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Published By: Bazaarvoice     Published Date: Nov 05, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing ecosystem, marketing landscape, consumers change, brands engage, invest to drive, media options
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, webinar, negative reviews, purchase intent, customer feedback, brands response, customer conversations, constructive responses
    
Bazaarvoice
Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper explains how exploding mobile threats challenge mobile device management (MDM) vendors, carriers, service providers, and app stores to ensure the safety of apps. Consumers and customers will hold these companies responsible for providing adequate security, and employees will expect enterprise IT departments to protect them from malicious mobile apps like they have come to expect for PC malware. The report describes how a cloud-based app reputation service protects against the risks of mobile applications in the wild: • Collects millions of applications from a variety of sources • Stores mobile app data in the world’s largest cloud-based threat database • Analyzes and scores apps on a range from malicious (e.g., known malware such as Trojans or root kits) to trustworth
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mobile app, mobile threat, mobile device management, mobile application management, malicious mobile app, security
    
Webroot
Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper discusses a major new threat vector — “phishing 2.0.” While many IT professionals have become less concerned with phishing as it seems these attacks only fool naive consumers, a new generation of sophisticated phishing attacks now target businesses. These phish evade traditional antivirus and antiphishing products. Using targeted information — often gathered from social media sites — they fool even security-savvy employees into divulging sensitive information or visiting websites that infect machines with dangerous malware. Learn more about: • Uncovering phishing emails and phishing websites in real time • Limiting the amount of personal information employees expose on social media sites • Leveraging the world’s largest cloud-based threat network
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phishing, web threat, web security, malware, security
    
Webroot
Published By: IBM     Published Date: Oct 01, 2012
Cars.com uses IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers.
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case study, cars, user experience, customer experience management, application management
    
IBM
Published By: Oracle     Published Date: May 22, 2012
With the growing number of channels for consumers to connect with your products from store kiosks to mobile devices and social networks, it is increasingly important that they are experiencing the the same consistent brand experience regardless of the channels they choose. This whitepaper describes 3 customer experience features to help guide your decisions about technology, organizational structure, and internal process.
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oracle, multichannel integration, marketing, customer experience
    
Oracle
Published By: Salesforce.com     Published Date: Apr 16, 2013
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the visible manifestation of a much broader shift to systems of engagement that marry physical context and digital intelligence to deliver service directly into a person's hands. This shift will add value and take cost out of every business service, workflow process, and business application. But mobile engagement will also require wholesale changes to your app design, service delivery, IT skills, technology assets, and even your business model. This report lays out a vision for mobile engagement and introduces the strategic elements developed further in The CIO's Mobile Engagement playbook.
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mobile, smartphones, tablets, engagement, experience, applications
    
Salesforce.com
Published By: Intralinks     Published Date: Oct 30, 2014
The proliferation of file sync and share (FSS) products and other cloud services designed for consumers, along with mobile devices, leads to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. So what’s the solution? Protect your information with next-generation information rights management (IRM) technology. You can email, copy, upload or share any IRM-secured document — and the protection travels with it. Key topics include: The threat posed by Dropbox and other consumer-grade FSS providers The need for lifetime control of information and content The ability to perform audits, and locate files, anywhere, and who accessed them How next generation IRM technology is available to add a new layer of security to every file Information technology professionals interested in using IRM for secure collaboration don’t want to miss this important report.
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rights management, security and regulatory, file sync and share, cloud services, irm technology, secure collaboration
    
Intralinks
Published By: Oracle     Published Date: Apr 22, 2014
Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
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customer service, marketing, relevant interaction, effective nbos, oracle, internet marketing, marketing research
    
Oracle
Published By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
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acxiom, forrester research, privacy, personalization, personal information, marketing, personalization privacy
    
Acxiom Corporation
Published By: DocuSign     Published Date: Jun 25, 2014
The Internet has empowered consumers with self-service, and the insurance industry is adapting and innovating amongst its competitors to create a great online experience. It is imperative for insurers to decide where best to invest in technology - streamlining customer- or agent-initiated processes. Effectively leveraging the right technology helps insurers enable both the agent and customer.
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docusign, self service, insurance industry, ombud, key interactions, technology
    
DocuSign
Published By: Pitney Bowes     Published Date: Jul 17, 2014
Watch this recorded webinar to learn why retailers need to give price-sensitive web consumers stellar customer service and value through guaranteed landed costs and accurate delivery times and tracking.
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pitney bowes, ecommerce, retail, online business, shipping, tracking, tracking and shipping, customer service
    
Pitney Bowes
Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website
    
Mobify
Published By: Brandwatch     Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
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social media, consumer technology, social listening, b2b marketing, social data, social insights, consumer insights, social intelligence
    
Brandwatch
Published By: Brandwatch     Published Date: Nov 03, 2016
This report analyzes the social activity of 450 organizations and their consumers, in 15 industries. Download for access to The Social Industries Index, social engagement benchmarks, consumer & audience insights, and industry-specific research
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social media, consumer insights, market research, b2b marketing, consumer market insights, social data, social insights, social listening
    
Brandwatch
Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content, emerging marketing, marketing research
    
Acquia
Published By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters
    
IBM
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media, emerging marketing, internet marketing
    
Curalate
Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi, emerging marketing, social media, internet marketing, e-commerce
    
Curalate
Published By: Cleo     Published Date: Jan 03, 2017
Modern MFT is designed to connect all of your information sources and consumers in a way that drives business agility with a simple user experience to manage data movement across your organization and beyond. With legacy and outsourced MFT technologies, companies are at a disadvantage when it comes to managing business-critical file transfers. Read this white paper to learn 10 considerations when evaluating the capabilities of your existing MFT solution or a replacement to help your business better meet existing and future use-case requirement.
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cleo, mft, mft technology, file transfer, b2b integration
    
Cleo
Published By: LogMeIn     Published Date: Mar 06, 2017
Millennials and other digitally fluent consumers not only are comfortable using multiple devices, social media, messaging platforms, and mobile apps, they expect their interactions to cross seamlessly – often in real time – from one device or platform to another.
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logmein, customer service, customer engagement, user friendly, online shopper, millennial users
    
LogMeIn
Published By: LogMeIn     Published Date: Mar 06, 2017
Failure to provide today’s digital consumers with seamless interactions across communications channels and platforms in a fast-evolving marketplace can do serious damage to an enterprise through lost sales, poor reviews on social media, customer churn, and excessive turnover of disgruntled agents.
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logmein, omni channel, customer loyalty, customer support agent, market research, consumer research, renewals
    
LogMeIn
Published By: Kenshoo     Published Date: Oct 30, 2012
Christmas shopping on the Internet has come of age. In fact, 2011 was its debutante year. Last year, consumers embraced e-commerce with enthusiasm, and retailers reaped the rewards. Here's our recap of 2011 along with some predictions for 2012.
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kenshoo, 2012 e-commerce, best practices, search marketing, clicks, impressions, search advertising, internet marketing
    
Kenshoo
Published By: Human Capital Institute     Published Date: May 16, 2014
Your employees are also online consumers of information and entertainment. You can maximize enterprise learning by applying practices from the new generation of information delivery, while keeping the best of the old-school approaches.
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hci, human capital institute, enterprise learning, information delivery, corporate learning, strategic learning, center for creative leadership, employee development
    
Human Capital Institute
Published By: IBM     Published Date: Sep 30, 2015
Consumers demand services according to their individual preferences whenever, wherever, and however they interact.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction
    
IBM
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