation, consolidation, optimization, transformation, customer culture, consumer preferences
    
Oracle
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