customer reach

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Published By: Entrust Datacard     Published Date: Jun 09, 2017
How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.
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Entrust Datacard
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: Citrix ShareFile     Published Date: Apr 14, 2017
Do you know why data encryption is important for your accountancy firm? Read this eBook to learn how using advanced encryption allows you to: • Protect your data and reputation while meeting clients’ cybersecurity expectations • Eliminate paperwork and other bothersome or time-consuming processes associated with data storage and sharing • Comply with regulations and ethics codes
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encryption protection, data security, data management, customer protection, data breach, it security, firewall, password protection
    
Citrix ShareFile
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: LogMeIn     Published Date: May 25, 2017
Nearly 2/3 of your customers are reaching out for support through mobile websites. Give them a mobile experience that will keep them coming back for more.
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boldchat, logmein, mobile customer experience, mobile customers, customer service, social media
    
LogMeIn
Published By: SAP     Published Date: May 18, 2014
From its conception, this special edition has had a simple goal: to help SAP customers better understand SAP HANA and determine how they can best leverage this transformative technology in their organization. Accordingly, we reached out to a variety of experts and authorities across the SAP ecosystem to provide a true 360-degree perspective on SAP HANA.
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sap, big data, real time data, in memory technology, data warehousing, analytics, big data analytics, data management
    
SAP
Published By: Freshdesk     Published Date: Aug 15, 2016
Every helpdesk agent at every customer support team, anywhere in the world, dreams about Inbox Zero. However as most businesses grows from just a handful of support queries to hundreds of customers chocking the support hotline, they make the mistake of going on a hiring binge to reach that elusive promised land. The only problem? Hiring more support staff may not be the best way to scale up your customer support. This whitepaper talks about how you can scale your customer support without blindly scaling the team, with tips, ideas and insights like: - How to puncture the customer support hot-air balloon - Proactively identifying red flags and overloads - Top 4 things to know before you hire - Monitoring, understanding and reporting support trends - Tips to streamline your support process
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Freshdesk
Published By: FICO     Published Date: May 11, 2017
In saturated, contested telecom markets, credit origination has become a strategically important capability in acquiring and retaining the right mix of customers. Being quick and adept at making enormously complex decisions — involving product bundle eligibility and pricing, deposits, credit limits, device financing rates and terms — has far-reaching effects beyond market share and current revenue.
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customer experience, customer experience, customer engagement, consumer credit, credit
    
FICO
Published By: Venafi     Published Date: Oct 26, 2015
This is the second part of the Ponemon Institute’s 2015 Cost of Failed Trust Report, which reveals the damaging impacts on global business from unprotected cryptographic keys and digital certificates. This new report reveals that most companies lose customers, suffer costly outages, fail audits, and experience breaches due to unprotected and poorly managed keys and certificates.
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security controls, security, security applications, ssl/tls certificates, secure connection, security network
    
Venafi
Published By: Oracle     Published Date: Aug 08, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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social media, business intelligence, customer hub, crm, oracle
    
Oracle
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
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marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
    
Adobe
Published By: Socialbakers     Published Date: Aug 05, 2015
The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.
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social media, social business, customer care, recruitment, recruitment strategies, marketing tools, social techniques, social media strategy
    
Socialbakers
Published By: Brightidea     Published Date: Feb 05, 2016
What’s in the eBook? Get this ebook The Secrets To A Successful Innovation Program to find insights from over 100 Brightidea customers and exceptional innovators, including heavyweights BT Group, Cisco, GE, Motorola and more, sharing responses to key questions most enterprises ask – and stats that back up the narrative, like: -Humana experiencing $6.2 million in cost savings from a single innovation challenge campaign. - More than 75% of Nielsen’s innovation challenges resulting in an idea that was implemented. - 95% of Global 500 companies saw improvement in their innovation program. Take a look by filling out the form to download the eBook – and then reach out and let us know if you’d like to be the next success story!
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Brightidea
Published By: Salesforce Commerce Cloud     Published Date: Sep 13, 2016
What makes millennial customers loyal? Reaching millennials isn’t your biggest retail challenge, it’s retaining them. 38% of businesses say they’re agile enough for millennials. How do you compare? Find out by downloading our latest research paper.
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demandware, social, millennials, impressions, social media, social influence, traditional marketing
    
Salesforce Commerce Cloud
Published By: Dyn     Published Date: Nov 03, 2016
We all know that hybrid cloud adoption is exploding, with 80% of enterprises having at least some infrastructure in the cloud. This growth includes increased use of the internet to deliver applications, sites and services to employees, partners and customers. These companies need an internet performance management (IPM) strategy to ensure those services reach users effectively, starting with DNS. Join Trip Kucera and Dyn VP, Gary Sloper, as they discuss the impact of cloud and internet infrastructure across the cloud adoption lifecycle. Key focus points include: • Optimizing round trip times and latency, from time to first byte, to internet routing • Understanding and comparing cloud service providers • Protecting your service from route hijacks, DDoS attacks and mitigating vulnerabilities. Watch this short Video Webinar and learn how focusing on the DNS layer can help you plan, migrate and optimize your way to cloud success!
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dyn, dns, hybrid, hybrid cloud, ipm
    
Dyn
Published By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
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customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
    
RedPoint Global
Published By: IBM     Published Date: Aug 08, 2016
Learn how YES BANK is reaching more customers in API economy. Digital banking requires applying new technologies to reach new customers. YES BANK approach of using APIs in Mobile banking is helping them reach new customers and open new markets and participating in the API economy.
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ibm, api, api economy, integration, application program interface, cloud, middleware, banking
    
IBM
Published By: CEB     Published Date: Dec 03, 2015
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who can’t reach consensus on a common course of action. Learn how to overcome buyer dysfunction and guide customer to consensus.
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marketing, sales, b2b, challenger, consensus, mobilizer, implementation, product marketing
    
CEB
Published By: FICO     Published Date: Sep 02, 2016
Download this case study to learn how the Collections Treatment Optimization program powered by FICO® Xpress Optimization Suite and FICO® Model Builder helped more than 6,000 customers avoid repossession and stay in their cars, and prevented 50,000 customers from reaching a stage of delinquency that would affect their credit. The program also helped grow the lending portfolio by 9% without adding collections headcount.
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toyota financial services, fico, collections treatment optimization, cto, collections, auto loans
    
FICO
Published By: Okta     Published Date: Jul 25, 2016
Current Identity Governance and Administration (IGA) solutions have optimized heavily for complete customization, leaving customers with full flexibility in designing rules and workflows. The problem is that it takes these solutions too long to deploy, at too high a cost, and rarely do they deliver on the ROI that was originally anticipated. Okta believes there is a better way, and a way to reach a much broader set of organizations, by building a cloud-based IGA product that is optimized for out-of-the-box capability and is easily configurable.
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okta, best practices, technology, optimization, identity governance, cloud computing
    
Okta
Published By: Monotype     Published Date: Jan 27, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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Monotype
Published By: Swyft Media     Published Date: Jan 28, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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swyft media, brand engagement, best practices, millennial customers, customer engagement, content solutions
    
Swyft Media
Published By: Wildfire Interactive     Published Date: Aug 08, 2012
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.
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wildfire, superbrands, superfans, best practices, fan growth, marketing, social brands, customer outreach
    
Wildfire Interactive
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