customer acquisition

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Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops, digital, experience, brand, scaleability, platform, sales, cost, performance, metrics, customer acquisition, search, social
    
Oracle
Published By: FICO     Published Date: May 11, 2017
A leading communication services company serving more than 50 million individual, business and government subscribers across the United States.
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customer experience, credit, credit policies
    
FICO
Published By: Akamai Technologies     Published Date: Mar 09, 2017
ENGAGE AND SATISFY FINANCIAL SERVICES CUSTOMERS In order to stay relevant and retain today’s “always-on”, mobile customers, financial institutions must prioritize and innovate. According to a recent Akamai FinServ industry survey conducted by TechValidate, almost half of the respondents are “behind” or “slightly behind” their peers with regard to their mobile capabilities. Download a free report with detailed findings and takeaways from the survey to find out how to maximize customer acquisition, increase retention, and drive card usage. You’ll also learn: - Current mobile strategies and barriers to adoption - The right metrics to measure success - The most important factors in a mobile banking experience
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financial services customer engagement, customer service, mobile customers, akamai, mobile strategies, mobile banking
    
Akamai Technologies
Published By: Bazaarvoice     Published Date: Jan 09, 2013
Charles Schwab understands that customers make their best marketers, acquiring 40% of its new business through customer referrals. Charles Schwab shares best practices for financial services organizations to use in their decision to invest in social.
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charles schwab, customer acquisition, customer referrals, customer recommendations, client ratings, customer experience, social media, e-commerce
    
Bazaarvoice
Published By: Kaminario     Published Date: May 05, 2016
The most successful Software-as-a-Service (SaaS) businesses adopt infrastructure strategies that deliver the economics, agility, and user experience that support customer acquisition and retention.
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storage management, performance management, best practices, application integration, software protection, business intelligence, infrastructure
    
Kaminario
Published By: Bazaarvoice     Published Date: May 17, 2013
Learn how authentic customer feedback helps card issuers, online and retail banks, insurance companies, and credit unions drive sales, loyalty, and lifetime customer value - while remaining compliant with industry regulations.
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customer acquisition, customer retention, customer innovation, compliance, financial service providers
    
Bazaarvoice
Published By: Monetate     Published Date: Dec 18, 2014
You have 60 minutes to capture your website visitor’s attention. Within that timeframe, nearly 75% of your customers will visit your site, make a decision on what to buy, and complete the checkout process. If they don’t, chances are, they’ll move on. Regardless of the device a customer uses or the channel from which a customer is referred, nearly 75% of all purchases will be made in that window. And you’ll end up learning whether your customer acquisition and retention costs were worth it. Given the enormity of this statistic, we’re taking an in-depth look at that first hour in this EQ: that happens when, how customers behave, and what you should be doing to convert the most customers possible.
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retention costs, benchmark data, customer acquisition, ecommerce quarterly, website development, emerging marketing, crm & customer care, marketing research
    
Monetate
Published By: Pure Storage Australia     Published Date: Jun 23, 2017
As flash costs continue to drop and new, flash-driven designs help to magnify the compelling economic advantages AFAs offer relative to HDD-based designs, mainstream adoption of AFAs —first for primary storage workloads and then ultimately for secondary storage workloads — will accelerate. Well-designed AFAs that still leverage legacy interfaces like SAS will be able to meet many performance requirements over the next year or two. Those IT organisations that aim to best position themselves to handle future growth will want to look at next-generation AFA offerings, as the future is no longer flash-optimised architectures (implying that HDD design tenets had to be optimised around) — it is flash-driven architectures.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Pure Storage Australia
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, marketing research
    
Aberdeen Group
Published By: Bazaarvoice     Published Date: Oct 15, 2012
Charles Schwab understands that customers make their best marketers - the financial service firm acquires 40% of its new business through customer referrals. Charles Schwab shares best practices that can guide organizations to invest in social.
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forrester, customer acquisition, reviews, social, opinions, transparency, social media
    
Bazaarvoice
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.
Published By: Neustar     Published Date: Feb 27, 2013
Neustar® Information Services introduces you to the buying behaviors and patterns of today’s insurance customer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, consumer identification, consumer verification, consumer qualification, score leads, score consumers, verify leads, verify consumers, b2c, business to consumer
    
Neustar
Published By: NetApp     Published Date: Dec 09, 2014
Although the cost of flash storage solutions continues to fall, on a per-gigabyte capacity basis, it is still significantly more expensive to acquire than traditional hard drives. However, when the cost per gigabyte is examined in terms of TCO, and the customer looks past the pure acquisition cost and accounts for “soft factors” such as prolonging the life of a data center, lower operating costs (for example, power and cooling), increased flexibility and scalability, or the service levels that a flash solution enables, flash solution costs become increasingly competitive with spinning media.
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flash storage, netapp, tco, flash storage solutions, soft factors, flash solution
    
NetApp
Published By: Teradata     Published Date: May 02, 2017
Constellation Research presents case studies of two companies that cut costs, gained flexibility, and eased administration by adding cloud data warehouse capacity to their on-premises environment. Both of these deployments: • Solved problems and yielded expected and unexpected benefits • Required some adjustments to administrative processes and expectations • Led to hybrid architecture as being an invaluable aspect of their respective data warehousing strategies Download the case studies now to explore each company’s journey, understand recurring themes, and walk away with actionable insights.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Teradata
Published By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
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znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode
Published By: Sitecore     Published Date: Sep 15, 2014
Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.
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strategies, technology, customer, relationship, loyalty, profitability, sales, insight, acquisition, lifetime, association, revenue, benefits, resources, data
    
Sitecore
Published By: NetApp     Published Date: Sep 11, 2014
Although the cost of flash storage solutions continues to fall, on a per-gigabyte capacity basis, it is still significantly more expensive to acquire than traditional hard drives. However, when the cost per gigabyte is examined in terms of TCO, and the customer looks past the pure acquisition cost and accounts for “soft factors” such as prolonging the life of a data center, lower operating costs (for example, power and cooling), increased flexibility and scalability, or the service levels that a flash solution enables, flash solution costs become increasingly competitive with spinning media.
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flash technologies, total cost of ownership, flash storage, data center, increased flexibility
    
NetApp
Published By: IBM     Published Date: Apr 26, 2016
Restoring connections: How telecommunications providers can reboot the customer experience IBM has more than 22,000 experts working in the Telecommunications industry, delivering solutions to more than 200 major communications service providers globally. IBM’s telecommunications capabilities are backed by a global network of telecom solution labs, research labs and innovation centers to support its offerings in the area of analytics, cloud, mobility, network optimization, digital transformation and global integration. IBM continues to invest significantly in key acquisitions to add expertise and capabilities that enable its clients in the telecommunications space.
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ibm, ibm institute for business values, telecommunications, customer experience, communications service providers, csp, customer relationship
    
IBM
Published By: Vindicia     Published Date: Oct 04, 2017
Consumers and businesses can subscribe to a virtually infinite array of products and services. From meal delivery and financial advice to legal services and weight-loss coaching, people try to keep using services that fit their needs. The subscription business model is having an equally dramatic impact on businesses like yours. Instead of investing in customer acquisition in hopes that customers will simply make a one-time purchase, you entice people into making a recurring commitment to your offering.
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Vindicia
Published By: Vindicia     Published Date: Oct 04, 2017
If your company provides subscription based online services or softwareas-a-service (SaaS), your business success depends upon improving two key metrics: customer acquisition and customer retention. At Vindicia, our in-depth experience in handling more than 240 million accounts that have transacted over $21 billion for our clients enables us to provide unique insights into how well companies performs relative to industry standards. Such business insights can help your company improve your online services business, potentially leading to millions in incremental revenue through increased acquisition and retention numbers.
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Vindicia
Published By: BlueArc Corporation     Published Date: Apr 24, 2008
It’s no secret: The scale and pace of business change today is challenging all of us to do more -- better, faster and with ever greater efficiency. Customers are demanding more and wanting it now. Market expectations for product and process innovation are growing. Mergers and acquisitions in many industries are at or near all-time highs. Complex global supply chains and highly distributed organizations are the norm.
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bluearc, it management
    
BlueArc Corporation
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