Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand.
The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
Published By: Cylance
Published Date: Jul 02, 2018
Phoenix Children’s CISO, Daniel Shuler, and its IT security team are responsible for protecting 5,000 endpoints in the hospital and across more than 20 clinics in the region. Endpoints include physician and staff laptops and desktops, nursing stations, servers, Windows-based clinical devices, credit card payment processors, and point-of-sale terminals. These endpoints are used to store and/or process personal health information (PHI), and payment and credit card information. They must comply with HIPAA for PHI and voluntarily comply with the Payment Card Industry Data Security Standard (PCI-DSS) for credit card data. The IT security team’s existing industry-leading AV solution claimed to provide visibility into malicious activity aimed at the endpoints. It continuously reported all endpoints were safe, sound, and secure. This caused Daniel to be suspicious. He knew from experience that such low levels of endpoint malicious activity was highly unlikely. Read the full case study to learn about the results Cylance was able to deliver.
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
Online images used to be simple. In the past, they weren’t the focal point of a page — there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today’s web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don’t solve this problem completely.
Published By: Commvault
Published Date: Jul 06, 2016
How do you maintain the security and confidentiality of your organization’s data in a world in which your employees, contractors and partners are now working, file sharing and collaborating on a growing number of mobile devices? Makes you long for the day when data could be kept behind firewalls and employees were, more or less, working on standardized equipment. Now, people literally work on the edge, using various devices and sending often unprotected data to the cloud.
This dramatic shift to this diversified way of working has made secure backup, recovery and sharing of data an exponentially more difficult problem to solve. The best approach is to start with a complete solution that can intelligently protect, manage and access data and information across users, heterogeneous devices and infrastructure from a single console - one that can efficiently manage your data for today's mobile environment and that applies rigorous security standards to this function.
What You Will Learn:
This document will identify the essential capabilities you need in an advanced malware protection solution, the key questions you should ask your vendor, and shows you how Cisco combats today’s advanced malware attacks using a combination of four techniques:
• Advanced analytics
• Collective global security threat intelligence
• Enforcement across multiple form factors (networks, endpoints, mobile devices, secure gateways, and virtual systems)
• Continuous analysis and retrospective security
First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations.
Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
Published By: LogMeIn
Published Date: Mar 19, 2015
Remote support technology, including remote control, desktop sharing, and web collaboration, is one of the most popular platforms used across TSIA service disciplines. Today’s remote support solutions offer much more than just remote control for PCs, their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Remote support solutions are typically well regarded by users, consistently delivering one of the highest average satisfaction scores in TSIA’s annual Global Technology Survey. Service executives should acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support. Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits. Download this white paper to learn more.
How can your business support new identity-defined workspaces across a variety of users — retail store associates checking inventory on a PC and a smartphone, hospital clinicians entering test results into a mobile workstation and an iPad, or financial advisors placing trades from Android devices and laptops?
The answer is the digital workspace.
"Discover new strategies for creating, managing, and orchestrating cross-channel campaigns.
Read our guide now to learn how you can:
--Integrate processes and data for cross-channel campaign success
--Create personalized, contextual campaigns across channels and devices
--Leap ahead of the competition with authentic cross-channel experiences"
Vendors from advertising, marketing automation and analytics are racing to
deliver personalized digital marketing at scale. Marketing leaders need a
system that can integrate and coordinate data and activities across
channels, devices and contexts, continuously and in real time.
Every day, companies generate mountains of data that are critical to their business. With that data comes
a clear challenge: How do you protect exabytes of data that's strewn across global data centers,
computer rooms, remote offices, laptops, desktops, and mobile devices, as well as hosted by many
different cloud providers, without choking business agility, employee productivity, and customer
experience? The solution lies not in throwing more technology at the network, but in taking specific steps
to identify malicious actions and respond to them in order to fix the issue, a process known as
operationalizing security.
Today, technology is all about enabling business. Organizations of many types and sizes are developing, upgrading or replacing mobile applications to reflect changes in the workplace. Across industries, employees are working more while mobile, using multiple devices. When they return to the office, they are capitalizing on more flexible work environments and approaches to work.
Many organizations are facilitating this anytime, anywhere work
with mobility initiatives that provide mobile devices or allow
employees to use their own. They are also modifying workspace
designs, creating mobile workstations and mobile “hot spots” to
enable workers to easily connect to enterprise systems when
they return to the office.
Enabling employees to work better can help organizations
boost productivity and improve customer service. The real
challenge is to continue supporting new ways of working, now
and in the future, without compromising security.
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations
Many industry experts advise financial services institutions (FSIs) to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. While it’s important to harness the digital technologies today’s customers turn to — especially when it comes to engaging the millennial generation — FSIs need to optimize web and mobile performance to deliver exceptional end-user experiences. Here are eight considerations.
Get started on your journey – download the whitepaper today
In order to keep pace with the growth of business mobility without falling prey to its potential risks, IT must be able to efficiently address complex issues ranging from service provisioning, device procurement, and security oversight. Why? Information workers need access to often sensitive information across a wide range of business applications and devices from wherever they are. In other words, security and privacy policies that doesn’t impede end-user productivity will empower workers and boost their performance.
In July 2017, Dell commissioned Forrester to conduct a study of the 21st century workforce and how their new habits, attitudes, and workstyles are reshaping the world of work. With more personas in a single organization to cater to, businesses are failing to deliver against workforce demands. To get their tasks done, workers are circumventing security policies to get what they want, in their moment of need. Organizations have to understand the different behaviors across
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations
Today every business is focused on their customers, and finding ways to better understand and serve them with differentiated digital experiences. With all of the choices available, users have become highly demanding, and quickly lose patience and trust when web and mobile app experiences are poor. Today’s digital user demands rich, engaging content that is fresh, personalized, and fast. If your websites and mobile apps can’t deliver, they’re gone.
This eBook will give you insight into:
Monitor how users interact with your online applications by leveraging real user data
Optimize behaviors that drive the most revenue impact across user locations and devices
Validate whether the optimizations resulted in desired business outcomes using real-world situations
