customer loyalty program

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Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
Published By: MicroStrategy     Published Date: Sep 09, 2014
Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
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mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices
    
MicroStrategy
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing, crm & customer care
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing, crm & customer care
    
BI WORLDWIDE
Published By: Oracle CX     Published Date: Oct 30, 2017
"Nothing is more profitable than a loyal customer. They buy more, they refer others to you, they will take a chance on new products, and they will forgive the (occasional) mistake. But most companies do not have the tools needed to foster loyalty and higher lifetime value. Download this guide to see how to build a loyalty program that goes beyond personalized email blasts and quickly creates the right loyalty program for all your different customer types. "
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technology, customer loyalty, lifetime value, referral
    
Oracle CX
Published By: IBM     Published Date: Oct 21, 2016
Between the Internet of Things, customer experience and loyalty programs, social network monitoring, connected enterprise systems and other information sources, today's organizations have access to more data than they ever had before-and frankly, more than they may know what to do with. The challenge is to not just understand that data, but actualize it and use it to recognize real business value. This ebook will walk you through a sample scenario with Albert, a data scientist who wants to put text analytics to work by using the Word2vec algorithm and other data science tools.
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ibm, analytics, aps, aps data, open data science, data science, word2vec
    
IBM
Published By: Cartera Commerce     Published Date: Feb 15, 2012
Want to boost sales with offers linked to shoppers' debit, credit and loyalty cards? This primer highlights the card-linked offer-how it works, projections for market growth and a merchant case study with real results.
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cartera commerce, mall networks, cartera, catera, vesdia, vesdia, mallnetworks, merchant-funded, loyalty, shopping, customer loyalty, online mall, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Mar 07, 2012
As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing, card-linked advertising, small business marketing, loyalty program, customer retention, deals
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing, card-linked advertising, small business marketing, loyalty program, customer retention, deals
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Jul 16, 2012
Want to attract new, valuable customers and keep them coming back? This demo shows how card-linked offers from OfferLink let you reward customers in the currencies they crave; no changes to POS, no vouchers, no coupons.
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cartera commerce, mall networks, cartera, catera, vesdia, vesdia, mallnetworks, merchant-funded, loyalty, shopping, customer loyalty, online mall, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing
    
Cartera Commerce
Published By: Oracle     Published Date: Mar 08, 2016
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency. Omnichannel is destined to transform every aspect of the retail industry, including the store—its design and layout, the inclusion of mobile pointof- sale and clienteling systems, the impact of transparent inventory and what that means for fulfillment, a single view of the customer and its implications for loyalty programs, and even the physical location of stores. Retailers must stay ahead of the omnichannel curve if they expect to remain competitive in the race for customers in a commerce anywhere world, and that contest begins at the brick-and-mortar store.
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Oracle
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: SPSS Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making
    
SPSS Inc.
Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
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aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle, business insights, e-commerce
    
Aimia
Published By: Aimia     Published Date: May 09, 2014
Learn about the best practices for retaining customer loyalty and see what measures your organization should take to strategically improve of customer loyalty programs.
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aimia, customer loyalty, customer loyalty programs, marketing, branding, customer engagement, customer interaction, crm & customer care
    
Aimia
Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, emerging marketing, social media, internet marketing, crm & customer care, e-commerce, traditional marketing
    
CrowdTwist
Published By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
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retention, customer, loyalty, strategy, consumers, insights, emerging marketing, social media, internet marketing, crm & customer care, e-commerce
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs, emerging marketing, crm & customer care
    
CrowdTwist
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 45 loyalty marketing ideas that will keep customers connected to and engaged with your brand beyond transactions.
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crowdtwist, loyalty, loyalty marketing, marketing, customer engagement, loyalty programs, emerging marketing
    
CrowdTwist
Published By: SPSS     Published Date: Jun 30, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
Tags : 
spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
Tags : 
spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making
    
SPSS, Inc.
Published By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
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CrowdTwist
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