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Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com
Published By: Reputation.com     Published Date: Jun 29, 2018
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals. In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions: • What are consumers and patients really looking for in online reviews? • What ratings and review factors are most important when choosing a doctor? • What sites are most used and trusted for this information? Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail.
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Reputation.com
Published By: Moxie     Published Date: Feb 08, 2018
Live online chat is proving to be a successful way to fulfill consumers’ desire to connect with companies. In the Guided Economy, customers expect chat to be consistently easy and effective at answering their questions and resolving their issues. It may seem hard to provide a consistent experience because each chat engagement poses a unique question on a unique subject from a unique customer. But by focusing on how best to engage with customers via chat, this channel can become one of your most powerful sales tools.
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digital, conversions, hyperlinks, customers, mobile, chat
    
Moxie
Published By: Sprinklr     Published Date: Mar 13, 2018
"With consumers increasingly flocking to social to talk to (and about) brands, it’s crucial for brands to think about social in a smart, tactical way. In this paper, Sprinklr and IBM partner to explore the full impact of social media on the business. *This is a joint effort by Sprinklr and IBM Watson Marketing. To learn more about IBM Watson Marketing, visit ibm.com/watson/marketing"
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Sprinklr
Published By: Jebbit     Published Date: Jun 12, 2018
How can you strike the right balance? It’s paradoxical...and annoying. Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. After Cambridge Analytica, data breaches, and creepy advertising practices, the only way forward is to build (and maintain) trust with your audience. Download this new report to learn: How did we get here? With so much data at our fingertips, what went wrong? How do consumers feel about personalization in 2018? How to get ahead and stay ahead. What data to keep, and what to throw out.
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privacy, paradox, consumer, data, marketers
    
Jebbit
Published By: Vendor Guru     Published Date: Dec 21, 2007
Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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vendor guru custom question campaign, vendor guru, vendorguru, quinstreet, crm, crm tool, crm solution, customer service, customer relationship, data integration, marketing automation, sales management, analytics
    
Vendor Guru
Published By: Entrust Datacard     Published Date: May 15, 2014
To bolster consumer trust in the foundation of ecommerce before it was irreparably damaged, several CAs and browser vendors came together to establish a higher security approach based on common standards: Extended Validation SSL certificates. EV SSL is universally supported by all desktop browsers and provides an EV trust indication. All mobile browsers support EV SSL and some provide an EV indication. Extended Validation SSL certificates have the highest impact on consumers, reassuring them that the site they are visiting is legitimate through visual cues in un-modifiable parts of the browser interface “chrome.” For example, the latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Opera and Apple Safari display the corporate name with a green background for sites protected by an Extended Validation SSL certificate.
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entrust, ssl, ecommerce, extended validation, chrome, mobile browsers
    
Entrust Datacard
Published By: Unica     Published Date: Mar 29, 2010
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
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unica, email, emarketing, esp, email trends, social media, sms, spam, mobile email, templates
    
Unica
Published By: Thomson Reuters     Published Date: Aug 27, 2010
In a time when consumers are in control of their content consumption, marketers need to integrate permission-based initiatives into their strategies. Learn how marketers are delivering original content through webinar programs to drive lead generation and customer relationship management.
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tanberg
    
Thomson Reuters
Published By: PitneyBowes     Published Date: Sep 29, 2010
Recent study suggests that a new technology can capture increased consumer attention for a modest incremental cost (open-ability research).
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pitney bowes, open envelopes, color text, graphic, mailing
    
PitneyBowes
Published By: MicroStrategy     Published Date: Mar 16, 2011
With the ability to access information at any time, in any location, on a hand-held device, consumers can now make more and more decisions quickly and easily. Read More.
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microstrategy, mobile intelligence, mobile computing, business intelligence, mobile internet application, smartphone
    
MicroStrategy
Published By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
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video marketing, channel marketing, consumer marketing, email campaign, email list management, email management
    
Brightcove
Published By: Crimson Hexagon     Published Date: Jun 13, 2013
Through deep analysis of social data, we seek to discover opportunities for automotive companies to gain insight into consumers' nuanced, evolving perceptions. In this document, we discuss our research findings and explain the implications for automakers and their creative agencies.
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social media, nameplate marketing, social data, emerging marketing
    
Crimson Hexagon
Published By: Turn     Published Date: Jan 07, 2014
In this study from Forbes Insights and Turn, learn what privacy means to marketers and consumers.
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big data, privacy, security, data-driven marketing, b2c consumer privacy, emerging marketing
    
Turn
Published By: Cisco Systems     Published Date: Oct 01, 2013
What do consumers want from Wi-Fi? Cisco® Internet Business Solutions Group asked 1,060 Canadians to shed light on mobile user demands, identify future trends, and define strategies for business success. Read results.
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wi-fi, cisco internet business solutions, mobile, best practices, trends, business strategies, telecommunication
    
Cisco Systems
Published By: Castlight Health     Published Date: May 02, 2014
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
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castlight health, driving employee engagement, health plans, healthcare decisions, company healthcare coverage, incentives, internal leadership
    
Castlight Health
Published By: Castlight Health     Published Date: Aug 02, 2016
"In this Constellation Research report, Principal Analyst Doug Henschen examines how Indiana manufacturer Steel Dynamics cut skyrocketing healthcare costs by turning their employees into informed healthcare consumers, saving millions. This inside look details how Castlight's health benefits platform provided Steel Dynamics employees with the combination of pricing information and quality measures they needed to make their own smart healthcare decisions. Download now to get the key takeaways and recommendations.
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castlight health, healthcare cost, benefits, human resources
    
Castlight Health
Published By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, crm & customer care, traditional marketing
    
Adobe
Published By: Polycom     Published Date: May 12, 2015
To build deep relationships across a distributed network of consumers without skyrocketing costs, FSIs are turning to Highly Interactive Virtual Environments (HIVEs).
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polycom, enterprise, collaboration, fsi, compliance
    
Polycom
Published By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumers’ growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
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branding, quality content, emerging technology, emerging marketing
    
Thismoment
Published By: Oracle     Published Date: Jul 09, 2015
Omni-channel operations and empowered consumers raise the value of advanced inventory management solutions.
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Oracle
Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
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data privacy and personalization, modern consumers, social login, consumer concerns, data privacy
    
Gigya
Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya
Published By: Oracle_Hospitality Hotels     Published Date: Feb 22, 2017
Learn how you can create the coveted hotel guest experience. Get perspectives from consumers and hoteliers on delivering better on-property, in-destination hotel experiences.
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Oracle_Hospitality Hotels
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