customer centric

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Published By: IBM Software     Published Date: Feb 11, 2011
Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage.
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ibm cognos, customer intimacy imperative, customer acquisition, relationship development
    
IBM Software
Published By: IBM     Published Date: Jul 09, 2012
Technology trends are converging to create a perfect storm in the world of commerce-empowering customers while raising the bar for companies to meet new, more demanding customer expectations. Read this report to learn about solutions and services delivered by IBM and its Business Partners to help midsize companies market and sell more effectively.
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ibm, technology, software, customer, smb group research, storage
    
IBM
Published By: IBM     Published Date: Jun 20, 2013
The global financial crisis of 2008 still reverberates today. Sluggish economic growth, stricter regulatory requirements and rapidly changing consumer behavior are placing unprecedented demands on the banking industry. In recent years, banks – particularly those with substantial retail operations – have relied on the lethargy of their customers to maintain their business. Customer loyalty has been based more on proximity of local branches and convenience of ATM networks than the quality of customer care or products and services priced and tailored to a bank’s best customers. In response to the financial crisis, banks have focused on wringing complexity and costs from their systems – exacerbated by mergers and acquisitions – while dealing with new and tighter regulations. Yet, their traditional “one-size-fits-all” mass-marketing approach to customers has remained constant.
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customer-centric, increase revenue, relationships, operations
    
IBM
Published By: AWS     Published Date: Aug 15, 2018
Earning and keeping your customer’s trust is one key to long-term success. In today’s digital world, your customers expect product and service innovations at an increasingly rapid pace. At the same time, customer privacy and data security are under close scrutiny. These trends help to explain why organizations are migrating to Amazon Web Services (AWS): to benefit from the agility, scalability, and security that it offers. AWS has always put cloud security first. This security-centric approach not only helps you more effectively protect your data on AWS, but can also help you meet security and compliance standards.
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AWS
Published By: Oracle     Published Date: Feb 10, 2016
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job. Today, organizations need levels of flexibility, integration, and visibility that are beyond what those systems were designed to deliver.
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oracle, supply chain leaders, cloud migration, supply chain management, operational efficiency best practices
    
Oracle
Published By: Sitecore     Published Date: Mar 03, 2016
By hearing their story, you’ll get the following questions answered: What are key steps to consider when adopting customer-centric business objectives? In what ways has Sitecore been a sustainable platform for Uponor’s digital growth? What methods can you use to develop your organization's digital vision? Start on the road to marketing maturity!
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Sitecore
Published By: Sitecore     Published Date: Jun 28, 2016
Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it’s time to stop talking about customer centricity and do something about it. Listen to this webinar, presented by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, and Scott Anderson, CMO, Sitecore, to hear what businesses need to do to create exceptional customer experiences.
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Sitecore
Published By: SAS     Published Date: Sep 25, 2008
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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competitive advantage, customer data, data collection, business intelligence, customer intelligence, sas
    
SAS
Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor
    
Marketo
Published By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
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b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation, marketing research
    
Yesler
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: SAP     Published Date: Aug 10, 2009
In this study, "From Sentiment to Insight: How Social Networking Can Support Engaged, Customer Centric Retailing," learn how retailers can mine the data available in Social Networks to gain a look into the hot buttons and trigger points of millions of potential shoppers.
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sap, social networking, engagement, customer centric, customer service
    
SAP
Published By: SAP     Published Date: Mar 25, 2011
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
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sap crm, customer experience, customer-centric infrastructure, integration application
    
SAP
Published By: SAP     Published Date: Apr 14, 2011
Find out how discrete manufacturers are becoming truly customer-centric by pursuing or planning a variety of initiatives, including the improvement of customer service and the closer integration of customers into product design.The greatest impact is expected from plans to implement demand-driven manufacturing.
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customer demand, sap, customer intimacy, economist intelligence unit, manufacturer, growth strategy
    
SAP
Published By: IBM     Published Date: Apr 15, 2015
With IBM MobileFirst and IBM’s Smarter Process, you can redesign how you deliver services and support more streamlined business processes. Therefore, you can help enable your customers to have a more superior mobile experience.
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ibm, mobile computing, customer satisfaction, mobile experience, optimization, customer centric
    
IBM
Published By: IBM     Published Date: Jul 22, 2015
Learn about the five key recommendations Corporate banks should consider in order to be successful in this customer-centric banking environment.
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productivity, customer service, automation, automated financial transactions, compliance, customer retention, customer satisfaction
    
IBM
Published By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
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interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp
    
Interactive Intelligence
Published By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing, trends, customer-centric, brand, engage, demand, marketing research, traditional marketing
    
Bazaarvoice
Published By: Esker     Published Date: Jun 23, 2015
Learn how you can leverage Accounts Receivable (AR) Automation tools to achieve more on-time payments by reading the Institute of Finance & Management’s (IOFM) white paper‚ 8 Steps to a Customer-Centric Approach in Collections.
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collections, billing, automation, finance, management
    
Esker
Published By: Coveo     Published Date: Nov 13, 2013
This case study details how CA leverages its entire knowledge ecosystem, consisting of more than 70 different systems, to bring relevant content directly into the context of support agents and customers.
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enterprise search, advanced enterprise search, enterprise search solutions, customer service engagement, customer centricity
    
Coveo
Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Adobe     Published Date: Oct 25, 2017
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center. Read the guide, Customer-centric Digital Transformation: What You Need to Know to learn: • Five steps toward customer-centric digital transformation • Four key components that make up excellent customer experiences • Tips and inspiration from industry experts and digital government agencies
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public sector, digital innovation, customer-centric, digital government, customer experience
    
Adobe
Published By: Adobe     Published Date: Oct 25, 2017
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses. Read Delivering on the Digital Experiences that Drive Efficiency to learn: • How digital experiences measure up in all 50 states • About our new customer experience maturity model for state governments • Best practices for improving digital processes in your own state
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customer experience, digital government, digital maturity, customer-centric, customer engagement
    
Adobe
Published By: IBM     Published Date: Sep 11, 2013
Learn how customer-centric transformation can lead to deeper relationships, increased revenue, and streamlined operations
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bank, customer, customer-centric transformation, increased revenue, streamlined operations
    
IBM
Published By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
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analytics, data, customer behavior, insights, ibm
    
IBM
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