content marketing best practices

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Published By: Act-On     Published Date: Apr 29, 2016
Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
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marketing, content marketing, best practices, business optimization, conversion, campaigns, internet marketing, traditional marketing
    
Act-On
Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
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marketing, content marketing, best practices, business optimization, public relations, communications, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Meltwater
Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
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marketing, content marketing, best practices, business optimization, business practices, social media, internet marketing
    
CMO.com
Published By: CMO.com     Published Date: May 10, 2016
While it's true that all industries are feeling the pressure from digital transformation, certain challenges, trends, and opportunities are somewhat industry-specific.
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digital marketing, content management, marketing, retail, financial management, trends, best practices, emerging marketing, internet marketing
    
CMO.com
Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care
    
Act-On
Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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cms, content, strategy, best practices
    
Act-On
Published By: Brainshark     Published Date: Oct 16, 2013
Why use video? This video explains. Find out how businesses are using video across the enterprise today.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
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