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Published By: CrowdCompass by Cvent     Published Date: Jul 29, 2014
Eighty-nine percent of consumers want mobile communications to be personalized. Download this eBook to find out why this matters for meetings and events, and how you can use mobile to create a more connected and engaging event experience.
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crowdcompass, cvent, mobile applications, mobile app, event mobile app, meeting app, smartphone app, mobile event app
    
CrowdCompass by Cvent
Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM
Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights, customer analytics, personalization, ecommerce, marketing research, e-commerce
    
IBM
Published By: Avalara     Published Date: Jan 28, 2014
States, counties and municipalities have historically relied on local brick-and-mortar businesses to collect retail sales taxes. These businesses collected the sales tax from their customers, and then remitted the tax proceeds to their local sales tax jurisdiction. It was a straightforward process, and no one much quarreled with who owed the taxes and who would receive them. That straightforward proposition became complex with the rise of thousands of catalog merchants in the ‘70s and ‘80s. Catalog merchants sold to consumers nationwide, who began to shift their purchases away from local brick-and-mortar merchants. This reduced revenue to local sales tax jurisdictions because catalog companies rarely collected sales taxes from their customers. Download this White Paper for more information.
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sales tax, tax liability, internet sales tax, best practices, e-commerce
    
Avalara
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.
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customer experience, chief digital officer, digital, social marketing, social intelligence, cmo, oracle, research, cio, marketing and it collaboration, crm, social business, socially enabled enterprise, cpg, travel, healthcare, financial services, marketing cloud, social media, internet marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle Social Cloud
Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection, emerging marketing, marketing research
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign, search marketing, email marketing, social media
    
Adobe
Published By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
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adobe, email, marketing, playbook, brands, digital marketing, integrated, contextual messaging, email marketing, emerging marketing, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Datorama
Published By: ForgeRock     Published Date: Oct 08, 2014
Identity and Access Management (IAM) services were traditionally built for a company’s internal use, to assist with manual on and off boarding, and establishing access privileges to company data and systems behind the firewall. Today though, a company must implement a dynamic IAM solution that serves employees as well as customers, partners, and devices, regardless of location. ForgeRock embraces this shift from internal, on-premises IAM to Identity Relationship Management (IRM): public-facing, secure, and accessible identity as business enabler. ForgeRock’s next-generation IRM platform is designed to empower CEOs and enterprises to engage with consumers via new revenue-generating services, while continuing to maintain our proven traditional IAM capabilities.
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identity access management, dynamic iam solution, public-facing, secure, business enabler, revenue-generating services
    
ForgeRock
Published By: ForgeRock     Published Date: Mar 10, 2015
Identity and Access Management (IAM) services were traditionally built for a company’s internal use, to assist with manual on and off boarding, and establishing access privileges to company data and systems behind the firewall. Today though, a company must implement a dynamic IAM solution that serves employees as well as customers, partners, and devices, regardless of location. ForgeRock embraces this shift from internal, on-premises IAM to Identity Relationship Management (IRM): public-facing, secure, and accessible identity as business enabler. ForgeRock’s next-generation IRM platform is designed to empower CEOs and enterprises to engage with consumers via new revenue-generating services, while continuing to maintain our proven traditional IAM capabilities.
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iam, forgerock, irm, relationship management
    
ForgeRock
Published By: Revel Systems     Published Date: Jul 22, 2015
Hacking is a fact for life. Some hack for fame, some for sport, others for profit. In 2013 a group of hackers created and sold tens of thousands of dollars in gift cards after hacking Subway's point of sale. The 2013 "Holiday Hackers" have stolen data from 110 million innocent consumers and counting, damaging the reputation and bottom line of major retailers such as Target and Neiman Marcus, as well as credit card providers like JPMorgan.
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point of sale, security for your retail shop, ipad pos, pos security
    
Revel Systems
Published By: Signal     Published Date: Nov 09, 2016
Data is the solution to delivering the real-time, hyper-personalized experiences and comprehensive understanding that consumers are demanding.
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signal, digital clarity group, marketing, social platforms, retail, holiday retail, data, traditional marketing
    
Signal
Published By: IBM     Published Date: Sep 11, 2013
Learn how to retain your loyal customers through a seamless omni-channel approach that provides consistency, convenience, and a superior shopping experience across every consumer touch point
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transactions, transitioning shopper, omni-channel, empowered consumers, retail channels
    
IBM
Published By: IBM     Published Date: Sep 11, 2013
Learn how a better grasp of "big data" from consumers will help retailers generate valuable insights for personalizing marketing and improving the effectiveness of campaigns among other things.
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big data, retail, insights, marketing, campaigns, velocity of data
    
IBM
Published By: IBM     Published Date: Aug 14, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile, marketing, consumer, marketer, mobile channel, revenue, emerging marketing
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration, emerging marketing
    
IBM
Published By: IBM     Published Date: Oct 31, 2014
Today’s empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.
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omnichannel banking, customer experience, banking consumers, client-centric, best practices, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification, emerging marketing, marketing research
    
IBM
Published By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance, emerging marketing, internet marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Aug 18, 2015
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries. Our findings focus on the 3 essentials of retaining customers: customer knowledge, customer value and customer engagement. In this one hour webinar, you will hear how one of the nation's leading insurers implements these findings.
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ibm, engagement, crm, customer, value, insurance, crm & customer care, e-commerce
    
IBM
Published By: IBM     Published Date: Jan 08, 2016
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries.
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ibm, insurance, customer, value, webinar, engagement, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
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ibm, media, entertainment, audience analytics, idc, idc iview
    
IBM
Published By: IBM     Published Date: Nov 17, 2016
To meet the needs of demanding consumers, retailers need a new level of intelligence that extends and helps coordinate prices across all channels and helps solve the challenge of disappearing margins. Watch this IBM-sponsored webinar to hear from Brian Kilcourse, Managing Partner at RSR Research, as he shares research and insights that can help you ensure that your dynamic pricing strategy is intelligent, timely, coordinated and successful.
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ibm, commerce, analytics, retail, merchandising, pricing, dynamic pricing, intelligent pricing
    
IBM
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