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Published By: Oath     Published Date: May 31, 2017
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
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search advertising, native advertising, search ads, native ads
    
Oath
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Amazon is the land of plenty. It’s easy to see why more consumers start their online product searches on Amazon than Google. But with so many moving pieces to the Amazon puzzle, it’s important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most important, do your products even show up? In this eBook, we’ll break down the main components of the Amazon results pages and what they mean for retailers, including: - Amazon search results - Amazon Buy Box - Advertising on Amazon"
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ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing, marketplace
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months. This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey, marketing, digital marketing
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"When it comes to online sales, there are no borders: Buying is happening everywhere. And these days, the biggest profits come to those who travel. The good news is that taking an e-commerce business across borders has never been easier. What’s more difficult, however, is knowing which channels to choose, which countries to try and which are the best methods for connecting to more global consumers. Whether you’re new to cross-border trade or a jet-setting e-commerce pro, this white paper will break down: - Why going global is important - Key considerations of international e-commerce - And much more"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, international commerce, cross border trade, marketplace
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, facebook, instagram, paid social, marketing
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
    
ChannelAdvisor
Published By: Infosys     Published Date: May 21, 2018
Good coffee is more than just a drink - it's an art. And coffee connoisseurs (distributors, retailers, and consumers) want to be sure of the authenticity of the art they buy. But given the complex supply chain and the number of stakeholders involved in getting coffee from the far to the cup, it is almost impossible to ascertain the lineage, health, and origin of your coffee.
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blockchain, finance, distributors, retailers, consumers
    
Infosys
Published By: Infosys     Published Date: May 21, 2018
In these times of asymmetric development and unsustainable natural resource usage, demands from the agricultural sector are mounting. When farmers, distributors, contractors, and even consumers are under the pressure of contributing more to the system, how can every cog in this ecosystem begin an efficiency and sustainability revolution amidst all these challenges?
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development, resources, system, revolution, challenges
    
Infosys
Published By: Monetate     Published Date: Apr 06, 2018
Personalization for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. Not only are consumers expecting hyperpersonalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalization from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalization technology and what companies can expect to gain with implementation. • Four myths about personalization that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalization roadmap for your company. • Eight questions to ask when shopping for a personalization partner that will help you ensure you are getting the right tools and expe
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Monetate
Published By: Rokt     Published Date: Aug 15, 2018
Research has found that there is truth behind the concept of retail therapy making consumers happy and more receptive. In fact, 74% of participants in Rokt’s global Happiest Place in Digital Marketing study agreed that completing a purchase is the happiest place online. We call this the Transaction MomentTM – the mindset during the purchase journey where engagement, interest, and buying intention are at their highest, and consumers are open to further discovery and offers. Many e-commerce sites consider their job done when consumers finish their purchase. But shutting down interaction at the confirmation stage is cutting e-commerce executives off from a vital chance to connect with individuals who are ready and willing to keep buying. This is supported by Rokt’s own analytics, which reveal consumers are at least 7 more likely to engage with related offers in the Transaction MomentTM than with other digital marketing initiatives.
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marketing, consumer, rokt, global, digital, marketing
    
Rokt
Published By: Oracle     Published Date: Feb 03, 2012
This online study, conducted by an independent service, polled 1,054 U.S. consumers of ages 18 years and older.
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management
    
Oracle
Published By: F5 Networks Inc     Published Date: Feb 18, 2015
As a website building service for consumers, Weebly is often the target of DDoS attacks. Previously they mitigated attacks through an internally built security infrastructure but the increasing scale and complexity of DDoS attacks had the company evaluating secondary protection. Learn how Weebly is well protected from DDoS threats of all sizes and complexities after incorporating an added layer of protection and resulting uninterrupted DDoS mitigation and analysis.
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ddos attacks, ddos protection, ddos solutions, mitgation
    
F5 Networks Inc
Published By: Cisco     Published Date: Jan 08, 2016
To better understand competitive retail dynamics and help guide retailers’ strategies, Cisco undertook a comprehensive, three-pronged research project, the fifth annual installment of our retail industry analysis. It comprised: 1. A survey of more than 6000 consumers (all having Internet access) 2 in 10 countries: Australia, Brazil, Canada, China, France, Germany, India, Mexico, United Kingdom, and United States. 2. In-depth interviews with industry thought leaders—analysts, authors, and innovators including Leslie Hand, vice president, IDC Retail Insights; Michael Olmstead, director, Plug and Play Retail; and Doug Stephens, founder, Retail Prophet 3. An IoE retail economic model drawn from an analysis of the data and lessons learned from Cisco customer engagements.
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cisco, retail, retail dynamics, industry analysis
    
Cisco
Published By: Cisco     Published Date: Jun 16, 2016
As much as the Digital Economy and the Internet of Everything (IoE) create opportunities for companies and consumers - over $19 trillion in value to organizations over the next decade - they also create opportunities for hackers and cybercriminals. With an expanded attack surface represented by the IoE, cybercriminals look to cash in on the estimated value of $450 billion to over $1 trillion of the Hacker Economy.
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security, technology, digital, cyber attack, data
    
Cisco
Published By: Gthreecom     Published Date: Nov 06, 2014
While 90% of consumers use mobile devices for pre-shopping activities, up to 84% use smartphones to help them shop in the store. It’s time to get personal with today’s mobile shoppers. Download this E-book, titled: The Retailer’s Mobile Strategy Guide, to learn the steps engage, convert and retain customers more efficiently.
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Gthreecom
Published By: Clearvale by BroadVision     Published Date: Dec 26, 2012
After the swift and ubiquitous adoption of social networking sites like Facebook and Twitter among consumers,many businesses have been moving to recreate some of that success within their enterprise. Enterprise Social Networks are the result.
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social network, broadvision, enterprise social network, facebook, twitter, social media, advertising agencies, traditional marketing
    
Clearvale by BroadVision
Published By: Debix     Published Date: Jun 30, 2008
Fraud preventative solutions are designed to avert new accounts fraud before it occurs. The strategic advantage of fraud prevention therefore lies in the ability avoid losses to institutions and consumers.
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database security, pci, pci-dss, compliance, pci compliance, data protection, identity theft, hacker detection, hack, hacking, debix
    
Debix
Published By: Javelin Strategy & Research     Published Date: Jul 02, 2008
Javelin Strategy & Research has released a study covering data breach victims, which highlights the acute awareness among consumers about data security and the significant implications security breaches represent to businesses once consumer trust is compromised. Read this report, which also reveals Javelin's recommendations to institutions to address consumer security concerns and expectations in the event of a data breach.
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javelin, debix, customer service, customer experience, damage control, data breach, security breach
    
Javelin Strategy & Research
Published By: Marketo     Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers. Download The State of Engagement to explore how: Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands Marketers and their organizations are engaging their consumers, employees, and partners Marketers can address the gaps between their activities and consumer perception
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Marketo
Published By: RackSpace Hosting     Published Date: Apr 16, 2010
Because of the critical nature of E-commerce, a web hosting solution that provides constant and reliable internet connectivity is often required in order to accommodate transactional requests from the organizations' consumers.
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rackspace hosting, pci dss, e-commerce strategy, web hosting solution, security
    
RackSpace Hosting
Published By: LivePerson     Published Date: Jun 24, 2013
Letting customers choose how they want to seek help is essential -- 59% of consumers want more ways to connect with brands when they need help. Adopting a one-sized-fits-all approach to service doesn’t do your customers any favors.
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liveperson, customers, customer service, customer survey, branding
    
LivePerson
Published By: Polycom     Published Date: Jul 24, 2014
Consumers anoint—and abandon—providers with breathtaking speed, causing seismic shifts in the market. This new era of consumers is also increasingly difficult to define, no longer neatly fitting into traditional marketing segments. With the rise of emerging markets and micro-segments, manufacturing is confronting the challenge of mass customization. The question is not if or when but how: Customers are demanding variety, and manufacturing companies must deliver. What’s key to making this work? Big data visibility, flexible processes, and an agile ecosystem that can move swiftly to serve an increasingly fragmenting, but exceptionally demanding consumer base.
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polycom, digital, connectivity, manufacturing, marketing, customization
    
Polycom
Published By: Oracle     Published Date: Oct 22, 2015
New global research sponsored Oracle Retail challenges retailers to adapt to the modern retail market. Featuring independent survey data from 5,000 consumers worldwide, this report provides a clear view of global expectations and preferences when shopping across channels, devices and boarders.
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oracle, retail, oracle retail, retail marketing, shopping
    
Oracle
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