contextual

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Published By: Vonage Business     Published Date: Jan 19, 2018
In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations. Cloud-based unified communications, integrated business applications, and CPaaS is the winning combination to enable contextual communications across the customer value chain. Download the whitepaper.
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digital, transformation, communications, value chain, customer, applications, vonage
    
Vonage Business
Published By: TIBCO Software EMEA     Published Date: Oct 03, 2018
The Insurance industry continues to undergo significant transformation, with new technologies, business models, and competitors entering the market at an increasing rate. To be successful in attracting and retaining the most valuable customers, insurance companies must innovate and increase the speed at which they respond to customer demands. Traditionally, the insurance software market was dominated by a handful of specialist vendors with products that were initially expensive, difficult to deploy, costly to maintain, and did not provide the speed needed for today's market. Now there has been a shift away from these "black box" applications to platforms that allow insurers to make their algorithmic IP available to business users, allowing much faster response to business demands. The algorithmic platform approach also comes at a fraction of the cost of black box solutions, while delivering advanced analytical techniques like Machine Learning and Artificial Intelligence (AI).
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artificial intelligence, machine learning, dynamic pricing, predictive claims, real-time fraud, contextual customer experience, operational effectiveness
    
TIBCO Software EMEA
Published By: Workday     Published Date: Jan 16, 2018
The shift from a product- to a service-driven economy—mixed with an uncertain economic climate—has given finance teams the opportunity to become strategic business partners capable of shaping and guiding organisational decision-making. This partnership is only possible by creating a deeper understanding of the contextual factors that influence revenue and profit and loss, and making this analytical data available to the right stakeholders when they need it. That requires a fundamental change in the way finance teams think about technology.
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financial, profit, loss, reporting, business, revenue, optimization, workday
    
Workday
Published By: Workday     Published Date: Aug 20, 2018
Most enterprise software systems rely on legacy architectures that can’t keep pace with the transactional and analytical demands of modern organizations. Workday applications, by contrast, are built using modern techniques and technologies that deliver a fast, highly insightful, contextual, and actionable experience. In this video, Petros Dermetzis, Workday executive vice president of development, provides a comprehensive overview of Workday’s innovative technologies. With a little history about the evolution of enterprise architectures thrown in, Dermetzis explains how Workday, by using object technology and in-memory technology, delivers applications that help organizations make smarter decisions based on real-time data.
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evp, development, technology, workday, innovation, applications
    
Workday
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results.
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contextual messaging, email marketing, contextually relevant information, email marketing programs, customer context, email programs, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
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adobe, email, marketing, contextual, conversion, engagement, email marketing, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Jun 15, 2016
Read the white paper to learn how to: - Understand how customers interact with your brand - Translate your data into a clear customer picture - Shift from campaign-based marketing to contextual marketing
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adobe, marketing, cross-channel marketing, customer interaction, contextual marketing, emerging marketing, internet marketing, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
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adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: • Break down internal silos and speak consistently to customers • Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention • Make the transition to real-time personalization
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personalization, retention, conversation, cross-sell, customer loyalty
    
Adobe
Published By: Trend Micro     Published Date: May 03, 2018
The evolution of cyber threats ad the cybercriminal community has evolved from the days of pranksters launching annoying viruses and spam that would be considered primitive today. While enterprises make concentrated efforts to protect their critical data, the lack of correlated and contextual network visibility can leave IT security organizations unable to prioritze the threats that matter the most.
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Trend Micro
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
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instagram, vine, consumer insights, online conversation, mobile video sharing, social media analysis, social media, advertising agencies
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this paper to learn how Crimson Hexagon performed contextual analysis of millions of social media conversations surrounding The Great Gatsby to find out exactly what people are saying about it on Twitter.
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online conversation, social media conversation, twitter
    
Crimson Hexagon
Published By: Aruba Networks     Published Date: May 21, 2013
Mobile technologies and cloud computing are changing what we connect, where corporate data lives, and how we transact business.
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aruba, aruba networks, mobility management, emm solutions, contextual management
    
Aruba Networks
Published By: ServiceNow     Published Date: Oct 11, 2017
Customer service and contact centers are on the front lines representing organizations. Their successful handling of service issues helps deliver on the promise of a great customer experience. To continue meeting the demands of customers — while fulfilling the organizational goal of delivering a differentiated service experience — the modern customer service organization requires a seamlessly integrated front-office to back-office enterprise applications architecture and set of processes. As products and services become more technical in nature — think IoT devices — this interconnectedness is essential. Systems and customer support staff must be informed and enabled through technology to provide a contextualized experience that meets the customer's needs. Consistency across channels, proactive service, knowledge of a customer's past service requirements, technical skills, and rapid assessment and response will be essential requirements for modern customer service, which in turn creates
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ServiceNow
Published By: SAP     Published Date: Mar 22, 2016
Nearly all store sales will be influenced by digital in 2020, and the retailer of the future will excel at orchestrating core processes in the maze of near-infinite purchase paths available to ever-more discerning consumers. Digital transformation will impact all areas of retail business processes as retailers seek new ways to reach consumers while maximizing efficiencies within their own operations. Automation, speed, and contextually driven decisions will create opportunities for retailers and help transform relationships with their suppliers, consumers, and employees. Learn more about how digital transformation is impacting the retail industry. Download a complimentary copy of the Retail in a Digital World white paper.
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sap, digital retail, digital businesses, business technology, internet marketing, e-commerce
    
SAP
Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
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email marketing, contextual marketing, mobile marketing, responsive email marketing, email design
    
Movable Ink
Published By: Datastax     Published Date: Apr 04, 2017
Enterprises today continue to differentiate themselves with cloud applications – any application that needs to be always-on, distributed, scalable, real-time, and contextual. With DataStax Enterprise, DataStax delivers comprehensive data management with a unique always-on architecture that accelerates the ability of enterprises, government agencies, and systems integrators to power the exploding number of cloud applications. DataStax Enterprise (DSE) powers these cloud applications that require data distribution across data centers and clouds, by using a secure, operationally simple platform. At its core, DSE offers the industry’s best distribution of Apache Cassandra™. This paper provides a summary of the features and functionality of DataStax Enterprise that make it the best choice for companies that are looking to leverage the promise of Apache Cassandra™ for production environments.
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distribution, apache cassandra, cloud, datastax
    
Datastax
Published By: WatchGuard Technologies     Published Date: Apr 20, 2011
Whether your data loss is accidental or malicious, you need to gain insight into the magnitude of your data loss problem, identify security gaps, and develop a proactive approach to stop data loss before it happens.
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watchguard xcs, data loss protection, data loss prevention, data breach, content analysis, contextual analysis, dlp solution, network security appliance
    
WatchGuard Technologies
Published By: IBM     Published Date: Aug 08, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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digital reinvention, digital world, insurance, trust, emerging marketing, internet marketing
    
IBM
Published By: BrightCove     Published Date: Nov 18, 2008
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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brightcove, video seo, contextual publishing, inbound links, video feeds & sitemaps, metadata, site architecture, emerging techniques, search engine optimization
    
BrightCove
Published By: IBM Software     Published Date: Jul 29, 2010
This report examines how top performing companies are implementing sales intelligence initiatives to increase pipeline quality and contextualize opportunities with relevant information.
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ibm software, cognos, sales intelligence, pipeline, sales productivity, performance management, knowledge management
    
IBM Software
Published By: McAfee     Published Date: Apr 14, 2014
Beyond the basics in a next generation firewall, to protect your investment you should demand other valuable features: intrusion prevention, contextual rules, advanced evasion analytics, secured access control, and high availability.
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next generation firewall, intrusion prevention systems, firewall, contextual security, advanced evasion detection, advanced evasion techniques
    
McAfee
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