creating content

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Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Retaining a high-performing workforce requires closing the skills gap and developing each employee, from hire to retire. Realise the benefits of better performance and higher productivity with these 5 strategies for creating an effective learning strategy: • Connect Employee Development with Learning • Align Learning with Business Goals • Deliver Learning with Expert Content • Train to your Audience • Track Completion & Certifications Download the brief now to learn more about these 5 strategies and the results you could achieve by implementing these strategies today!"
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Cornerstone OnDemand
Published By: Dell EMC     Published Date: Aug 07, 2018
The media and entertainment industry was valued at $1.81 trillion in 2016, and is expected to reach $2.14 trillion by 2020. Activities within this industry have grown over the last couple of years, and now range from creating content for movies, TV and games, to delivering that content. This is increasingly performed via on-demand data networks rather than traditional over-the-air broadcasting, watched over high resolution displays that enhance the overall viewing experience of the user, and even the latter is being delivered from the same storage repositories. Media production is also now prevalent in areas not traditionally associated with this activity, such as training, museums, and education.
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Dell EMC
Published By: Quantum     Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results. Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house. Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more: • Will in-house creative teams continue to ramp up in production? • What video formats are they currently producing and delivering? • How are they archiving their content? • What challenges are in-house teams facing as they generate more content? Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
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change, landscape, corporate video production, quantum
    
Quantum
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
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content management, customer experience, content management, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
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content management, customer experience, content management, customer engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly.
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Adobe
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Aberdeen Group
Published By: MarkLogic     Published Date: May 15, 2017
Data is critical to the entertainment industry and not taking advantage of it can keep you from creating great experiences and delivering the right content to partners. And, more than that, it can make it hard for you to optimize operations, get insight into the content’s value and stay ahead of the many changes in how content is created, consumed and monetized. However, even with the new digital tools in production, there are many challenges to making use of this data. The effort involved can take time and resources away from film production, introduce security risks, and leave key data inaccessible to those that need it. In this paper, we review: • The current state of production data • The challenges the entertainment industry is facing in making use of data • A new “Smart Content” approach that is helping industry pioneers to reduce complexity on the set, drive reporting, and enable them to stay ahead of market changes
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MarkLogic
Published By: IBM     Published Date: Jun 25, 2018
Vast resources of data are increasingly available, but the sheer volume can overwhelm human capability. By implementing the cognitive system of IBM Watson Discovery into their infrastructure, businesses can extract deeper and more accurate insights by efficiently identifying, collecting and curating structured and unstructured data. Watson Discovery, also capable of creating content collections and custom cognitive applications, can transform organizational processes to extend proprietary content and expert knowledge faster and at greater scales. Read more to learn how Watson Discovery can keep your organization evolving ahead of the competition. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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IBM
Published By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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SAS
Published By: Tapinfluence     Published Date: Jun 07, 2016
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
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content management, content delivery, best practices, performance management, reach, social content
    
Tapinfluence
Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: Demandbase     Published Date: Nov 16, 2012
As a B2B marketer, you spend a lot of time creating content to attract interest from prospects, but many of those prospects never actually see your content because of lengthy web forms. Download now for six steps to shorten your forms today.
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demandbase, b2b web forms, business to business web forms, b2b marketer, internet marketing, traditional marketing
    
Demandbase
Published By: Oracle     Published Date: Jul 09, 2014
A 7 step guide to creating and executing an editorial calendar
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editorial calendar, content marketing
    
Oracle
Published By: The SAVO Group     Published Date: Jun 14, 2013
Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most.
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savo group, on-demand webinar, volocity, visibility, control, sales support, traditional marketing
    
The SAVO Group
Published By: Quark Software     Published Date: Mar 19, 2015
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content
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xml schema, xml tool, xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing, publishing automation, xml publishing, publishing platform, xml software, compliance software, xml authoring tools, structured authoring tools, dita, enterprise content management, web based xml authoring, xml for document production, multi-channel publishing
    
Quark Software
Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: Inkling     Published Date: Aug 12, 2014
Learn about the challenges marketers are facing while creating quality digital content and see what your organization could be doing better to rectify the situation.
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inkling, publishing, content creation, digital content, content marketing, internet marketing, digital publishing, content interaction, whitepaper creation
    
Inkling
Published By: Vocus     Published Date: Mar 13, 2013
Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero.
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vocus, content marketing, creating effective content, joe chernov, scott stratten, ann handley, adam singer, social media
    
Vocus
Published By: SocialChorus     Published Date: Oct 07, 2013
In this ebook, learn how you can leverage brand advocates to help solve your content problem - creating content that performs better and is less expensive.
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brand advocate, brand content, branded content, branding, emerging marketing
    
SocialChorus
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