customer perception

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Published By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco
Published By: ServiceNow     Published Date: Oct 18, 2013
To reach the customers of IT services, you have to abandon long-entrenched models of IT thinking & replace them with a customer-focused model that focuses on value, experience & context. Join the webinar to understand the issues internal customers face with IT, & see how IT can evolve from being the department of no to the department of now.
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servicenow, enterprise it, service automation, applications, webinar, customer relationships, perception of it, change management, customer value, marketing it, it service management, service relationship management, evolution of service, applications, custom applications
    
ServiceNow
Published By: SAP     Published Date: Nov 29, 2012
How are you perceived by your customers? In this age, on social media, your buyers are posting their opinions about your products and services. To better serve them, build your brand, and protect your position. How do you listen and understand?
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sap, analytics, social media, customer experience, customer perception, brand positioning, brand equity, emerging marketing, marketing research
    
SAP
Published By: Resonate     Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage. So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: 8x8 Inc.     Published Date: Jun 16, 2017
In today’s highly competitive business environment, top companies will be the ones that have developed innovative ways to create stellar communications experiences that keep the end users engaged—employees and customers alike. Video and Web conferencing have become well-established tools to drive rich internal as well as external communications. However, to make an impact, these collaboration tools must be reliable and intuitive to use. Continuous communication offers hassle-free integrated user experiences that fit today’s mobile work styles. Technology advancements and changing perceptions are opening up innovative opportunities, which offer businesses new avenues to create a competitive edge. Smart companies must catch on or get left behind.
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market shaping trends, consumerization, user-driven it, web conferencing, solution spotlight, 8x8 virtual office meetings, use cases, customer examples
    
8x8 Inc.
Published By: Cisco     Published Date: Jan 08, 2016
Financial services organizations have a unique relationship with technology: electronic data and transactions are the core of this industry. Financial services firms remain vigilant because they are constantly under attack. Hackers that gain access to customer accounts or financial data can profit either by using it themselves or by selling it to other criminal organizations. - There are many differences between perception and reality when it comes to security in this industry. For example, its emphasis on fraud prevention creates the perception that financial services is highly evolved in terms of its security readiness. However, this study finds that financial services firms’ security is on a par with the security of firms in other industries. - Regulations may lead to change and investments, but they also take time to take effect. Organizations should not wait for such requirements before they make improvements. Neither should they assume that compliance gives them full protection. Regulations cannot cover every aspect in such a fast-paced environment.
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cisco, financial services, perception gaps
    
Cisco
Published By: IBM     Published Date: Nov 28, 2012
Learn how to create a differentiated shopping experience using customer analytics. Learn from 3 key panelists who will show their expertise in in by gaining insight into customer perceptions, predict and influencing customer actions and more.
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ibm, customer analytics, experience shopping, differentiated experience, insight, customer perception, customer action
    
IBM
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Prepare your business for the future of customer service. In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends. The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants. Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on: The growing importance of service in a customer’s choice of or loyalty to a brand The most important aspects of a good customer service experience The most frustrating aspects of a poor customer service experience Expectations of the millennial customer segment Channel preferences based on geography Customer expectations for self-serv
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Microsoft Azure
Published By: Ring Central     Published Date: Aug 28, 2013
Nothing is more important to business success than communicating professionally and promptly with customers and colleagues. The way businesses communicate and handle incoming calls, and everything from faxes to conference calls, affects public perception of the company. Evolving businesses can better serve customers and enhance the way employees work by adopting the most readily available and affordable technology. In today’s world, leading edge communication begins and ends with a high-speed Internet-enabled, cloud-based, IP-connected phone service from RingCentral.
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cloud based system, business phone system. cloud based, telecom, business process, business communications, corporate communications
    
Ring Central
Published By: Cisco     Published Date: Jul 11, 2016
Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor.
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Cisco
Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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silverpop b2b, b2b, engagement marketing, engagement marketing, online customer engagement, crm, push marketing, pull marketing, monitoring marketplace, uniform messaging, online engagement marketing, measuring engagement, marketing value
    
Silverpop Engage B2B
Published By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
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Cisco
Published By: Microsoft     Published Date: Dec 06, 2016
As customer service and the customer experience become key differentiators for brands and organizations across all industries around the world, it has never been more important to know as much as you can about these expectations, perceptions, preferences and trends
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microsoft, customer service, customer experience, ebusiness
    
Microsoft
Published By: TowerData     Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
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customer acquisition, email marketing, database, email database, leads, lead, towerdata, tower data
    
TowerData
Published By: iPerceptions     Published Date: Mar 18, 2008
A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld's "The Ultimate Question", this white paper clearly illustrates the importance of tuning into the voice of the customer.
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survey, surveys, poll, polls, polling, customer, iperceptions
    
iPerceptions
Published By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
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cloud computing, cisco, contact center, best practices, cloud network
    
Cisco
Published By: Cisco EMEA Tier 3 ABM     Published Date: Mar 05, 2018
Advanced Technology is having a growing impact on our everyday lives. Adoption of advanced technologies and virtual assistants such as Amazon Echo and Google Home are becoming more mainstream in homes. Meanwhile organizations worldwide are increasingly looking at how to implement similar technologies to improve productivity, speed workflows, and increase collaboration among employees, business partners, and even customers. To date, little is known about perceptions of technologies such as artificial intelligence (AI) and virtual assistants in the workplace and how they will impact how we work in the future.
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technology, customers, enterprise, business
    
Cisco EMEA Tier 3 ABM
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