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Published By: Gigya     Published Date: Jun 08, 2015
Companies recognize the importance of managing employee identities, data and permissions. But managing customer identity data requires an entirely different set of tools and technologies in order to keep up with the flood of data being generated as consumers interact across channels and devices.
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customer data management, employee identities, sso standards, organizational data silos, data privacy compliance
    
Gigya
Published By: Revel Systems     Published Date: Jul 22, 2015
In many ways, social media and restaurants go hand-in-hand – consumers enjoy social media, consumers enjoy going to restaurants. As eating is a social event, it makes sense to use a social outlet to promote or enhance another social activity. An overwhelming amount of social media posts/tweets are about the everyday activity that is called eating. People love to show what they are eating in photos and descriptions and, more importantly to restaurants, where they got it. Some go so far as to post literally everything they eat in a given day. While potentially annoying to some, it creates a vast opportunity for operators to increase their visibility.
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ipad pos, restaurants pos, social media for restaurants
    
Revel Systems
Published By: Pega     Published Date: Sep 11, 2015
In this e-book, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively - they need a Customer Decision Hub – a customer relationship management brain with memory and predictive intelligence.
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Pega
Published By: Comcast Business     Published Date: Apr 14, 2016
The financial industry is facing unprecedented market disruption. Technology is changing the way institutions and consumers alike consider and conduct transactions, expanding the breadth of opportunity on both sides of the counter.
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comcast, banking, finance, comcast business, market disruption, financial transaction
    
Comcast Business
Published By: Comcast Business     Published Date: Jul 08, 2016
The financial industry is facing unprecedented market disruption. Technology is changing the way institutions and consumers alike consider and conduct transactions, expanding the breadth of opportunity on both sides of the counter.
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comcast, banking, finance, comcast business, market disruption, financial transaction
    
Comcast Business
Published By: Comcast Business     Published Date: Nov 04, 2016
Technology has provided its share of pros and cons for the financial services industry. On one hand, it has created a level of transparency between customers and their financial health, giving them access to their account information and enabling them to apply for loans, transfer funds, pay bills and withdraw funds with the click of a mouse or the push of a few buttons. On the other hand, it has changed consumers’ expectations regarding banking as a whole, expecting a level of service other online sites provide, such as immediate customer assistance and problem resolution.
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Comcast Business
Published By: Comcast Business     Published Date: Nov 28, 2016
Technology has had a profound impact on society, influencing everything from the way we communicate with each other to how we conduct business transactions. In the financial services space, technology has brought banks closer to their customers, offering a wide range of online services to appeal to a population of consumers who now view their smartphones as something they can’t live without. In the process of shifting their practices to accommodate this new generation of customers, banks are transforming and reinventing themselves from the corporate office to the branch office through innovative services and technologies that take banking beyond the traditional experience. Networks are playing a central role in this transformation.
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Comcast Business
Published By: Affirm     Published Date: Jan 22, 2016
This article will help merchants understand the new payment options companies offer, when and why consumers use each, and why merchants might consider offering them to increase consumer delight and maximize sales.
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affirm, payment, sales, ecommerce, conversions, sales
    
Affirm
Published By: Microsoft     Published Date: May 16, 2016
In this eBook, we cut through the hype about advanced analytics and present it in a straightforward, actionable way that shows how it leads to value and a competitive advantage for retailers.
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advanced analytics, iot, internet of things, microsoft, customer experience, consumers, retailers, purchase path, personalized service
    
Microsoft
Published By: Monotype     Published Date: Jan 10, 2017
Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers. In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect.
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digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience, marketing best practices, marketing, emerging marketing, mobile ads, brand identity, brand health, consistency, continuity, customers, compliance, fonts, branding best practices
    
Monotype
Published By: Oath     Published Date: Nov 06, 2017
Whether your marketing goals are to drive performance (conversions or high-quality leads) or broader brand awareness, you can’t afford to have your brand appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
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auto advertising, auto dealership advertising, auto digital advertising, auto marketing, auto lead generation, digital advertising, online advertising, ad placement, quality content, quality video content, online news, online video, offensive content, fake news, online consumer habits, brand boycotts, user generated content, trustworthy sources, premium content, premium video content
    
Oath
Published By: Vendor Guru     Published Date: Dec 21, 2007
Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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vendor guru custom question campaign, vendor guru, vendorguru, quinstreet, crm, crm tool, crm solution, customer service, customer relationship, data integration, marketing automation, sales management, analytics
    
Vendor Guru
Published By: Entrust Datacard     Published Date: May 15, 2014
To bolster consumer trust in the foundation of ecommerce before it was irreparably damaged, several CAs and browser vendors came together to establish a higher security approach based on common standards: Extended Validation SSL certificates. EV SSL is universally supported by all desktop browsers and provides an EV trust indication. All mobile browsers support EV SSL and some provide an EV indication. Extended Validation SSL certificates have the highest impact on consumers, reassuring them that the site they are visiting is legitimate through visual cues in un-modifiable parts of the browser interface “chrome.” For example, the latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Opera and Apple Safari display the corporate name with a green background for sites protected by an Extended Validation SSL certificate.
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entrust, ssl, ecommerce, extended validation, chrome, mobile browsers
    
Entrust Datacard
Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam, mobile email, templates
    
Unica
Published By: Thomson Reuters     Published Date: Aug 27, 2010
In a time when consumers are in control of their content consumption, marketers need to integrate permission-based initiatives into their strategies. Learn how marketers are delivering original content through webinar programs to drive lead generation and customer relationship management.
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tanberg
    
Thomson Reuters
Published By: PitneyBowes     Published Date: Sep 29, 2010
Recent study suggests that a new technology can capture increased consumer attention for a modest incremental cost (open-ability research).
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pitney bowes, open envelopes, color text, graphic, mailing
    
PitneyBowes
Published By: MicroStrategy     Published Date: Mar 16, 2011
With the ability to access information at any time, in any location, on a hand-held device, consumers can now make more and more decisions quickly and easily. Read More.
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microstrategy, mobile intelligence, mobile computing, business intelligence, mobile internet application, smartphone
    
MicroStrategy
Published By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
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video marketing, channel marketing, consumer marketing, email campaign, email list management, email management
    
Brightcove
Published By: Crimson Hexagon     Published Date: Jun 13, 2013
Through deep analysis of social data, we seek to discover opportunities for automotive companies to gain insight into consumers' nuanced, evolving perceptions. In this document, we discuss our research findings and explain the implications for automakers and their creative agencies.
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social media, nameplate marketing, social data, emerging marketing
    
Crimson Hexagon
Published By: Turn     Published Date: Jan 07, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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big data, privacy, security, data-driven marketing, b2c consumer privacy, emerging marketing
    
Turn
Published By: Cisco Systems     Published Date: Oct 01, 2013
What do consumers want from Wi-Fi? Cisco® Internet Business Solutions Group asked 1,060 Canadians to shed light on mobile user demands, identify future trends, and define strategies for business success. Read results.
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wi-fi, cisco internet business solutions, mobile, best practices, trends, business strategies, telecommunication
    
Cisco Systems
Published By: Castlight Health     Published Date: May 02, 2014
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
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castlight health, driving employee engagement, health plans, healthcare decisions, company healthcare coverage, incentives, internal leadership
    
Castlight Health
Published By: Castlight Health     Published Date: Aug 02, 2016
"In this Constellation Research report, Principal Analyst Doug Henschen examines how Indiana manufacturer Steel Dynamics cut skyrocketing healthcare costs by turning their employees into informed healthcare consumers, saving millions. This inside look details how Castlight's health benefits platform provided Steel Dynamics employees with the combination of pricing information and quality measures they needed to make their own smart healthcare decisions. Download now to get the key takeaways and recommendations.
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castlight health, healthcare cost, benefits, human resources
    
Castlight Health
Published By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, crm & customer care, traditional marketing
    
Adobe
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